Taptica has been a Facebook Marketing Partner (FMP) for quite some time now. However, that was for its gaming verticals. Now, the mobile advertising technology firm has received the FMP badge for eCommerce as well as certification in Korea and China as countries of expertise.
Taptica receives Facebook Marketing Partner certification for eCommerce
FMP partners are required to follow a range of standards without fail. Indeed, the selection process looks rather rigorous and only the best in class get selected. The programme is more than that though. It’s a community of marketing partners known for their excellence.
It aims to help clients connect more easily to Facebook marketing partners which have been proven to offer quality and performance across various verticals.
Facebook conducts regular reviews in order to ensure that partners adhere to regulations and uphold their high standards.
In a blog post, Taptica writes:
As one of only 58 Facebook Marketing Partners within the Ad Technology specialty, Taptica offers the most advanced tech solutions to help advertisers scale and optimize their Facebook campaign performance at every step of the process. And, now that we’re badged in both the gaming and eCommerce industries within the US, Israel, China, and Korea, our partners can expect even greater levels of service and results, as we continue to strive towards proving our dedication and know-how across clients, industries, and digital mediums.