It seems that Taptica’s Asia-Pacific expansion is going according to plan. The latest move follows a recent expansion into South Korea where Taptica opened an office last year. In addition, the firm enjoys an established a presence in China.
As part of the terms of the agreement, both companies will be targeting the mobile gaming industry. That’s a key area for Adinnovation.
Hagai Tal, CEO of Taptica, explained that Japanese smartphone penetration was expected to continue to increase. That’s exactly where Taptica sees potential:
“This partnership will accelerate our brand awareness in Japan and help us lead the local market expansion.”
Founded in 2010, the marketer specialises smartphone app and mobile ad marketing promotions, implementation, management, tracking and media site monetisation.
Together with Taptica’s big data approach and machine learning technology for quality media targeting, mobile game publishers and marketers can only benefit from the joint approach. Taptica already works with large brands including Amazon, Disney and Facebook.
Hiromitsu Ishimori, President and CEO of Adinnovation, said:
“We are pleased to partner with Taptica who boast strong advertisement distribution technology and development capabilities. We believe that we can expect further growth of the Japanese market with this partnership and the business expansion of Taptica’s solution. Also, the partnership it is set to facilitate the global expansion of Japanese companies and accelerate the entering of overseas companies into Japan.”