What’s eCPM and how to make it work [INFOGRAPHIC]

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Mobile ad network StartApp have just released a new infographic that takes a closer look at eCPM for app publishers. Meaning “effective Cost Per Mille”, eCPM describes the ad revenue generated per 1,000 impressions. The infographic also offers tips and tricks on how to increase your eCPM.

An overview of eCPM

StartappeCPM

Source: startapp.com