User acquisition platform Jampp receives $7m investment boost
User acquisition platform Jampp has completed its Series A round of funding, resulting in a $7m investment, and closing out a period of considerable growth since the company launched in 2013. Jampp’s platform is designed to help mobile app advertisers find users all over the world, and actively re-engage them, by retargeting users to drive engagement.
Media buyers can use Jampp’s Conversion Driven Real Time Bidding Engine to bid for and purchase inventory, which operates across 18 RTB exchanges and 150 mobile advertising networks.
Diego Meller, co-founder of Jampp, said:
“Jampp provides a unique combination of scale and ROI, as our platform learns which signals produce high converting users for each app, dynamically bids on inventory, and automatically allocates budget. This means we don’t just deliver app installs to our clients, but actual in-app purchases, food delivery orders, taxi bookings, new listings, or whatever our advertisers are looking to optimize. App marketing is no longer about getting installs, but about driving engagement and conversions.”
Over the past year, Jampp went from being a team of eight in London and Buenos Aires, to 40 people with new offices in San Francisco, Cape Town, and Sao Paulo. Its revenue increased by five times over 2013.
Irena Goldenberg, a partner at Jampp investor Highland Europe, said:
“The team has bootstrapped an amazing technology company, built around a service that mobile app advertisers around the world love to use. We look forward to working with the team to continue making Jampp an essential tool for any company doing business on mobile.”
Jampp intends to use the injection of new funds for new research and development, push new products onto the market, and to increase its international presence.