Mobile affiliate marketing affiliates should think mobile first for a number of reasons

Once Again Apple’s domination in the smart phone market has been revealed; its device has showed the most growth in recent months. The well known huge expansion of this market means over 38 per cent of Americans have a smart phone and up to 66% of those occasionally at least look at them in front of the TV, the articles cites the ease of use being the most major factor for this.

Advertisers and companies are jumping onto this, with URLs at the end of commercials and eBay has also seen larger than projected growth – not surprising.

Tech savvy affiliates jump on board and optimise their mCommerce sites for mobile and creating mobile apps, which has the effect of turning some affiliates into brands of their own, not just a means to an end. This has in turn see greater cooperation with affiliates for advertisers.

Other notable stats are a near 50 per cent rise in social media use and the fact users spend more time on twitter via a desktop – up 347% – or in other words –a lot.

This has seen advertisers and affiliates in particular, focus on Twitter and put  comprehensive strategies in place. However, the article which goes into it in more depth, understands the bones of this are all affiliate tracing.