Valentin Bondarchuk, Clickky CRO Talks Mobile App Marketing
Valentin Bondarchuk is the Chief Revenue Officer at Clickky Family. He has been in Internet marketing for close to 5 years, 2 of which were dedicated SEO, SMM and media buying. The rest of the time he worked in mobile performance and ad-tech industry. Love for the automation of all and sundry Valentin borrowed from blackhat stream, where people try to earn maximum, paying minimum efforts. Valentin has Master Degree in management and he is not planning to do MBA.
What is Clickky and what services do you offer?
Clickky is a mobile app marketing platform. We focus on user acquisition and traffic monetization for mobile app developers. Our offers range from advertising tools for agencies, networks and direct advertisers to effective and up-to-date monetization solutions for developers and affiliates. That’s basically it.
What types of clients do you work with?
Our clients are different kinds of developers, networks and agencies. Plus, we are working closely with publishers by offering them a wide range of campaigns.
What geographies are you focused on and where are you seeing the most growth?
What can I say, there is significant growth in Asia region, especially in India. But at the end of the day Clickky is operating worldwide, and I can’t pinpoint any “star” region for our company.
Are you running any promotions at the moment?
Yes, right now we are running the special contest for affiliates. Such promotions are usual practice for Clickky. This time each and every participant will receive gifts from our company. They just have to send as much traffic as possible and then they can choose their prize. The contest will last until October 1st 2015, and the winner will get an amazing weekend break for two in Cyprus.
What plans do you have for the rest of 2015?
2015 is a very eventful year for Clickky. We have already launched two new working models: CPM and eCPM and opened new mobile advertising agency – Mobilimes.
However, we still have big plans for the rest of the year. First and foremost, we are planning the release of our monetization SDK for publishers. We are now actively working on a direct traffic purchase.
Also, our main focus is on automation in all processes. Now we are trying to connect more and more partners through API to move away from manual work both publishers and advertisers side.
What do you think the big themes for the mobile advertising industry are right now?
For sure the biggest theme is automation of all processes and direct buying. I am pretty sure this issue will be the huge thing for the mobile advertising industry in the nearest future. Right now the whole industry is buzzing about the importance of excluding of the manual labor out of all work processes. It will make all things much faster and will lead the industry to a new, more advanced level.
Native advertising is still a big thing. I think it will almost complete its mission to push out the banner ads by the end of the year.
What mobile devices do you use?
iPad Air, HTC M8
What are your favourite apps?
That’s an easy one. Facebook and VK apps for social media. Simpsons: Tapped Out and Monument Valley for games. Airbnb and Aviasales for traveling.
Are you going to buy an Apple Watch?
No, definitely not. I don’t see the point in this device
You can get involved with Clickky’s Sunny Summer contest right here.