Tapjoy helps app marketers to optimise their mobile ad campaigns through attribution data

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Tapjoy, the app monetisation and marketing platform, has recently announced the launch of its new Integrated Attribution Program which enables app marketers to improve their ad campaigns using independent, third-party attribution data. Partners who have already trialled the programme include AppsFlyer, a mobile attribution and analytics start-up for app developers, as well as Adjust and Tune, two business mobile attribution companies.

Tapjoy adds Attribution to its analytics dashboard for developers

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Source: home.tapjoy.com

Oren Kaniel, CEO of AppsFlyer, finds:

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“Tapjoy’s Integrated Attribution Program is a great step forward because it brings user acquisition signal to a powerful monetization platform already used by 1,000s of the industry’s strongest mobile developers.  We are excited to be one of its initial participants.”

Tapjoy already offers app developers an actionable analysis dashboard to help them optimise their app marketing campaigns and drive user acquisition. The Integrated Attribution Program expands the use of these tools to include user acquisition data on over 1,000 other mobile ad channels. That includes data from AppsFlyer, Adjust and TUNE. Ultimately, actionable insights are used to optimise future campaigns based on ROI.

Paul Longhenry, SVP Business and Corporate Development, at Tapjoy:

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“Today’s mobile marketers face an incredibly competitive landscape from which to identify, attract, retain and monetize the best customers for their apps, and they need comprehensive tools to power continuous improvement of their customer acquisition efforts. The addition of customer acquisition channel data form these leading attribution tracking partners introduces a powerful new optimization input that should be immediately impactful for developers utilizing the Tapjoy platform.”

Just a week ahead of the product launch, Tapjoy announced Boston engineer Sean Lindsey as its new CTO.