Half of marketers consider it an ethical responsibility by technology companies to ensure transparency for clients and consumers, according to a new survey by advertising tech company Iotec first reported by Mobile Marketing Magazine. The survey was conducted by OnePoll among 750 marketers across the UK, France and Germany. Broken down by country, 56% of UK marketers compared to 65% of marketers in Germany and 31% in France agreed on ethical responsibilities for tech companies. Meanwhile, 60% of French and 54% of UK marketers consider there to be a need for a set of ethical standards to be proposed, compared to just 29% in Germany. Marketers aren’t afraid to switch advertising technology partners either, with 83% of French, 81% of UK and 69% of Germany
Mobrand, the mobile ad tech company, announced the launch of OfferTest – a system that allows users to make sure that their campaigns are redirecting correctly to the app store. The company believes this technology to be a true ally in the fight against click waste and offer instability. OfferTest, officially debuted earlier this year during Mobile World Congress, also brings more transparency to the market, since it enables affiliate marketers to identify all the networks involved in the redirecting chain. “Mobrand has had this exciting tool internally for a long time and decided that now was the ideal moment to share it as the industry still deals with broken offers on a daily basis. With OfferTest, we want to promote the highest possible ROI
Snapchat continues to expand its Lenses and this week rolled out a Shoppable augmented reality (AR) feature that lets brands and advertisers display and sell their products via the app’s Lenses. First reported by TechCrunch, the tool expands upon Snap’s branded filters and the Lens Store which sells AR masks. With Shoppable AR, advertisers can add linked buttons to a Lens that takes users directly to a website of the product. Clairol is among the first brand partners to trial the feature with a beauty product as well as sports brand Adidas. However, the feature is also useful for game app promotion as app developer King has demonstrated with its Candy Crush Saga game that can be played as an AR game from Snapchat. The
This article was first published on Mobvista blog. Here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in China. More tips and know-how available in our recently published free guide: How to Launch Mobile Games in China. China is the largest gaming market on the planet. It’s also one of the most challenging markets for Western developers to enter. Not only do Chinese gamers prefer particular genres and styles of games, but the whole process of localizing and launching games in China means that it’s not a market you should approached lightly. Even for developers who optimize their games and gain approval to have their games in China, reaching end users can be a real
Despite user privacy and data issues, Facebook plans to focus in on facial recognition technologies again. The social network originally launched facial recognition back in 2012. However, it faced the backlash of Irish regulation and promised to not reinstate the technology without seeking approval. At the same time, Facebook said it would delete all data collected at this point. The fact that the company currently faces a class action lawsuit in the US over the technology hasn’t deterred it either. Instead, Facebook decided to ask its European and Canadian users to scan their faces biometrically. The technology assigns a uniquely calculated number to each user’s face. The calculation depends on an analysis of the pictures the user is tagged in. This allows the social network
appScatter Group, the business-to-business (‘B2B’) Software as a Service (‘SaaS’) platform that lets clients distribute and manage their apps across various app stores, has just announced a partnership with mobile monetisation platform, ironSource. The move means that ironSource will be incorporating appScatter’s platform for its app developer base. ironSource provides a successful in-app video advertising network and focuses on technology that enhances the app business for developers. Over 80,000 apps are now using ironSource’s technology to monetise and the company is already working with top game developers including Kongregate, Playrix, Zynga, Zeptolabs and Big Fish Games. As part of the collaborative partnership, the companies have agreed to implement a co-marketing initiative to introduce the appScatter platform to ironSource’s large global developer community. By using appScatter,
AppOnboard, the mobile tech company for app developers, has raised $15 million to create “full-fidelity” mobile playable demos as well as games in an effort to boost app downloads. The demos are designed to let people experience an app before committing to download it. To date, the company raised $20 million. The latest investment round was led by Korea Investment Partners, Mirae Asset Management, Mantaray, MTG, and Runa Capital with participation from existing investors London Venture Partners, Troy Capital Partners, and Ophir Capital Group. For Jonathan Zweig, ex-cofounder of AdColony and now CEO of AppOnBoard, the full-fidelity demos will be eliminating bad in-app advertising experiences. “We’re creating a new category called demos,” he told GamesBeat. “The notion of a playable ad was more like a mini game.
