Week in Review – What happened in mobile advertising this week

This week, we’ve seen a lot of exciting product launches and tech innovations across the mobile advertising sector. Here’s what’s been happening.


Media company Matomy, launched its first mobile premium private marketplace with MobFox. The PMP is to offer data-driven traffic acquisition for advertisers and greater control for publishers.

Vungle, the in-app video marketer, has partnered with chat messenger LINE Plus Corporation, to help its clients reach mobile consumers across Japan, Taiwan, Indonesia and Thailand.

Google has given search and display ads a bit of a boost by speeding up AMP ads this week. That means mobile ads now load even faster.

AdMaster and Tencent MIG  have partnered up to fight mobile advertising fraud. The newly established Anti Ad-Fraud Big Data Lab is supposed to help the mobile ad industry to fight global ad fraud, estimated to waste $16.4 billion in 2017 alone.


On the consumer front, Instagram has made it easier for app users to hide their images instead of having to delete them. The imaging app this week created an “Archive” to store unwanted photos in that can be revived at any point in the future.


When it comes to studies and research published, Innovid, the video advertising platform, released a set of interesting benchmarks based on data analysis that should help video advertisers to more effectively analyse and measure the performance of their video adverts.

Almost half of ad buyers are looking to boost their digital video ad spend by 25% or more in 2017. That’s according to AOL Advertisings latest report, which also found that UK buyers and sellers are considering more exciting video ad formats such as 360-degree to be the next big thing.

Food and beverage ads have dominated campaign increases across mobile video ad site Positive Mobile. The company noted a 70% jump in campaigns scheduled for the sector. It published a report to discuss its findings.

For more news, check out our News section.