Taptica has hired Dekel Boni as its vice president of products. Dekel brings to the table several years of experience and a new product vision for the mobile ad platform. He previously served as chief operating officer and vice president of products at Digital Turbine in EMEA, managing products and services for mobile operators around the world, including Verizon, SingTel, Telefonica, Vodafone and more. Dekel also held positions in engineering and research for Israel’s largest telecommunications company Cellcom.
Sigal Bareket, CEO and co-founder of Taptica, had this to say:
“Mobile has become the most important medium for advertisers looking to engage consumers. Taptica understands this and is dedicated to not only helping them find users – we want to help them find the right users. Dekel’s background in mobile fits perfectly with Taptica’s philosophy and we are excited to have such a well-regarded visionary responsible for driving the vision for our products.”
Headquartered in Herzliya, Israel, Taptica collaborates with 150 advertisers and over 1000 supply and publishing partners. The company was founded in 2011 and works with big brands such as Gameloft, Zoosk and Glu to name but a few.