Location platform specialist, xAd, has grabbed the award for Best Mobile Advertising Platform/Location-Based App at the Digiday Signal Awards in mobile advertising technology for its xAd Blueprints location-based technology which automates the creation of geo-fences.
xAd awarded for its Blueprints technology
According to the press release, “Blueprints is the first technology to create and store accurate business geo-boundaries automatically based on satellite imagery, creating a proprietary data set of accurate business blueprints.” Location accuracy is of growing importance for advertisers in order to target the right audiences and measure campaign effectiveness.
More recently, xAd partnered with the National Center of Missing and Exploited Children (NCMEC) through the Federation of Internet Alerts (FIA) to launch targeted AMBER ALERT messages in areas of interest after a child was abducted. Thanks to Blueprint technology, engagement increased 2000% above advertising benchmarks for hyper-local messages.
Dipanshu Sharma, Founder and CEO, xAd, says:
“xAd is honored to be recognized by the Digiday community and judges for our Blueprints technology, showing how location is truly the holy grail in mobile marketing and beyond. Consumers depend on their mobile devices to give them the information they need, when they need it, which has drastically changed the paradigm for digital advertising. As a result, marketers need the ability to engage consumers when and where their messages are most relevant. Through Blueprints, xAd can actually deliver on the promise of mobile by providing marketers with the ability to deliver right place and right time messaging that connects with consumers in a meaningful way.”
Sharma explained that within the US there were 130,000 updates to business addresses daily. The automation that xAd’s Blueprints technology provides makes it easy to outline business blueprints and maintain them. He adds:
“xAd has the only patented location-based mobile advertising platform with foundational accuracy in precise data and robust targeting to unlock insights on business visits and activate audiences in real-time without the guesswork.”
Digiday Signal Awards honor tech platforms which simplify marketing processes. It includes a pre-selection process with judges from VW, Conde Nast and Salesforce, before selecting 85 finalists.