This article was published first on a Waypedia blog.
App Statistics and Issues
As a developer you must be understanding the need of App Statistics. More than app statistics results, it’s about app statistics accuracy. In the recent times thousands have developers have complained about wrong app statistics. Troubleshooting app statistics has become the need of the hour.
One can simply go to the Play Console App and choose the data card of an app to see stats. Care should be taken with regards to location and time zone of the device for stats accuracy. In order to get data quickly one must open Play Console App and change the time period. There are facilities to download monthly reports in the form of CSV files from Google Cloud Storage.
The problem with app statistics is that they have lost their accuracy. Inaccurate data is not helping developers get their game right. Developers are not being able to make out why their app install rate is falling sharply, or why active download is not being showcased and certain other factors. Even the stats report downloaded is showing wrong results.
In this article we will talk about some of the most common issues faced by developers. Troubleshooting app statistics will remain the core subject of our piece of writing.
Daily installs are going down… Why?
Many developers out there are snatching their hair out to find why is the number of daily installs going down! Relax, don’t go bald, we have the answer for you. Here is a list of some of the app changes which shows the reasons behind decrease in the number of installs:
- In order to get acceptance of new permissions users must manually press the accept button. Users might not find it easy to keep accepting permission changes every now and then. Regular permission changes turns off many existing as well as new users.
- Various changes to language distribution as well as country lowers down the number of installs.
- Advertising also plays an important role in the number of installs.
- One very important reason is that the app position keeps on changing in the Play Store. The ranking algorithm is not easy to match up with and thus app loses out on its rank very frequently.
- Bloatware and carriers’ pre-installation of apps also forces many users to uninstall them immediately.
If you do not find any of the above issues hampering then you can proceed on to contact Google’s support team.
Even if you find that you are not being able to open statistics report which you have downloaded from Google Play Developer Console you can proceed on to contact the support team.
What if there is a problem with “Current installs by Device” data?
The basic thing which you need to look out for is that the Current installs by device data shouldn’t match Daily installs by device less Daily uninstalls by device because:
- Devices which are going inactive only impact Current installs by device.
- Daily installs by device only counts the first install of the app on a device whereas Daily uninstalls by device considers all uninstalls after reinstalls.
- When somebody loses an app due to a factory reset it decreases Current installs by device but that doesn’t count as an uninstall.
Troubleshooting App Statistics: New Update
Dated 29th September, 2016, Google has introduced a new metric known as “installs on active devices”. Initially one would see this metric on the app’s statistics page (data being displayed from 1st September).
In the coming few days, the new metric system would replace “Current installs by device” and “Current installs by user” in all current reports. One would still be able to access previous data for the replaced metrics in the charts and CSV downloads section.
Why are install metrics seeing a change?
“Install on active devices” is related to the fact that how many devices have been active at least once in the last 30 days and have installed your app.
Whereas “current installs by devices” and “current installs by users” shows data where devices that were last active several months ago. When you switch to “Install on active devices” you would be able to focus on more recent users. A developer would get to see devices used within the last 30 days showing user engagement with the app.
Results on the metrics
Since “Current installs by device” and “Current installs by user” shows a longer activity window, one will therefore initially see lower numbers for the app’s “Installs on active devices” data. For a few days it might look new but then this is going to be a superb way troubleshooting app statistics. Now, troubleshooting app statistics has become an easier affair with the new metrics system.
Updates on the timeline
We at Waypedia would keep you updated with all the latest happenings. You can also check the announcement section of your Developer Console. Follow the under mentioned steps:
- Go to your Google Play Developer Console.
- In the top right corner of any page, select the bell icon .
Here are some of the other things which you can expect:
- 29th of September: By the end of September you would be able to view “Installs on active devices” as an additional data point on your app’s Statistics page.
- November: By November, Installs on active devices” will become the default metric shown on your app’s Statistics and All Applications pages and the Play Console app. “Current installs by device” and “Current installs by user” will remain available on your app’s Statistics page.
- December: “Current installs by device” and “Current installs by user” will stop updating. Historical data will remain available in charts and CSV exports.
Troubleshooting app statistics won’t be an issue for all the developers out there. The new metrics system has more scientific and practical elements to it. The new system would ensure that a developer gets to know all recent stuff. It would also make sure that troubleshooting app statistics doesn’t become a hindrance any longer. All such questions surrounding app’s performance now get their ends met with the new metric system.