Mobile marketing company TUNE has launched its Certified Partner Program to help marketers gain more visibility into ad partners that best meet their needs. Among the first 10 certified partners are AdColony, Amazon, Aol, AppLift, AppLovin, Fiksu, InMobi, Motive, Supersonic and Vungle.
TUNE launches Certified Partner Program
TUNE understands that marketers are lacking reliable industry standards. Its partner program aims to solve this problem by offering certification standards, including technical integration, engagement and compliance to ensure a seamless working experience. Through its experience of working with top advertisers, TUNE developed a baseline set of best practices that companies require to work together.
Christian Calderon, Head of Marketing, Playdots, says:
“As a data-minded marketer, working with multiple marketing sources, I need to be able to make immediate data-driven decisions to meet my ROI goals. The TUNE Certified Partner Program helps provide unbiased mobile marketing standards that I can use to ensure I’m always working with quality advertising partners.”
TUNE Certified Partners receive industry best practices as well as identification throughout the TUNE Marketing Console with a certified partner badge, exposure to TUNE marketers within the product, enhanced customer support, troubleshooting, and recognition throughout our digital properties and events.
Anuj Chadha, Senior Program Manager, Amazon, adds:
“Marketers need trusted mobile industry standards to efficiently work with various marketing sources. The TUNE Certified Partner Program provides transparency into which advertising partners adhere to mobile marketing best practices. As a market leader, Amazon is a strong supporter of this program and we’re excited to be among the first TUNE Certified Partners.”
TUNE plans to continue to evolve and expand the program. It is now open for applications from all TUNE ad partners.