Mobile demand-side platform, Taptica, announced its European expansion with a partnership agreement with French mobile ad company Mobile Network Group SA (MNG). The deal gives MNG’s clients access to Taptica’s Big Data products for mobile marketing campaigns.
Taptica partners with MNG to expand into Europe
Hagai Tal, Chief Executive, Taptica, says:
“We are pleased to enter into a commercial agreement with MNG. They have been a pioneer focused on the mobile advertising space for the past four years. This has allowed them to become the leading operator in Europe, having built an impressive client list.”
In addition, the company recently acquired social marketing tech firm AreaOne, which is also an accredited Facebook partner and helps Taptica expand its social media offering. Taptica said it was confident to deliver increased revenue in line with market expectations.
MNG, on the other hand, acquired AppsFire in February this year and partnered with Shazam.