Location-based mobile marketer, Verve, recently unveiled its most advanced mobile ad software development kit (SDK) to date. Publishers can now add rich native device capabilities to their ads, using Verve’s SDK.
Verve releases new functions for SDK
Verve says that the new SDK lets publishers access a phone’s native functionality for enhanced consumer engagement and more ad revenue for the marketer. Publishers are able to target audiences more precisely and with more relevant ads, through geo-fencing and tagging as well as integration with any beacon service provider.
New rich-media creative options include high-impact takeovers as well as other native solutions that let brands engage with users by understanding how consumers interact with apps. This allows publishers to establish higher value audiences for advertisers. In addition, Verve offers performance measurement metrics to drive informed campaign decisions and ultimately ROI.
Nada Stirratt, Chief Executive Officer, Verve, says:
“Publishers have an opportunity to monetize mobile app inventory like never before. With our SDK, Verve is redefining mobile consumer engagement, delivering the faster, richer and frictionless experiences consumers have come to expect. At the same time, with our SDK’s unique creative and analytical capabilities, publishers can strengthen the valuable connections they have with their audiences and marketers.”