Tapjoy celebrates mobile ad platform growth reaching 600 million consumers by Q2 2017

Tapjoy, the mobile advertising platform, has announced that its platform grew to 600 million mobile consumers by the end of Q2 2017. That growth is largely driven by the firm’s rewarded video product which increased 80% year-on-year in daily unique views. Shannon Jessup, Chief Revenue Officer of Tapjoy, explains: “Our ad platform experienced tremendous growth during the past two quarters thanks to several important advances in our technology, a continued supply of engaging ad content from industry-leading advertisers, and of course, our partnership with some of the biggest names in app publishing. We are honored to work with many of the most popular titles in the app stores today to bring our fun and highly-engaging rewarded ads to millions of additional consumers.” Tapjoy added around

Week in Review – What happened in mobile advertising this week

Snap Inc has made it official – Snap Publisher is out now and advertisers of all sizes can create their own Snapchat ads. The company hopes that the move can boost revenue. The firm also revealed that geofilters were now viewed 1.5 million times by app users amounting to 2.16 billion views a day. Facebook is making it easier for publishers to see the real benefits from its Instant Articles by launching a tool that measures article performance on Facebook compared to web performance. It will be exciting to see some initial results. WeChat is approaching 500 million users in China alone this year, according to the latest eMarketer estimates. Nearly 80% of the country’s mobile device owners are using the app regularly and adoption is

AerServ launches Cost Per Completed View for programmatic mobile video

With in-app video advertising now a top choice for app developers and mobile publishers, cost and viewability are core factors in choosing the right ad partner. AerServ, the inventory and audience management platform, has now launched a Cost Per Completed View (CPCV) transaction basis for programmatic mobile video buyers and sellers. The update comes at a crucial time as 62% of respondents expect mobile video budgets to increase over the coming 12 months, according to the IAB’s Video Ad Spend Study. In addition, buyers which use digital budgets for their video ads were optimistic about mobile video’s potential (66%). Josh Speyer, AerServ’s CEO, explains that mobile-first is at the heart of what AerServ does and the latest addition is a testament to the firm’s commitment. “With

IAB releases updated best practices for mobile and digital adverts

The Interactive Advertising Bureau (IAB) has just released a finished version of its IAB Standard Ad Unit Portfolio, which provides best practices for ads of a variety of sizes and resolutions. Best practices are of growing importance in an ever more fragmented advertising industry. Though not every marketer will follow these guidelines, it’s important to establish a rule book to help stave off ad blockers by ensuring mobile and digital ads aren’t annoying to the end user. Randall Rothenberg, President and CEO, IAB, explains that the latest update is all about the user experience. “These new ad units have gone through comprehensive testing, with expanded mobile and video capabilities that will take interactive marketing to new heights.” The ad portfolio is based on HTML5 technology,

Advertising networks take note: 69% of publishers will drop an ad network over payment issues

Publisher loyalty to advertising networks is heavily determined by the payment experience. In a survey of 150 publishers globally, 69% of them said they were ready to drop an ad network due to payment issues. The survey has been conducted by payments automation solution provider, Tipalti, to assess the critical issues in publisher and ad network relationships. Payments are a priority for publishers with 49% previously dropping a network because of issues with the process. A remaining 39% said they would consider ending the relationship if payment troubles arose. Among top-tier publishers, the issue is more pronounced. 65% of those who generate over $70,000 said they stopped working with a network because of payment issues, whilst half of those generating $200,000 in revenue said they

Facebook launches tool to measure traffic from Instant Articles

Facebook has just unveiled a feature for publishers that lets them measure how articles perform on the site compared to the mobile web. To show that publishers can indeed the get the most out of Instant Articles, the social media giant has partnered with Nielsen to launch its analytics comparison tool – available for publishers who currently have enough Instant Articles published to compare to their mobile web versions. In order to demonstrate that Facebook Instant Articles get more traffic, the tool analyses the referral traffic from a test group of people who see Instant Article versions compared to a control group that views the web versions. According to Facebook’s own metrics, Instant Articles are being read at different rates worldwide. For example, in the

PacketZoom announces European expansion to speed up app content delivery for developers

Consumers expect apps to load quickly – around just a few seconds to be exact. Whilst app developers are aware of the issue, errors can creep in to slow down connections. Now, PacketZoom, the mobile app acceleration company, which combines app analytics with acceleration, has officially expanded into Europe to help speed up mobile app performance. Amos Ben Yaacov will be heading the new location as General Manager EMEA to oversee growth across Europe. In addition, PacketZoom will be utilising a network of resellers to push into mobile markets across Europe and the Middle East. Pablo Clemente, Chief Technology Officer of Wave, one of PacketZoom’s European customers, explains the problem: “The Wave app was designed to be used on the go. This means cell carrier changes, transitions from WiFi

Sizmek acquires RocketFuel to boost AI-capabilities – industry opinions

Sizmek, the digital advertising company, has announced the acquisition of RocketFuel, which provides predictive marketing solutions. The company agreed to acquire RocketFuel for $2.60 a share. The deal is being valued at $145 million, which also includes RocketFuel’s debt. Mark Grether, Executive Chairman of Sizmek, said in a statement: “We’re reinforcing our commitment to you by bringing together the best of both worlds – omni-channel creativity coupled with AI-enabled decisioning. With the integration, you’ll gain access to a leading DSP and DMP and the most robust dynamic creative optimisation and ad serving capabilities all under one roof.” RocketFuel has been on a rocky path. Going public in 2013, the company initially hit share prices around $62. However, investors quickly noticed that the business wasn’t as

Cost of campaign overviews made easy: TUNE reveals Multiverse – the interactive ROAS bot

Bots are making it easier for marketers to become more efficient by crunching the numbers and instantly designing and displaying graphs for an overview of their marketing data. Now, TUNE, the mobile marketing company, has launched Multiverse, as tunebot designed to enable advertisers to interact with Multiverse reporting data from Slack chat sessions. The tool has been designed to create Return on Ad Spend (ROAS) reports more easily, and according to TUNE says Multiverse is the only interactive ROAS bot currently on the market. When a user questions the bot, it queries the user’s Multiverse reporting data and generates insights. There’s little doubt that this will save advertisers time. In addition, the report can be instantly shared with colleagues via Multiverse’s Slack Bot. Slack Bot

Taptica drives APAC expansion by acquiring Adinnovation

Mobile advertising platform, Taptica, just announced that it has officially acquired Adinnovation, the Japanese mobile marketing company. Previously, the two companies had partnered to help drive Taptica’s APAC market expansion targeting the mobile gaming industry. Adinnovation provides app and mobile ad promotions for the Japanese market, including management, tracking and measurement tools. The deal cements Taptica’s interest and growing presence in the Asia Pacific region, following office launches in Beijing, China and Seoul, South Korea. “Adinnovation has already seen great success in the Japanese mobile marketing space, so it is a great match for us as we look ahead to our company’s long-term goals,” said Hagai Tal, CEO of Taptica. “At Taptica, we pride ourselves on quality over quantity and Adinnovation was a perfect match for us with

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