Global location marketplace xAd expands its team of European leaders to continue momentum after the company announced double revenues for the second year in 2014.
Having previously declared location targeting “a holy grail” in advertising, it has indeed become one of the fastest growing sectors and a strategic must for marketers. According to eMarketer, global mobile ad revenues will reach $65 billion this year. Location targeted advertising will reach 43% of all mobile ad spend in the US by 2019, finds BIA Kelsey.
Dipanshu Sharma, CEO and founder of xAd, comments:
“In today’s advertising landscape, Twitter is synonymous with real-time, Facebook is synonymous with social, and Google is synonymous with search. As location becomes a must-have for marketers, xAd is adding experienced leaders with unique backgrounds in growing new advertising categories in social, search, digital, out-of-home, and mobile to help build location as its own category and xAd as the leader.”
xAd adds four new global hires to the team, meeting the rise in demand for location. They are Paul Gelb, VP, Global Brands and Agencies, Lissette Fernandez, VP, Global Account Management and Operations, Reagan Nunnally, VP, Global Brands and Agencies and James Davies, Head of Channel, EMEA.
James Davies, Head of Channel EMEA, says:
“xAd’s commercial success to date, market leading technology and data, along with increasing advertiser appetite for location aware mobile solutions at scale presents a huge opportunity for growth and I’m excited to join the team in making it happen. We are in an ideal environment, primed to take advantage of the fact that mobile can work as this fantastic bridge between digital channels and the physical environment.”
Find out more about xAd here.