Adjust expands Coalition Against Ad Fraud by adding new partners

To combat advertising fraud more effectively, mobile ad attribution and analytics firm, Adjust, has expanded its Coalition Against Ad Fraud (CAAF) by adding new partners and launching a revised set of guidelines. Performance advertising fraud continues to be a growing problem as mobile in-app ad spend is set to reach over $5.6 billion in the US. Adjust rolled out its Fraud Prevention Suite back in February 2016 to help marketers identify and prevent performance mobile ad fraud. New CAAF members include AdAction, AdColony, AppLift, Aarki, Dynalyst, Fyber, i-mobile, InMobi, IronSource, Jampp, Liftoff, Nend, Remerge,  Vungle and YouAppi. They’ll be working together to create a solution to mobile ad fraud. Christian Henschel, CEO of Adjust, explains that the CAAF has received a lot of interest from ad

Spotify rolls out self-serve advertising platform for mobile audio ads

Music streaming platform Spotify has launched an audio self-serve advertising platform to make it easier for marketers to create and manage their audio ads. The Spotify Ad Studio is currently operating in beta mode in the US. According to a blog post, the solution provides campaign options for both small as well as medium-sized businesses. Audio ads can be created within just a few minutes by sharing the script and choosing a background track. Spotify Ad Studio then produces an audio ad which can be reviewed and modified. Audiences are targetable by age, gender, location, activity, device, but also music taste. Once the ad is ready and an audience has been selected, marketers select their budgets and the duration of the campaign and can track the

3rd Party Data for Dummies: What It Is & How to Work with It

Yonatan Reppen is the DMP Product Owner at Mobfox. This article was first published on Matomy blog. First, let’s start with the basics. When we’re talking about third-party data, we’re referring to processed data output – for example, the audiences and segments created – after raw data has been analyzed. It’s no secret that this data is fundamental to understanding user behavior. It offers advertisers and publishers relevant intel on user habits, gender, and other characteristics that can lead to stronger engagement, more successful user acquisition, and a better user experience. However, third-party data is not without its challenges. Limitations of 3rd Party Data “The buy one, get more” approach. Sometimes acquiring data is like wanting to buy a white fidget spinner on Amazon, but receiving

Facebook users can now find the adverts they recently viewed

Facebook has made it much easier for consumers to retrace the adverts they clicked on. Currently only available in the US, the Recent Ad Activity solution lets users find an ad again after they clicked it previously. The feature resides within the bookmark sidebar of the social network’s app and desktop sites. Although exclusive to the US right now, Facebook is considering launching Recent Ad Activity across Europe in the future. According to the company, the solution shows historical advertising clicks for the past three months. It also includes those ads that users liked, shared or commented on. According to a Facebook spokesperson, the tool was implemented following user demand. That’s good news for brands and marketers of course. If a consumer clicks through older

mParticle raises $35 million to bolster advertising data platform expansion

Customer data platform and marketing tech firm mParticle just raised $35 million in a Series C funding. The round has been led by Harmony Partners as well as previous investors Brain Capital Ventures and Social Capital. To date, the company founded in 2013, has raised a total of $76 million. mParticle clients include Venmo, Starwood, NBC Universal, Spotify, and Airbnb. Mark Lotke, Managing Partner, Harmony Partners, explains: “mParticle has quickly become the market leader in the customer data platform space. As more companies seek to coordinate customer experiences across digital and physical, with mobile at the center, mParticle is positioned perfectly to make this possible. We’re thrilled to help support this world-class team on their next phase of growth.” With the average adult owning over

Ibotta launches mobile performance marketing platform to drive rewarded retail experiences

Consumers like to be rewarded and Ibotta, the US shopping app which offers cash rewards for everyday purchases, is well aware. The company just rolled out a new performance marketing platform, powered by Button, a mobile partnership platform focused on commerce. During a week-long enrollment period in July, leading retailers were able to apply to join the programme. Ibotta has now onboarded 30 premium merchants to its Mobile Marketplace – just in time for the holiday season. They include Target, Walgreens, PetSmart, Sears, Barnes & Noble and many more. Existing retailers at Ibotta include eBay, Groupon, Hotels.com, and Jet. That makes for a total of over 50 leading retailers and brands which are now driving $500 million on consumer mobile spending in 2017, Ibotta says. With the help

Learn How to Monetize Facebook Traffic: Best Practices

In this day and age, everyone that has an established business or wants to try to make money with affiliate marketing knows that social media is very important. There are plenty of ways to help your business growth with social media, but one that’s been heavily discussed, is the most well-known and with the most potential is Facebook. Even before you’ve had a real plan, you thought about how you could make money with Facebook but probably didn’t know where to begin. But this is where we come in! We’ll teach you what you can do to become an expert! First things first – your niche The very first thing you have to do to be able to monetize your Facebook traffic is to find

AppsFlyer launches new solution to help solve growing mobile fraud issue

Mobile attribution and marketing analytics firm, AppsFlyer, has rolled out a new solution that helps advertisers ward off ad fraud. The new Protect360 solution found that Device ID reset fraud was a much bigger problem than previously thought during beta testing. It is estimated to cost advertisers between $1.1 to $1.3 billion this year and is responsible for over 50% of app install advertising fraud. Device ID reset fraud is executed by click farms which tend to be run on a larger scale and hide their activities fairly well. For example, mobile device IDs are continuously reset so that devices appear as new when installing apps. That’s where Protect360 comes in with a multi-layer of antifraud technologies and tools for real-time protection that can block

Video and rewarded in-app advertising drive mobile ad expenditure growth in 2017

Video was the fastest growing mobile advertising format during the second quarter of 2017 with ad expenditure doubling to 142% in a single quarter. That’s according to the latest Smaato Q2 2017 Global Trends in Mobile Advertising Report, which also pinpoints rewarded video as the fastest growing format within video and especially gaming apps. According to the report, apps were key to mobile ad spend growth during Q2 with app usage increasing steadily. US smartphone users are already spending 89% or 1.6 trillion hours per year of their mobile time in-app. That’s projected to reach 3.5 trillion hours per year in 2021. Accordingly, more ad spend has been going towards in-app campaigns. Smaato noted 94% of ad spend attributed to in-app versus in-web across its

Uber sues Fetch Media for fraudulent advertising

Uber, the ride-hailing app, is suing Fetch Media Ltd. for click fraud, after the advertising company allegedly billed Uber for ‘fake’ online adverts. Fetch, owned by Dentsu Inc., then apparently attributed app downloads to the campaign which weren’t actually coming from it. James Connelly, Chief Executive Officer at Fetch, said in a statement: “We are shocked by Uber’s allegations which are unsubstantiated, completely without merit, and purposefully inflammatory so as to draw attention away from Uber’s unprofessional behavior and failure to pay suppliers. We vigorously deny the allegations from Uber and will be responding robustly to ensure we set the record straight.” Uber says it first noticed that something was wrong when ads appeared on the Breitbart news site which were supposed to be blacklisted.

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