An organic install occurs when a user downloads an app without directly responding to a mobile advertising campaign. The install is not attributed to a specific install source and therefore is considered organic.
Due to the nature of an organic install it is sometimes easy to forget they aren’t free. The reality is, you have in fact paid for this install, just at a different point than you would a typical ‘paid install’.
It is important to consider the associated costs with all marketing tactics that influence a user to install your app regardless of which point it occurs in the user journey. This will help you refine your user acquisition strategy and have a more thorough understanding of your user acquisition costs.
Click here, to see the costs associated with organic installs that are often overlooked.