Native mobile user acquisition adverts now perform better and convert better than other mobile advertising units. That’s according to a data crunch by mobile marketing platform, YouAppi, based on hundreds of mobile user acquisition campaigns this year.
YouAppi shows that native mobile ads perform better
Although there have been the initial hurdles across native, including matching native content to look and feel similar to app and mobile web, the format has proven its worth. Indeed, mobile app and web designs have become standardised and now work according to accepted design guidelines to enable running the same creative across various apps and websites.
This improved performance has also made app and mobile web publishers more open to accepting them, particularly because they provide greater revenue per ad unit. Lastly, the growth of content marketing has given app marketers additional content ready to be used for a native ad format.