UpSnap announces agreement with Tiger Pistol
That means UpSnap can now combine its mobile display ad campaigns with Facebook retargeting. Facebook has the capability to track pixels, which allows UpSnap to retarget consumers who visit an advertiser’s website via a mobile display advert with an advert on Facebook. That has the power to increase the likelihood of a conversion. In addition, the company will be able to build and target a look-a-like audience on Facebook based on those that click the ad.
Bruce Howard, CEO of UpSnap, says:
“Tiger Pistol offers the only scalable, data-driven social ads platform specifically built to help resellers serve the Local and Small to Medium Size Business (SMB) market. We are focused on bringing cost effective Facebook advertising to our SMB customers who in many instances have smaller marketing budgets.”
UpSnap mobile solution
UpSnap is a provider of targeted, data-focused mobile advertising. Its platform combines proprietary data with real-time analytics.