TUNE, the mobile enterprise SaaS for marketers, recently announced that Indian eCommerce retailer, Flipkart, is now utilising TUNE Marketing Console to measure and optimise its paid, earned and owned mobile marketing campaigns. Flipkart is not the first Indian brand to scale mobile campaigns using TUNE, but joins others such as OLX, MakeMyTrip as well as Bharti Airtel in trying to simplify its mobile marketing.
Flipkart is a major supplier of smartphones in India, selling four in five devices through its platform. Its mobile app ranks among the top apps in the country. In order to maintain its strong position as an mCommerce platform, Flipkart has chosen TUNE Marketing Console to engage its mobile audience and drive a better user experience.
Mausam Bhatt, Head of Growth, Flipkart, says:
“Mobile growth is an integral part of our business strategy. We foresee the majority of commerce in India happening through mobile devices. We have chosen TUNE Marketing Console to help us achieve our customer acquisition goals via superior performance marketing.”
mCommerce is on the rise in India as some retailers have noted 60-80% of their revenues being driven by mobile. eMarketer estimates that India currently has 167.9m smartphone users, set to grow 30% this year. In 2017, India is likely to overtake the US as second largest smartphone market behind China. Given this dramatic rise, TUNE plans to invest its resources to drive a presence in the region.
Peter Hamilton, CEO, TUNE, adds:
“We couldn’t be more excited to welcome Flipkart to the TUNE family. India is widely seen as the next big growth region for mobile marketing, and companies like Flipkart are leading the charge in India’s mobile revolution. Having Flipkart place their trust in TUNE is hugely validating to the quality of the service we provide. As mission control for mobile, TUNE Marketing Console gives marketers the power to measure mobile app marketing like never before. We have every confidence that Flipkart now has all the insight they need to make better and more informed decisions.”