Twitter is adding a new location feature for iOS and other operating systems. The addition, so Twitter hopes, may inspire users to tweet more whilst on the go, but also push posts that are about locations or places. In addition, it significantly improves Twitter’s advertising targeting and could help drive store visits for brands.
Twitter adds location data ad targeting
The addition comes as part of a Foursquare integration to drive location identification.
“We’re excited about this integration, which has been getting deeper over time. Location can provide important context for any moment, and our location intelligence is best-in-class. We’re proud to support Twitter in the US, Canada, Brazil and many other geographies. Stay tuned for more to come.”
Ultimately, it means that location data is now visible on the main Twitter feed in map view. Users can also expand the view to see tweets from the place it was originally tagged in.