Vdopia, an ad network that provides mobile video ads for some big brands like MTV, EA and Rolling Stone, has launched its new programmatic exchange called Chocolate. Chocolate is a dedicated platform for mobile video advertising that offers advertisers and publishers the ability to run video ads without the need for Flash or any other additional plug-ins. The exchange has access to a significant amount of inventory from more than 10,000 mobile apps and sites, delivering a potential audience reach of 150 million users in the US.
Saurabh Bhatia, CEO of Vdopia, had this to say:
“Mobile video ad spending in the US is estimated to grow by 322 per cent in the next four years. In addition to shifts in TV dollars to digital, Chocolate is rightly positioned to capitalise on macro trends including moves in programmatic and the emergence of mobile native advertising.”
Chocolate is only available in the US for now, but it’s expected to reach the Europe and Asia-Pacific markets as well in the not too distant future. Video ads are playing an increasingly important role for mobile advertising as they offer a more engaging and entertaining experience, which benefits both the user and advertiser – the importance of the format can be seen with the rapid growth of video ad spending in the US. Couple this with the mobile industry shifting towards programmatic buying, and Vdopia’s Chocolate may prove to be the right move at the right time.
For more information on Vdopia, check out their website here.