Bidalgo adds advertising automation for Pinterest Promoted App Pins


Ad automation software provider for apps, Bidalgo, has just rolled out an ad automation for the newly launched Pinterest Promoted App Pins. The company is a recognized Pinterest Marketing Partner since November 2016 and hopes that the latest announcement will let app marketers scale their growth by tapping into AI algorithms to optimise their campaigns on Pinterest. Promoted App Pins have just recently been made available on Pinterest. The native ad units perform similar to organic pins and allow users to discover new mobile apps. The pins directly link to an app store page so that audiences can download the app straightaway. Peli Beeri, CEO of Bidalgo, explains that Pinterest has proven worthy of a top app marketing platform given the high number of users. “Promoted App

Pinterest launches Promoted App Pins to boost mobile app-install advertising


Pinterest has finally officially rolled out its Promoted App Pins advertising product. The company had been testing the app-install ads since July 2016 with various brands. Promoted App Pins is now available via the company’s Ads Manager and its API. The company has managed to rapidly triple revenues from $100m in 2015 to $300m in 2016. The latest ad product addition should offer a serious boost to profits and ultimately support an IPO this year or in 2018. Mike Bidgoli, head of new ad products at Pinterest, says: “More than 80% of our users are on mobile. So it’s a very mobile-first product, and hence, it lends itself well to app installs.” Pinterest also has a few measurement partnerships in place with companies such as AppsFlyer, Tune,

Facebook rips off Snapchat again – introduces Stories 24 hour videos and photos


It seems Facebook has taken yet another page out of Snapchat’s playbook and introduced videos and photos that disappear within 24 hours. It’s the fourth time the social media giant has copied its smaller competitor Snap Inc, whose app allows users to send photos and videos that can also be embellished with masks and other filters.  In addition, Facebook has also dubbed the feature “Stories”, which is the same name Snapchat has used since 2013. The company rolled out its first Snapchat Stories clone on Instagram in August 2016, followed by Facebook Messenger and WhatsApp. It seems the format is working well for the company, despite the obvious comparisons to Snapchat. Conor Hayes, product manager at Facebook, agrees: “This is something that Snapchat has really pioneered.

Troubleshooting App Statistics Issues Made Simple

This article was published first on a Waypedia blog. App Statistics and Issues As a developer you must be understanding the need of App Statistics. More than app statistics results, it’s about app statistics accuracy. In the recent times thousands have developers have complained about wrong app statistics. Troubleshooting app statistics has become the need of the hour. One can simply go to the Play Console App and choose the data card of an app to see stats. Care should be taken with regards to location and time zone of the device for stats accuracy. In order to get data quickly one must open Play Console App and change the time period. There are facilities to download monthly reports in the form of CSV files from Google

Amp Your Apps with Mobfox in New York on April 25th


Mobfox looks forward to welcoming NYC app developers to the first ‘AMP YOUR APPS!’ meetup exploring insights for boosting the value of in-app ads with data. Join Mobfox as they host a panel discussion with senior executives from Meetme, Sizmek, Factual and Mobfox. They’ll look at why data is becoming more critical for enabling effective monetization, consider state-of-the-art methods for building 1st party user profiles, and share ideas for utilizing data to enhance developer’s revenue opportunities. Food and drinks will also be provided at the event. The speakers include: Mobfox – Anat Halbrecht, Director of Strategic Supply Partnerships, will give the opening session on “Boosting the value of in-app ads with data”. Factual – Glen Nigel Straub, Director, Business Development MeetMe – Nicholas Hermansader VP, Ad Operations   Sizmek

Facebook rolls out new mobile advertising format for retailers – Collection


With 45% of shoppers now using their mobile devices to make informed decisions about the products or services they are interested in, smoother mobile experiences are key to ensuring consumers return. As mobile advertisers are jumping on the opportunity at hand, Facebook has rolled out a new mobile advertising format, which it hopes will boost audience interest by visually inspiring mobile shoppers. Called ‘Collection’, the new advertising format lets retailers display video and images above product images. If a consumer then clicks on an ad, s/he is taken to an immersive, fast-loading shopping experience on Facebook that combines up to 50 products at a time. By tapping on a product, a product detail page can be launched on a retailer’s website or app. Among the

Social media platforms are boosting video content and mobile video advertising

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Video may soon be dominated by social media platforms, according to Ampere Research. Over the last few years, sites such as Facebook and Twitter have been busily expanding their video offerings. Facebook added Live Video, which turned out to be a success and has since signed exclusive deals with brands such as Kevin Hart, Gordon Ramsay, the New York Times and CNN for special-made Facebook Live videos. In addition, Snapchat partnered with NBC for the Olympic games highlights and Twitter streamed the NFL games. Needless to say that this has boosted advertising spend across the social media giants, with Facebook now expanding its mid-roll video ads. Indeed, video advertising now represents almost 17% of online ad expenditure in the US according to Zenith. Additionally, social

AppsFlyer launches customisable mobile marketing reporting interface


Mobile attribution and marketing data analytics firm, AppsFlyer, has rolled out a new reporting interface for mobile marketers. Dubbed Pivot, the tool is part of the AppsFlyer analytics dashboard and claims to save time in delivering customisable advertising data analysis. Pivot comes as a drag and drop interface that should make it easier to combine visuals, KPIs and filters to report on apps. It analyses up to 100,000 rows of data at a faster speed and more efficiently. AppsFlyer adds that this reduces the need for offline tools such as Microsoft Excel. James Peng, Head of Mobile and Social Acquisition at Match Group, explains that budget data standardisation and alignment can be a challenging task. “Pivot makes our ad network optimisation process about 10% faster, and our

User Acquisition Done Right: Do You Use Mobile Advertising Potential to the Fullest?

Mobile advertising is crucial for the effective user acquisition and using its potential to the fullest implies having access to various mobile ad inventory sources. Clickky’s Self-Serve Platform for Advertisers helps to connect with more publishers, allowing to take advertising campaigns into your own hands. Diversify mobile inventory By choosing just one set of inventory and concentrating on one platform or solution, advertisers miss out on opportunities to reach a more diverse audience. Adding another platform to the list can increase the chances of connecting with more publishers, and therefore, a larger number of potential customers. Advertisers can be wary to invest additional costs and effort into working with another acquisition channel. However, with a self-serve solution, they can have the advantage of more inventory

Social to drive US native digital display advertising spending in 2017


According to a new eMarketer report, native digital display ad expenditure will be responsible for over half of all digital display ad spend in the US in 2017. Indeed, US native digital display ad spending is estimated to increase by 36.2% to $22.09 billion. That means it will make up almost 53% of all display ad expenditure in the US. Lauren Fisher, Analyst, eMarketer explains that rise in native digital display is largely due to a push by publishers trying to create premium, mobile inventory whilst advertisers are calling for ads that are more engaging and less intrusive. A large number of US native display ad spend is already attributed to social, driven by Facebook. Native social network display ad spend is estimated to reach $18.59

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