Thinknear, the location-based marketing platform for mobile campaigns, recently announced the launch of its ThinkPolitical Toolkit, a mobile ad tool that helps political marketers engage with voters and influencers. Ahead of the 2016 elections, the move seems well timed. In political advertising, location data is key to running successful campaigns and reach voters within certain demographics and voting districts.
Thinknear launches ThinkPolitical Toolkit
Loren Hillberg, President, Thinknear, says:
“Mobile is a natural fit for political marketers as more and more voters consume media on mobile devices. But the lack of accurate location data has held back performance in the past. By layering accurate location data with geographic shapes covering everything from large congressional districts to individual precincts, we can optimise ad spend for political candidates looking to take their message to mobile.”
With 2016 political spending on digital media to exceed $1bn, making up 9.5% of total spending, the tool could presents good value to advertisers.
Since politics are inherently location-based, targeting has become vital in order to succeed. The new toolkit includes politically-focused targeting tools, creative message testing capabilities, effectiveness analytics, and a team of political marketing experts to manage campaigns for specific candidates and ballot initiatives.
Lucas Dickey, VP of Product, Thinknear, adds:
“Political campaigns are limited and finite in their duration, leaving no chance to adjust strategy later when elections have come and gone. Greater accuracy for location targeting will make political campaigns more effective from the get-go and ultimately much more efficient.”