With the UK now being the second most advanced mobile ad market according to Zenith Media, mobile advertising platform, Taptica, has announced the opening of an office in the country. The move is in line with the company’s global expansion plans and presents the fourth international office launch by Taptica over the last 12 months.
The new UK office plans to work with ad agencies with a particular focus on brands within the entertainment, eCommerce, retail, digital banking, travel and gaming sectors.
Taptica wants to expand on relationships with existing European clients headquartered in the UK.
As part of the move, Amit Dar, Taptica’s Head of Strategic Partnerships in Europe, has relocated to London to lead the new UK office. He joined the company two years ago and has been working in the mobile industry for five years.
His experience includes on-boarding as well as engaging strategic partners on the demand and supply side.
This year, the UK is among just two markets where mobile accounts for over 50% of internet advertising and more ad expenditure is being allocated to mobile than other mediums. Mobile advertising is expected to account for 28% of total UK ad expenditure in 2017 and 39% in 2018.
Hagai Tal, Chief Executive Officer of Taptica, explains:
“We are delighted to open this new office in the UK, which advances our strategy of increasing our international presence. Also, being close to two prominent advertising agencies, with whom we already have a good relationship, positions us well to become a leading player in this key growth market where mobile advertising expenditure is increasing.”
In addition, Taptica has recently been announced as one of the top 20 ad networks to drive highest ROI for over 1,500 Android apps.