Twitter launched its Ads Editor last year to help marketers create and edit multiple campaigns at once. Now, the company has added Ad Groups which allows advertisers to control their spending and budgets. It also enables messaging for different audiences.
Twitter launches Ad Groups
Advertisers can use various Ad Groups for one campaign and add a variety of targeting criteria and creatives, improving measurable results, promotion schedules, testing different audiences as well as identifying which tweets generate the highest engagement.
With the addition of Ads Editor and Ad Groups, it’s now even easier to manage large-scale campaigns including multiple campaign management.
Ad Groups are accessible via the Ads Editor tool in Twitter.