Xpressdocs and Chalk Digital partner to roll out geo-targeted mobile ad solution for real estate clients
Xpressdocs, a marketing solutions provider for enterprises and franchises, has partnered with instant mobile ad platform, Chalk Digital, to enable real estate and franchise clients to target millennials and tech-savvy consumers by creating geo-targeted mobile ads from their print marketing materials.
Chalk Digital and Xpressdocs partner to provide easy transition from paper to mobile ads for real estate clients
Xpressdocs provides direct marketing solutions for real estate and franchise industries, whilst Chalk Digital lets local real estate agents publish location-targeted mobile ads.
Darrin Rayner, EVP, Xpressdocs, says:
“Combining Xpressdocs Marketing Services with the Chalk Digital Instant Ad Platform enables hundreds of thousands of real estate professionals and franchise clients to gain a local advantage by launching a coordinated print and mobile campaign simultaneously. This doubles their consumer reach and effectiveness through an ‘Air to Ground’ integrated marketing campaign.”
The proprietary Xpress Mobile solution lets Xpressdocs customers launch the solution fast and easily through the Xpressdocs Marketing Platform. Now, clients can export content from their print materials such as brochures into banner ad templates. This frees up time which otherwise would have been spent on creating a separate mobile marketing campaign. Mobile users can be targeted by ZIP, city, proximity and territory. Metrics track campaign views, clicks and effectiveness whilst ad creation is industry-compliant.
Craig Hagopian, CEO and founder, Chalk Digital, adds:
“89% of home buyers use mobile at the beginning and throughout their search. Our partnership with Xpressdocs gives real estate agents and franchise owners an affordable, turnkey way to reach those buyers and, in the process, add value in their clients’ eyes.”