TubeMogul partners with Factual to provide geo-data targeting features for mobile advertising campaigns


TubeMogul, a brand advertising software platform, has added some extra capabilities that let advertisers deliver more targeted video content. In partnership with geo-data company Factual, the addition means that advertisers can tap into Factual Geopulse Proximity and Audience targeting features directly through the TubeMogul platform.

TubeMogul adds features to let advertisers target mobile video content more accurately

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As such, marketers get to apply Factual’s customizable, location-based audiences and geo-fencing features to expand their reach across inventory providers. In addition, the solution can be applied to push video and display mobile in-app formats.

Antoine Barbier, Senior Director Mobile, TubeMogul, says that Factual makes it easier for advertisers to improve their cross-channel campaigns through accurate mobile location data. He adds:

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“We’re thrilled to work with Factual to provide marketers like DWA with sophisticated capabilities to find and engage their target audience, wherever they are.”

The demand is certainly there, according to Factual Senior VP of Revenue, Rob Jonas, who adds that programmatic in particular is driving the market.

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“This partnership with TubeMogul will enable advertisers around the world to combine the power of location data with the engagement of video ads to create and execute highly successful marketing campaigns.”