“Fraudulent traffic wastes an enormous amount of ad spend. We believe anti-fraud efforts will boost the development of mobile marketing services, said Daisy Wu, VP of International Business and Strategic Partnerships at Yeahmobi. “With Forensiq’s help, Yeahmobi is doing its part to establish a clean and transparent mobile marketing environment.”
Although Yeahmobi had previously been able to detect some invalid web traffic, the company needed to ensure its ad clients that its traffic was the highest quality possible.
Through the partnership with Forensiq, Yeahmobi has been able to boost traffic quality and make improvements to block fraud sources which Forensiq flagged as fraudulent.
In addition, the mobile ad firm has been able to analyse Forensiq reason codes for invalid traffic to make informed decisions on improvements.
David Sendroff, CEO of Forensiq, says:
“We’re thrilled to have been able to utilize our ad fraud detection services to help make a significant impact on Yeahmobi’s traffic reporting. Invalid web traffic continues to be a thorn in the side of many businesses, costing them thousands of dollars every year. Helping companies deliver transparent reporting is our overall goal, and as fraudsters continue ramping up their efforts to attach, Forensiq will continue to prevent them.”
In 2016, Forensiq was acquired by Impact Radius, the digital marketing suite. Since then, it has secured $30 million in growth funding from Silversmith Capital Partners.