Mobile advertising network Todacell has announced Todaself, its own self-service mobile ad platform, made to help advertisers and app developers quickly create and launch optimized advertising campaigns.
According to Todacell, a Todaself ad campaign can be made in minutes, and app marketers can define targets, set their budget, and add their own creative material. The system draws on both mobile and other data sources for optimization purposes.
Active ad campaigns can be tracked and monitored using the platform, plus ads can be altered to target users in different countries. Todaself campaigns make use of non-mobile data sources, including those based on economics and user behavior, to optimize ad performance.
Todacell’s CEO, Amir Goldstein, said:
“Todaself is the first self-service mobile ad solution to integrate advanced mobile campaign optimization technology into a self-serve solution, providing developers, advertisers, and agencies control, convenience and most important, performance.”
Ad campaigns made using Todaself will be integrated into Todacell’s advertising network, which reaches more than 250 million consumers, and the company estimates it serves 10 billion ads per month. Founded in 2007 and based in Tel Aviv, Todacell also has offices in London, New York, and Berlin. Visit Todacell’s company profile to learn more about them.