Taptica rolls out support for Instagram ads


Mobile ad platform, Taptica, recently announced full support for Instagram advertising, following its acquisition and full integration of accredited Facebook marketing partner, AreaOne. Now, Taptica clients get to optimise their campaigns for social discovery, engagement, purchases, driving apps, brands and products.

Taptica now optimised for social ad support on Instagram


Source: taptica.com

Instagram support is fully accessible through Taptica’s dashboard and includes all ad formats from video to carousel ads.

Hagai Tal, CEO of Taptica, says:

hagai tal

“By working with Taptica, advertisers will be better equipped to reach their most relevant users and maximize their lifetime value by leveraging our platform’s integration with Facebook and Instagram. Coupled with the insights we can provide thanks to our proven Big Data experience in mobile and video, we look forward to assisting the industry as it continues to increase the level of social media advertising.”

Among the features clients will be able to tap into are: high quality user acquisition through better targeting and reengagement tools; analysis of users by markets and behaviour; building brand awareness through promotions, likes, shares, comments that result in viral growth, recognition and interest; ensure greatest level of exposure to boost impact; maximise lifetime ROI through reengagement.