When it comes to reaching the right person at the right time, mobile appears to be the new standard in advertising. According to Advertiser Perceptions 2018 Mobile Intelligence Report, 64% of advertisers increased their mobile spend over the past 12 months. Another two-thirds of marketers also estimate that they would increase their mobile ad expenditure over the coming 12 months. Unsurprisingly, this move away from desktop toward mobile is driven by increased budget allocation. Arguably, mobile offers a prime opportunity to interact with consumers at all stages throughout the day. However, the report also revealed that advertisers continue to face many issues. Privacy is a core problem right now. Although efforts have been made by the EU in the form of the GDPR, security breaches
Hot on the heels of a successful GDC, mobile ad platform Mintegral has launched a huge bonus program aimed at app developers and publishers who want to grow their APAC audience and start to monetise their apps with local advertising. The $35 million bonus fund is designed to help publishers start new campaigns or grow their existing ones. It’s targeted primarily at companies creating mobile games and utility apps that are interested in using interactive formats such as rewarded video and playable ads to achieve monetization. For people not familiar with Mintegral, it offers Ai-driven programmatic and interactive mobile advertising campaigns to global advertisers and developers that drive higher advertising effectiveness and media revenues. Mintegral provides not just a programmatic ad platform, but also lifecycle
Mobile app users who complete more rewarded ads are also more engaged, according to Tapjoy, the mobile and app advertising platform. In addition to engagement, retention and in-app spend are also higher. Rewarded mobile ads are those which offer users something in exchange for their time, such as in-game lives or currency. The report is the first to take a closer look at the impact of the number of ad completions to drive engagement. Tapjoy analysed ten high-volume apps over 30 days for this study. It found that users who complete 20 or more rewarded adverts were 89% more engaged. They also showed 76% higher retention and a whopping 705% higher in-app spend than users who did complete just five or fewer ads. “While other
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Two-thirds (62%) of business-to-business (B2B) marketers believe that video is quickly becoming a core tool for creators. According to a survey of 202 B2B UK marketers conducted by LinkedIn, the majority considered video to be the most important format, followed by email, social media and infographics. Another 26% said that they were planning to spend over £300,000 on video advertising in 2018. Cost is one of the prime factors still deterring many marketers from delving deeper into video advertising. A majority of respondents (93%) agree that video is a great way to tell a story. Meanwhile, 62% found it helpful in building brand awareness. B2B video was also seen as a good solution to generate leads with 77% saying they were getting more leads and
Mobile consumption in APAC is much higher than other regions in terms of growth, percentage consumption and quantity of users, making it a huge opportunity for mobile app advertisers. APAC makes up more than half of the world’s digital population and is expected to grow by 8% in 2018 due to increased mobile adoption. This will see 70.1% of APAC internet users preferring a smartphone. When considering a mobile marketing strategy for APAC, there are certain key behavioral opportunities and tech trends to capitalize on. Understanding these trends will give your app marketing strategy a leg up on the competition. Click here to discover the tech-forces and consumption habits that are shaping mobile apps and mobile app advertising in APAC.
Facebook Stories has added an augmented reality (AR) doodle feature which the company officially calls “3D drawing”. The tool allows users to draw 3D pictures onto photos or videos. When they move around, the drawn images stay in place. 3D drawing also lets users add graffiti whilst recording video. The feature feels familiar given its similarity to a Snapchat drawing tool. However, the AR capabilities provided by Facebook offer a much more immersive experience. In addition, the company is bringing Instagram Boomerangs to Facebook Stories. The Boomerangs are essentially GIFs that are looped. However, they differ from GIFs by not playing all the way through. Instead, the optics move back and forth. The features were first spotted by Matt Navarra and reported by TechCrunch. It’s
In 2018, iPhone users in the US spent 23% more on in-app and app purchases compared to 2017. According to new data from Sensor Tower, the average amount spent per iPhone jumped to $58 in 2017, up 27.26% from 2016. The figures presented by Sensor Tower do not include purchases made using shopping apps or payments for services such as Uber, Tinder or Netflix. Unsurprisingly, the majority of in-app and app revenue still went toward mobile gaming categories on the iPhone App Store. Games contributed roughly $36 of the $58 spent per iPhone. That’s 62% of all app revenue being attributed to games. Compared to 2016, it represented an increase of 13% for the gaming category in 2017. However, the report also noted that lifestyle
The big players Facebook now requires advertisers trying to purchase political adverts on hotly debated topics to verify their identity as well as location. The company is jumping ahead of the upcoming implementation of the Honest Ads Act which has been proposed by the government to regulate social media advertising and avoid fake news as well as election interference. Despite the Cambridge Analytica scandal and subsequent uproar, Facebook’s advertising business may not be taking a significant hit. Indeed, the company’s shares increased 2.7% on Thursday following a session between reporters and Zuckerberg, who said that a #DeleteFacebook campaign and advertisers leaving the platform may not have had a significant impact. Instagram has rolled out two new Stories features in an effort to boost engagement among
Following the Snapchat redesign and update, the app faced a lot of backlash from users. Some of that backlash even resulted in a significant drop in valuation. However, for marketing executives and ad managers, the redesign has had entirely different consequences. Snap basically decided to separate the content of Snapchat users from that of publishers and celebrities. According to Select All, the NYMag tech and social media news section, media sources have reported slowing traffic across the app, with numbers significantly lower than before the redesign. One source admitted that views had dropped over 50%. Another source added: “All of our numbers just went haywire. Our unique views skyrocketed, but time-spent numbers sank.” However, it appears the change hasn’t been all doom and gloom. For
Cooperation among media groups to tackle current issues in mobile and digital marketing appears to be in full swing. Now, the American Association of Advertising Agencies has partnered with a number of media agency executives to address and ensure brand safety as part of a coalition. The new Advertiser Protection Bureau (APB) is represented by agencies including Dentsu Aegis Network, GroupM, Havas Media, Horizon Media, IPG Mediabrands, MDC Partners, Omnicom Media Group, and Publicis Media. “There has been a lot of discussion around brand safety,” explained Marla Kaplowitz, President and CEO of the American Association of Advertising Agencies . “What’s unique about Advertising Assurance is that it evolves that discussion to a more holistic view of what our responsibility is to consumers, to brands and to each