Verve partners with Acxiom to improve offline data accuracy across mobile ads


Source Verve Data company Acxiom, has partnered with location mobile marketer Verve, to boost mobile ads and offline data accuracy. By expanding precision, insight and a location-based approach, marketers can reach their intended audiences more easily across mobile devices. Anne Doherty, Senior VP of sales, Acxiom’s Audience Solutions, says: “We are pleased to deepen our relationship with Verve, an organization that shares our approach to maintaining the highest levels of data precision and accuracy. This partnership underscores our commitment to provide our clients with an ever-expanding network of partners through which they can activate first- and third-party data and extrapolate powerful insights. By leveraging two best-in-class partners, Acxiom and Verve clients will be able to build more robust mobile strategies that delight consumers and drive business

mobusi Says 2017 Will Be the Year of Video Advertising

2017 has finally arrived and brought with it a whole range of trends for the mobile advertising world.  One trend which is still going strong is video.  It’s no secret that video is one of the most powerful engagement tools for an advertiser, being one of the most successful ad formats on both desktop and mobile.  Nowadays, the landscape of advertising has drastically changed from the banner, with the principal aim being to keep the user entertained.  How do we go about this?  By producing a slick, interesting, vibrant video containing relevant content.   This enriches the customer experience and keeps them coming back for more.  With a short video, you’re able to show the user what it’s like to use your product or interact with your

Snapchat adds new universal Search bar for speed – mobile search advertising a possibility?


Source Snapchat Snapchat has made it easier to navigate its app, groups, Discover and Stories, by adding a universal search bar to the top of the app. Right now, the function is only available on Android, but will come to iOS soon, according to Techcrunch. According to Snapchat, the addition addresses a variety of functionality and discovery issues, including search speed. So far, the messaging app has fallen short when it comes to searching for relevant content or helping its users in discovering cool, new and trending content. That’s about to change. The new search bar allows users to scan across a friend’s messages and stories much faster. For brands and businesses the latest feature expands the canvas and also means that consumers can find

Instagram trials video and photo adverts in Stories feature


Source Instagram Instagram has stepped up its advertising efforts and launched video and photo adverts for its Stories sharing feature. The new ads will be tested for placement as full-screen, auto-play video ads for a period of three weeks. With Stories, users can share collected videos and photos with friends that follow them. Given a user base of 150 million daily users, Stories makes for a playground for advertisers and Instagram is well aware. James Quarles, the VP of Instagram Business, said that the company was very pleased with the success of Stories. “It is becoming a main part of people’s Instagram experience, opening up a new side of what people share on Instagram.” Instagram recently confirmed that most of the posts within Stories were organic and 70%

Waypedia Offers Incredible App Promotion Offers For This Month Only

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Adding a multiple platform approach to mobile ad campaigns yields higher brand awareness


Source IAB The Interactive Advertising Bureau (IAB) just released the results of a new study that examines if including mobile and desktop ads in a multi-platform campaign can improve brand impact. The research, conducted by Research Now examines major brands’ live campaigns running across five verticals – Automotive, CPG, Retail, Finance, and Media – to reveal if mobile web, app, and desktop ads are effective in driving brand impact. The research shows that whilst digital campaigns alone are effective for brand metrics, in combination with other media they become an even more valuable tool to drive new messages. For example, the inclusion of mobile web advertising drove an automotive campaign’s brand familiarity by 19%. For an improved mixture of campaign channels, IAB recommends at least one digital option

Mobile app advertiser Postr scores $3 million in funding to expand business operations


Source Postr New Zealand-based advertising technology company Postr has just raised $3m in funds led by a group of private investors in Singapore as well as Gunung Sewu Group from Indonesia, K1W1, the New Zealand Venture Investment Fund and others. Postr, which was launched in 2014 and creates a B2C app under the same name, plans to use these funds to expand into the telecoms market in Australia and South East Asia. The company has a simple mission: help mobile operators increase their monthly average revenue per user by branching out into new revenue channels and providing sponsored opportunities for mobile subscribers worldwide. Its telecom-branded white label applications allow clients to showcase their ads across Android lock screens. Android device owners who download the Postr apps

Snapchat tests deep-linking and auto-fill for advertising campaigns


Source Techspot Snapchat has been busy creating and launching new user but also advertising products over the last few years. The company is working hard to allow marketers to reach its young audience. Now, it is apparently testing deep-linking as well as auto-fill, according to a company representative. Deep-linking gives marketers added control over their messages and communications once they strike a conversation with the consumer. Auto-fill makes this process easier by allowing consumers to fill out lead-generation forms after seeing the advert. This eases the process of obtaining personal information from users. Lead gen ad options aren’t new. Competitor Facebook had introduced it in 2015, at a time when Twitter decided to drop it. Now, Facebook announced that it will no longer offer lead gen

How iFood supercharges its Customer Acquisition in Brazil by partnering with Mobrain by Headway

Officially launched one year ago in Brazil, Mobrain, the international leading mobile marketing platform, has delivered more than 66.5 thousand new customers to iFood in three months. iFood, Brazil’s biggest food delivery platform is strongly oriented around innovation. To meet the ever changing challenges of the digital era it has chosen a new format of digital campaigns also driven by innovation: Headway, a data driven mobile media company, which initiated its operations in Brazil four months ago. “Although the Brazilian market accounts for 45% of advertising revenue across Latin America, we preferred to establish ourselves first in countries such as Argentina, Uruguay, Panama, Costa Rica and Mexico”, said Martin Kogan, CEO and co-founder of Headway.  “It was a strategic decision so we could gain experience

Programmatic mobile advertiser TabMo partners with adsquare for better targeting


Source adsquare TabMo, the programmatic mobile advertising company, has partnered up with data exchange, adsquare. The deal integrates adsquare’s technology with TabMo’s demand side platform, Hawk. This should allow programmatic ad buyers and advertising clients of TabMo to access targeted adverts that have been enriched through data insights such as location, events, weather, household and app usage. Tom Laband, CEO and Co-Founder, аdsquare explains that data-enriched targeted ads will enable that company’s clients to reach audiences in real-time. “Together we are committed to helping programmatic buyers and advertisers in delivering more meaningful advertising and powerful ad engagement,” he says. Indeed, Hawk has been built to manage both the purchasing process but also the distribution of mobile ad campaigns across mobile devices. Among the formats on offer

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