Mobile marketing company Tenjin has expanded its attribution and analytics support for its apps on Daydream, the mobile VR platform by Google.
That means developers can more easily track Daydream app install campaigns and analyse the effectiveness of their campaigns as well as in-app user behaviours for an overview of lifetime value.
VR is quickly becoming the next playing field for many mobile advertisers and innovators.
The Daydream View headset easily pairs with smartphones to enable a VR experience. Publishers such as The New York Times, Wall Street Journal, USA Today, Hulu, Netflix, HBO and Lockwood Publishing have already trialled Daydream experiences with customers viewing movies and playing games.
Tenjin is planning to capitalise on this trend by combining an analytics, attribution and ad network data aggregation infrastructure for a single dashboard access.
Its DataVault lets marketers access user-level data so they can perform custom analyses without the need to build their own data pipelines and warehousing solutions.
Christopher Farm, Co-founder and Chief Executive Officer of Tenjin, explains:
“For many app developers, VR represents the next great frontier, and Daydream is the perfect example of a platform that is easy to build for, provides a great user experience, and holds the potential for mass consumer adoption. Our goal is to remain on the cutting edge of mobile marketing and app analytics, and we are very pleased to make our marketing infrastructure available to app developers on Daydream in order to help marketers get the most out of the platform.”