Big data marketing company Vizury recently announced its partnership with marketing analytics and attribution platform AppsFlyer to bring performance measurement and attribution to Vizury’s app user re-engagement campaigns. AppsFlyer’s offering includes advanced measurements, attribution and analytics that help advertisers target and optimise their mobile ad spend and boost ROI.
Vizury offers personalised marketing solutions
Shiju Mathew, Head of Product Management, Vizury, says:
“With a quantum leap in In-app sales, app measurement and analytics are increasingly critical for brands. Through our partnership with AppsFlyer, we offer a sophisticated analytics and attribution solution that equips our clients with accurate measurements for their app user re-engagement campaigns. Brands that have integrated with AppsFlyer can opt for our SDK-less solution for In-app marketing.”
Vizury offers a marketing solutions for businesses and brands focussed on driving user engagement across devices. Through its partnership with AppsFlyer, the company will be able to offer its clients improved performance measuring tools.
Elad Mashiach, Director of Business Development at AppsFlyer, says:
“AppsFlyer believes in empowering marketers with the most innovative, unbiased and transparent attribution and analytics tools. We are excited to help our customers extend their mobile retargeting efforts by partnering with Vizury.”
In June this year, AppsFlyer announced the addition of its new Multi-Touch Attribution tracking tool, which tracks each source contributing to a new users.