One of the biggest keys to successful user acquisition is understanding and engaging the audience you’re pitching to. This is especially important for mobile apps-with different demographics and a diverse ranges of tastes, how you approach users with your product can make or break you.
A recent study conducted by comScore analyses app usage behaviours across different age groups and devices to shed more light on app consumptions habits. We’ve pulled some notable takeaways to inform your mobile user acquisition strategy.
Click here, for insights to help strengthen your mobile user acquisition strategy!