Vizury launches solution to re-engage and retarget inactive app users
Vizury, the Big Data marketing firm, recently announced its app re-engagement and retargeting product. The solution lets marketers spot inactive app users, re-engage and retarget them, ensuring ROI is maximised. In addition, the company announced its entrance into the US market, exploring affiliate network partnerships to offer personalised mobile marketing to US brands.
Vizury launches app re-engagement and retargeting feature
In working with leading brands such as Sony, Lenovo, Virgin Australia, Etihad Airways, Expedia, eBay, Flipkart and Walmart, the company has gained eight years experience within mobile-first markets, giving it a distinct advantage as it enters the US market. Vizury says that mobile users in the country spend 90% of their time on mobile apps and re-engagement is a core challenge for marketers in ensuring users return. John Gardner, Partner at Nokia Growth Partners, adds:
“Vizury has executed broadly in the retargeting realm on a global level, in particular within the Asian and Latin American E-commerce and travel sectors. Bringing their mobile app retargeting and re-engagement product to the US market is a logical next step.”
Vizury’s latest mobile solution enables marketers to reach users across various channels, including social media, mobile web, in-app, email and SMS; retarget drop-offs; predict uninstalls based on consumer behaviour; reactivate dormant app users; and ultimately drive ROI by targeting in-market, brand aware shoppers.
Gourav Chindlur, Co-Founder and COO, Vizury, says:
“We are well aware of the competition in the US market when it comes to Big Data Marketing. However, having worked in markets, which are much more matured in the mobile app space compared to the US, we believe we possess the most comprehensive solution.”
The company serves a wide variety of industries including eCommerce, travel, healthcare, automobile and financial services. Gourav adds:
“Vizury’s app re-engagement solution is perfect for the mobile platform and works seamlessly on iOS and Android devices. We have seen impressive results. User reactivation costs reduced by three times for entertainment apps and conversion rate increased up to 20x for E-commerce and travel apps. We are confident we can replicate the same in the US market too.”