Video ads deliver 25X more app installs for PlayKids


PlayKids, a video and educational game for children was looking for ways to boost their user base. They were already running campaigns including interstitial and banner ad formats but were not driving enough user growth to meet their targets, even when offering a competitive CPI.

The Leadbolt Video Ads Solution

Using Leadbolt’s Video Ads, the PlayKids app marketing campaign was able to reach and engage an entire new audience straight away. The app video advertising format attracted and delivered high quality users to the PlayKids app.


The Results

The Leadbolt platform ensured PlayKids exceeded their user acquisition objectives, whilst reaching a completely new group of users and significantly increased traffic without raising the cost per install rates that they were paying. Overall PlayKids saw a significant increase across all key metrics:

  • 18 Times More Traffic
  • 25 Times More Installs
  • 75% Greater Engagement

Leonardo Sales, Head of Marketing and Sales, PlayKids said:


Leadbolt’s video solution was the perfect channel to launch PlayKids in the Australian market! The campaign’s performance and quality of users exceeded our expectations.”

You can find out more about how to get started with Leadbolt video ads here