With the integration, advertising clients will now have access to all of Teads’ premium publishers and inventory on mobile devices through Hawk Mobile DSP.
Publishers who have joined the global Teads marketplace include The Washington Post, Time Inc., The Atlantic, Forbes, Bonnier, Mashable, Slate, Newsweek, The Telegraph, Le Monde, Corriere della Sera, El Pais, El Universal, and Nikkei among others.
Todd Tran, Head of Mobile and Programmatic at Teads explains:
“More and more advertisers are seeking video formats that are truly cross device, viewable, engaging, and in premium editorial environments, and together with Hawk we’ll be able to meet this rising demand with outstream video.”
Hawk, which has been built by TabMo, is a mobile programmatic platform that combines the entire purchasing process as well as the broadcasting of mobile advertising campaigns on mobile devices in real-time.
Hakim Metmer, Founder of TabMo adds:
“We are delighted to join forces with Teads, allowing our partners using our self service DSP to access more premium video inventory across the world. This is an exciting time for TabMo, as we are also launching the US market with new offices in New York, Chicago and Los Angeles.”