Vungle announces Self-Serve platform for mobile advertisers

Vungle, the performance marketing platform for in-app video ads, today announced its new Self-Serve platform for advertisers, which allows them to create, schedule and target video ad campaigns.

The launch comes at a time when the worldwide in-app ad market is predicted to reach a growth to $201 billion over the coming years.

With Vungle’s new Self-Serve platform advertisers at varying budget levels are gaining access to premium in-app inventory.

Martin Price, Vice President of Product at Vungle, explains:

“Vungle’s new Self-Serve platform levels the playing field in terms of access to high-value consumers for any advertiser. With our Self-Serve option, advertisers of all sizes can now access the full Vungle performance marketing platform, including our industry leading creative automation and targeting technologies.”

The new platform includes functionalities to create campaigns, set optimization targets, and upload images and videos to auto-create various ad units by using Vungle’s creative creative formats.

Vungle has also implemented an algorithm that finally tests the creative and optimizes it for units which best meet the marketer’s performance metrics. This could be anything from CPI, CPA or return on ad spend.

Right now, the platform is still running in beta, but will be fully available in Q1 2018.

“We really appreciate Vungle’s new self-service platform,” said Viktoriia Kuksa, User Acquisition Specialist at Pretty Simple Games. “It offers more flexibility to create and optimize campaigns and creatives with ease.”