Verto Analytics, the audience measurement provider, has announced a research partnership with research firm Statista. As part of the deal, Verto Analytics will prepare research deliverables and measurement data based on single-source digital, cross-device audience measurement methodology for Statista to use.
Verto Analytics partners with Statista
Verto Analytics research data includes adult consumers in the US, UK and China, as well as countries in Europe and Asia to follow over the next few months.
Friedrich Schwandt, CEO of Statista, explains that the Verto’s research and insights provide a reliable way to measure metrics on digital consumers across devices and platforms. He says:
“We continuously seek reliable data partners, and Verto offers an impressive level of detail on today’s digital mobile consumer. Today’s international, cross-device world requires a media measurement solution like Verto, which provides transparent consumer insights based on a single source measurement panel. Consumers are highly mobile and more and more of their digital activities, time spent with entertainment and e-commerce transactions are taking place across multiple screens and devices. The depth of data that Verto provides is a must-have resource for companies that require deep insights into what consumers are doing to help inform their marketing, competitive intelligence, media buying and product strategy initiatives.”