Data has fast become an undeniably powerful tool in mobile advertising, determining buying and selling decisions within the programmatic ecosystem.
Now, mobile tech startup, Zeotap, has raised $12.83m in a Series B funding round led by venture capital firm New Science Ventures, alongside other investors including HERE, Capnamic Ventures and Iris Capital. Zeotap provides telecom data on-boarding and advertising analytics for mobile advertisers. It plans to use the cash to create a unified telecom mobile data advertising platform for its clients.
In addition, the cash boost will help Zeotap expand across Europa, Asia and the US.
Projjol Banerjea, Co-founder and Chief Product Officer, Zeotap, explains:
“Our unrelenting focus on Privacy by Design principles in systems engineering is one of our most formidable assets.”
Zeotap was launched in 2014 and offers large-scale, deterministic data for its tier-1 clients worldwide. According to the company, one of the critical aspects of data on-boarding is the added data security and consumer privacy feature at the heart of its solution. It adheres to strict data de-identification to ensure consumer safety and has been certified for the new EU General Data Protection Regulation (GDPR) that comes into effect in May 2018.
For data buyers, the platform also offers data attributes, such as demographics, location, interest and mobile purchase intent.
Within the last six months, the company has signed partnership agreements with several companies including a leading security firm.
Somu Subramaniam, Managing Partner of New Science Ventures, adds:
“Zeotap’s focus on bringing the best data assets together in one single platform is a unique opportunity for data owners and buyers alike. We are effectively escaping a world where companies have to manage the complex integration of a multitude of sources before they can draw any real value from data.”