Who are the most popular ad vendors in the world? That is the question on many lips in the mobile advertising industry. Mobile digital advertising company, Thalamus, has put together this handy infographic that analyses hundreds of thousands of search queries and filters from two specific types of ad buyers: Agency Media Planners and Mobile User Acquisition Managers.
Thalamus is a discovery engine and review platform for online advertising. They have indexed, compiled, and curated advertising opportunities and reviews from across all digital platforms so you don’t have to.
The infographic below reveals the top vendors that media buyers choose and the results may or may not surprise you.
Global advertising buyer behaviours