For starters, the partnerships will help boost YouAppi’s recent expansion into Japan by focusing on Japanese inventory. Ultimately though, they will power inventory for YouAppi global clients wishing to reach consumers in Indonesia, Vietnam, Singapore, Thailand, and Malaysia.
Yoshie Nakabayashi, the Country Manager for YouAppi Japan, says:
“By integrating with premium and respected SSPs including Ad Generation and Geniee SSP, YouAppi Japan will be able to offer our clients, both global and Japanese, better, more accurately targeted Japanese traffic. Following last year’s investment from Asian and Japanese investors, this announcement is the first in a series of partnerships from YouAppi Japan, which will establish YouAppi as a leading mobile growth solution in Japan.”
Brand advertisers will be able to acquire new app users via the direct supply of traffic from Japan and other Southeast Asian countries. YouAppi has also added Post-Install Events to ensure that marketers can acquire the right users at the best price.
It adds that the partnerships are to boost real-time optimisation and maximisation of fill rates to avoid inventory shortages.
Moshe Vaknin, CEO & Co-founder, YouAppi, adds:
“These integrations with Ad Generation and Geniee SSP are the first of several announcements that will strengthen YouAppi’s offering for Southeast Asian clients as well as global marketers interested in targeting Southeast Asian users. We announced our commitment to Asia with last year’s funding announcement and we’ll strengthen our presence in Southeast Asia by announcing new offices and more partnerships to support the strong growth YouAppi is experiencing in Asia.”