Twitter could soon be launching a paid subscription feature to TweetDeck, which includes advanced analytics and breaking news sections. Intended for super users, the core service would continue to be free whilst the added functionalities are charged at a small subscription fee.
According to a survey the company is distributing to assemble more information of the TweetDeck experience, the premium feature is mostly intended for journalists, advertisers and other professionals who need access to enhanced insights on their tweets. In addition, the tool could empower journalists and advertisers to react to tweets faster.
The tool will include alerts, trends and activity analysis, advanced analytics and other posting tools. In addition, multiple timelines can be monitored and the experience is advertising-free.
A spokesperson told The Verge:
“We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
The subscription business may offer a good opportunity for Twitter to generate some additional revenue. Given the latest earnings drop of 8% to $548 million during the first quarter, it seems the premium service may further offer a way for the site to hold on to users and provide new ways of engagement.
In April, the company also reported that ad revenues had fallen 11% to $474 million. Enhanced analytics may be able to remedy some of this loss, but it’s not clear whether this could be a major new business arm for Twitter.