Yello Mobile enters strategic partnership with SBI Holdings

yello mobile

Yello Mobile, the Korean mobile internet company, known for its mobile platforms Coocha, a shopping search app, and Pikicast, the mobile entertainment and content platform, has announced the signing of a Memorandum of Understanding (MoU) with SBI Holdings, the Japanese Internet financial group and Korean financial tech firm Yello Financial Group.

Lee Sang Hyuk, Founder and CEO, Yello Mobile, says:


“We are excited to partner with SBI Holdings as we continue our expansion across Asia. SBI Holdings has a strong track record of supporting leading technology companies in the region, as well as a global business network that will help us enter new markets such as Japan as well as further our expansion across Southeast Asia.”

Yello Mobile operates an ecosystem of mobile platforms, apps and services in Asia, offering consumers and businesses products and services across categories: Shopping, Media, Advertising, Travel and Online-to-Offline (SMATO).

Yellow Mobile’s portfolio includes mobile ad tech platform Cauly

yello mobile


Yoshitaka Kitao, President and CEO of SBI Holdings, adds:

yoshitaka kitao

“Yello Mobile has established a proven mobile platform with tremendous capabilities in digital marketing and advertising. In addition, Yello Financial has an impressive offering of different companies and products across the financial services value chain. We look forward to leaning on their collective expertise in the Korean market and realizing the significant network effects to help drive all of our businesses going forward.”