How a DSP Helps to Find HQ Customers for Your Mobile Business

This article was originally published on Mobusi blog. A  DSP (Demand Side Platform) is a piece of software that has become a key player in the complex environment of online advertising. The platform allows you to serve ads on a whole host of websites and apps in an automated fashion.  DSPs allow us to act upon factors such as location, age and demographics through a mixture of collected information and data. With extensive targeting tools, companies are able to produce highly personalized, effective advertising. DSPs can be used on both desktop and mobile and therefore, increase creativity. Mobile ads are becoming increasingly more responsive and easier to interact with given the boom in smartphone usage over the past few years. As well as this, with

Smartphone adoption grows in India

Six Smiling Young Indian Friends People Talking on cell phones and sending SMS and Having Fun

One in five or 20.8% of people living in India are expected to own a smartphone at the end of 2017. That’s according to new research from eMarketer. Annual growth rates are going to remain in the double digits until 2019, and then may drop to below 10% in 2020. Figures by Gartner suggest that smartphone sales may have accounted for just 50% of total mobile phone sales in India during the last quarter of 2016. That’s still way below the US (96%) or China (96%) as well as developing countries such as Indonesia (68%). In India, cheaper mobile handsets are still favoured over more expensive and data-hungry smartphones. Anshul Gupta, research director at Gartner, says: “With the slowdown in sales in major markets, including

Everyday moments offer valuable insights into smartphone and social media behaviours of consumers


Mobile and digital advertisers may have a significant advantage in getting their messages across by understanding how consumers feel in everyday moments. According to a survey of 52,000 people across 78 countries, UM’s The Meaning of Moments report has been tracking social stats for ten years. The latest Wave 9 results suggest that consumers are increasingly doing more things with their smartphones. Activities including instant messaging, watching videos and managing social network profiles were all up in 2016 compared to the previous years. In addition, consumers are uploading more videos and photos using their smartphones than ever before. Consumers are also increasingly managing their social networks more actively. The majority of respondents use social media to promote themselves (30%) whilst fun and entertainment aren’t sought-after

Reveal Mobile launches platform for location-targeted social media campaigns


Reveal Mobile, the location-based audience data company has just rolled out a new platform that allows brands and marketers to location-target their social media campaigns. Social Direct will be introduced at the NAB 2017 in Las Vegas. Through the new platform, advertisers will be able to view the audiences who have visited a location or a competitor’s location. Settings can also include broader categories such as “coffee drinkers”. Advertisers can then target such location-based audiences via social media platforms Facebook, Instagram, Twitter, and Google AdWords. If a national retailer, for example, may want to interact with a small percentage of users who have downloaded the store’s app, Social Direct can draw the first-party data from Reveal Mobile’s nationwide database of 40 million location-sharing mobile consumers. These include previously unknown

Vesa Tormanen, CEO of Attriboost Talks Mobile App Marketing

Vesa is a mobile veteran having served 15 years at Nokia in Product, Portfolio, and Product Line leadership roles in Europe, Asia, and the US. He hold’s a Master’s degree in Computer Science and an MBA. Vesa has worked in Ad Tech since 2013 – first as part of Fiksu, Inc. and lately heading the tracking & attribution spin-off Attriboost. Vesa is into Coursera data science courses, podcasts, Twin Peaks, and Twitter, where you can find him as @VesaTormanen in addition to @Attriboost. What is Attriboost and how are you positioned in the market? We offer an easy-to-use free mobile app tracking, attribution, and analytics product for app publishers big and small. The system is self-serve with no vetting, so anyone can come to,

Thunder rolls out Thunder Apps to boost mobile advertising campaign optimisation


Thunder, the ad personalisation and analytics company, has just rolled out Thunder Apps, which it hopes can establish an ecosystem of ad technology apps and integrations for the Thunder Creative Management Platform (CMP). The new feature includes a DCO App, a tool described as a “dynamic creative decisioning app”. Essentially, it enables clients to more quickly test and optimise their mobile and digital advertising campaigns. The company has also included a new fraud detection app based on Forensiq’s ad fraud technology as well as an app that powers system integration and agency support. Thunder Apps add audience and creative-level analytics to the Thunder CMP for enhanced data insights. Victor Wong, CEO at Thunder says: “We are thrilled to offer clients access to everything they need

Snapchat adds Sponsored Geofilters to its API


Snapchat has just made it easier for brands to purchase Sponsored Geofilters. Just in time for travel season to kick off, the ad format allows Snapchat users to pin a geofilter to their photos and videos thereby sharing a brand’s message. Sponsored Geofilters are now available through the company’s API in the US, UK, Canada and Australia. That means clients can more easily buy the ads and no longer need to contact Snapchat’s sales team. Snapchat Snap Ads are also available through the company’s API. There’s one restriction to this: national Sponsored Geofilters, which will continue to be available on request through the firm’s sales team. Geofilters are all about location and are pitched as ways for app users to share their experiences about where

UK consumers choose chatbots over human interaction – opportunities for mobile advertisers and brands


Customer service is key to a successful business, and as consumer behaviour has shifted and become digitalised, nobody has the time or patience to talk to a business on the phone anymore. According to a study commissioned by Ubisend, which makes AI-driven chatbots, 69% of UK consumers would rather interact with a chatbot instead of a human to receive an instant answer. Conducted by Morar Consulting, the study asked 2,000 UK consumers on their attitudes towards chatbots. Although 75% of respondents had not yet spoken to a chatbot, 57% are aware of them and over a third (35%) want to be able to use chatbots to solve their queries. So what priorities do people have in wanting to solve their customer service queries. A majority of 68%

How to Protect Your Profit in the Affiliate Industry

By Moris Katzobashvili, Sales Director Echo226. Moris holds over 5 years of experience in the industry, Supply and Demand Master, Consulting Startups, Senior Ad-Networks, Affiliate Networks and SSP’s, B2B Leader in company growth and in exploring new verticals. ROI, Margin, Profit, Revenues – We measure our entire network and business success in a one simple line with a $ sign next to it. But behind that bottom line there are numerous parameters that inflect our performance and monthly earnings. Most of us are familiar with the common and obvious factors such as media cost, employees, office expenses etc.  Although we must not avoid the hidden parameters that are effecting our cash flow without us even noticing it. Neutralize Scrubs Whether you are on the Affiliate side

DataCultr uses a genome mapping approach to understand smartphone users


A new kind of advertising technology start-up is trying to understand the smartphone user by using a genome mapping approach. DataCultr, the smartphone data company launched by parent Boxer Internet in 2012, has been scrambling to mine smartphone user data. Founders Neel Juraisingani and Sujoy Ghosh say the platform is more of a result of endless experimentation at Boxer. The two founders had previously been building ad servers for mobile platforms. DataCultr works by noting events on smartphones. Such events include turning on a device or checking into an app. Each action defines the consumer behaviour and is turned into an informable piece of data. Such data may be used to make informed and personalised advertising and product recommendation. As an example, Juraisingani says: “Let’s say, I drop

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