App marketing company YouAppi has raised $3 million in Series A funding to invest in its mobile customer acquisition solution. YouAppi uses analytics that measure post-conversion performance rather than just app installs or downloads. The idea is to let app developers know how they can get the most out of their consumers, maximise lifetime value (LTV) and learn about the activities that happen after the install.
The CEO of YouAppi, Moshe Vaknin, had this to say:
“We have developed a platform for mobile app recommendations based on data analysis. We work very closely with mobile app companies to acquire valuable users in a sophisticated manner. Then, with our post-action analysis, we look at what happens after the install. We are unique by focusing on what is behind the conversion of a user.”
YouAppi’s algorithms analyse user patterns via apps and mobile web based on 25 different geographic, demographic and interest-based aspects. From there the usage patterns of over 200 million users are segmented and used to determine the most profitable consumers for each app marketer individually, the decision being formed on the users’ lifetime value. In other words, it’s about making sure the best advertising content is being viewed by the customers who are most likely to be engaged by it. YouAppi has now raised $5 million from Glilot Capital, 2B-Angels, Flint Capital and private investors in total, providing YouAppi with the resources to develop their mobile customer acquisition solutions.