Stockholm mobile technology firm Widespace, recently announced a partnership with APAC mobile engagement specialist Big Mobile. The deal means that Big Mobile will be utilising Widespace’s programmatic platform, Summit, and enable brands across Australia and New Zealand to purchase ads programmatically.
Widespace Summit is a programmatic advertising platform
Summit is a programmatic ad platform and automated marketplace which has been designed to deliver branded campaigns across mobile. It offers rich media ad formats that can be delivered through premium publisher inventory.
For Big Mobile, the addition of Summit will improve its capabilities across brand campaigns. In addition, inventory will be made available on Widespace which also increases global reach for Big Mobile by adding 100m unique monthly users on premium sites across APAC.
David Green, CEO at Big Mobile, says:
“The addition of Widespace technology to our offering will ensure our clients can drive towards brand objectives on mobile, but programmatically – which is how our clients are increasingly wanting to buy media. This is not just exciting for Big Mobile but for all major premium publishers and advertisers in Australia and the region. We’re absolutely thrilled to be working alongside leaders in the mobile advertising industry.”
Summit is a useful platform for both trading desks and media buyers. It can help to create quality and brand safety and helps target users across the whole mobile ecosystem with smart brand interest profiling based on data and prior brand preferences.
Patrik Fagerlund, Widespace CEO, adds:
“Summit is designed to offer something new to the market – a programmatic solution that’s native to mobile and makes mobile-specific, high quality, rich media, 100% viewable ad formats available. As the driving force behind mobile advertising in APAC we’re delighted that Big Mobile has selected Summit and are convinced the platform will deliver real value to their clients.”