Jack Wang is the VP of R&D at NDP Media Corp
YeahMobi, a subcompany of NDP Media Corp, has developed a new ad platform that allows advertisers to monitor and see when there has been a delay in the loading of their mobile adverts. A delay in an mobile advert’s loading time can cause advertisers and developers to lose a significant portion of their ad spending, but YeahMobi’s new solution allows advertisers to adjust their marketing campaigns and optimise their ad placement in response, thereby minimising their losses. The full details of this new platform can be found below.
Time Equals Money
Universally, users are highly sensitive to website loading speeds. Even a 500ms loading delay can cost websites and companies a 20% traffic loss. Speed can be an even bigger problem for mobile internet advertisers, but NDP media has been investigating and coming up with solutions.
In mobile performance marketing only between 50%-80% of traffic purchased from a publisher reaches targeted advertising pages. This equates to advertisers wasting on average 35% of their spending on ad traffic. NDP Media has been investigating the who, what, where and when of these losses, and lays the blame on ad loading times.
Mobile ads suffer from sluggish loading times which is devastating to advertisers and developers. Even loading seemingly simple ads means going through difficult pathways, and it can be a complicated and lengthy process. Clicking an ad sends users through data platforms, advertising groups, ad channels and app tracking technologies which all perform detailed analysis. This process generally takes at least 2 seconds, which might seem fast, but can be a real drag for someone clicking on a fun ad. Global marketing also presents speed issues. Newly networked countries and regions often have an imperfect network infrastructure. Mobile internet is a rapidly developing global phenomenon There is a gargantuan boom in networks across Africa, Middle East and Asia Pacific. This is great news for app developers looking to expand, but the boom is problematic. Data centers located in European and American countries are less friendly to user visits from these expanding networks due to their network instability and restrictions. All of these problems cause financial losses for both publishers and advertisers. Sluggish mobile ads are so detrimental because users have less patience on blank loading pages on relatively small mobile screens. This causes around 20%-40% pf advertising traffic loss – according to NDP Media’s many years of test data.
The NDP Media Solution
NDP Media provides an ad platform which effectively helps advertisers prevent 20% of traffic loss. They have developed a unique monitoring and control system on network delays based on underlying network protocols.The system enables the platform operation and maintenance teams to know exactly the network distance and delay when a platform visit occurs. With this knowledge advertisers can adjust marketing campaigns and optimize their ad placement thus minimizing losses. NDP Media uses the latest real-time technology. They can monitor mobile network delays based on analysis of statistics collected from over 50 million ad clicks each day. Not only is the tracking tech fast, it’s also massive. Unlike many data analysis systems, NDP Media’s can perfectly match speed with size. It uses a full-distribution mode of advertising based on big data analysis and mining, so advertisers can get the best data available to them. The technology is made possible by deploying 10 fast nodes in 10 critical regions worldwide, as well as smart DNS orientation, and flexible resources optimization.
NDP Media’s advancements offer a reduction in the delay of ad clicks to 100ms – this can have a huge impact for advertisers trying to maximize their revenue, and ensures their mobile marketing is running at its best.
For more information visit the YeahMobi profile on our directory.