Taptica, the mobile advertising platform, has partnered with mobile marketer Adways Korea. The move bolsters Taptica’s expansion into the APAC region, following its launch of an office in Seoul, South Korea.
Taptica provides a variety of mobile ad options
As part of the deal, the two companies will be targeting the mobile gaming industry, which is a core focus for Adways. This lets global mobile app developers and other clients of Taptica run mobile marketing campaigns through Adways’ network and coverage as well as the firm’s growing database.
Soonam Jeon, Vice President, Adways Korea, says:
“Adways has consistently supported global marketing campaigns for mobile developers to gain an entry into the domestic Asian markets. Through the two companies’ global marketing know-how, we hope to achieve a very fruitful partnership.”
Adways has established offices across 11 Asian countries and one in the US. The company has 22 international partners. Its marketing expertise comes via analysis of Party Track, the tracking solution to measure ad efficiency. The company has a vast track record of providing comprehensive marketing and advertising services, from mobile marketing strategy to ad operation.
Taptica, on the other hand, works with big data and combines machine learning to offer scalable media targeting. The firm specialises in helping brands to engage with relevant mobile audiences to stay ahead of the competition. Among its ad clients are Amazon, Disney and Facebook.
Hoon Lee, General Manager, Taptica operations in Korea, adds:
“We are delighted to have entered into this partnership with Adways, the undisputed leader in the Asian mobile marketing space. Together, we aim to serve the rapidly-growing Korean mobile app business and lead the market expansion. We believe that the Asia-Pacific region, facilitated by this partnership, will be a significant contributor to Taptica’s 2017 revenues.”