Mobile marketing infrastructure provider, Tenjin, has received $2.5m in funding led by NetEase Capital, and angel investors Herman Yang and Waikit Lau. The company says it will use these funds to expand and simplify its mobile marketing infrastructure to add more control over data.
The company provides a platform for mobile app analytics, attribution and ad network data aggregation, with a data warehousing solution for direct access to use-level data.
Tenjin TrueROI feature
App marketers usually manage a variety of vendors for app analytics, source attribution and campaign data aggregation. Tenjin says that this process wastes time and means ad spend and campaign data cannot be tied together for a clear picture over their ROI.
Christopher Farm, Co-founder and CEO, Tenjin, says:
“We experienced first-hand how fragmented and messy the mobile marketing industry is, and how much app marketers struggle to access and organize the raw data that can really help grow their mobile app businesses. Our goal is to help developers connect the digital dots in a user’s lifecycle using a single service and platform. We intend to give developers complete control over their marketing data so they can structure it however they need to in order to run smarter, more effective marketing and growth campaigns.”
Tenjin’s mobile service ties analytics, attribution and ad network data aggregation services together under one single platform. This gives consumers access to data infrastructure to power their dashboards and allows for more sophistication and user acquisition efforts.
The company adds that it’s first to combine ad cost data with in-app payment and advertising revenue to give a more complete picture over total ROI. Its DataVault infrastructure provides a flexible, customisable data warehouse with direct access to user-level data for custom analysis.
Herman Yang, CEO and Co-Founder, NextN, adds
“Tenjin is solving a very common and frustrating problem that plagues app marketers of every size: getting access to the data they need in order to run smarter, more effective campaigns. Large app developers have been building internal warehouses for a long time, but Tenjin will level the playing field for those developers who don’t have marketing infrastructure yet.”
Since launching in August 2015, Tenjin has grown rapidly and has attracted clients such as Yelp, Natural Motion, Playdots, N3twork, KLab and others. It has processed over $100m in ad spend and $25m in ad revenue in less than a year. Over 300m events are processed by the company each month and it comes integrated with over 70 ad and media partners.
The latest financing round enables Tenjin to offer new features to help developers reach the best audiences with their mobile apps.