64% of UK mobile ad sales were programmatic in 2014

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According to a new study published by the Internet Advertising Bureau, in 2014 64% of mobile advertising sales in the UK were programmatic, a figure that covers both video and display inventory. This is almost double the figure recorded in 2013, when programmatic sales were responsible for only 37% of the total. Tim Elkington, the IAB’s chief strategy officer, said: “Programmatic’s role in digital ad buying has grown from virtually zero to nearly half of all transactions in just five years. However, the impact on mobile has been even greater due to its more fragmented ecosystem providing a ripe breeding ground for intermediaries.” Programmatic spend accounts for 64% of UK mobile ad sales The report also states that advertisers spent a considerable £2.13b on display

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Kochava launches Audience Attribution to offer new insights to mobile advertisers

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Mobile attribution analytics and optimisation firm Kochava yesterday announced the addition of Audience Attribution to its set of tools. The feature offers mobile advertisers the chance to track mobile audiences across devices whilst maintaining high standards of security and privacy. Kochava offers mobile attribution analytics and optimisation through its platform Source: kochava.com Whilst traditional attribution models identify ad success by single device, that does not accurately represent how multiple users across a single household are being influenced by an ad to come to an install decision. In our multi-device and multi-screen world, the reality is that a single household may be presented with a brand’s ad across a range of devices. Charles Manning, Kochava CEO, explains: “Savvy advertisers know their mobile ad is reaching more than just the person who installs,

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Vungle opens office in South Korea to offer global mobile in-app advertising

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UK mobile advertising start-up Vungle announced the opening of its South Korea office this week. The company seeks to expand globally to drive growth through high performance in-app advertising. Vungle offers video ad-serving technology that powers monetisation Source: vungle.com Its Korean location will be headed by Country Manager Hong Kim, who joins Vungle from Groupon Korea where he previously demonstrated his passion for leading the company to growth. Kim explains that it’s Vungle’s goal to help South Korean publishers to launch globally. He explains: “There is a high population of mobile gamers in Korea. Hard-core and RPG games are very popular. Our infrastructure – smartphone penetration, LTE network – is much more advanced than the US and Europe. Even on the subway, everyone is playing games and watching TV. Most of the

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Mobile Growth Hackers Meetup event taking place in London on 8th July

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WeWork is hosting the first Mobile Growth Hackers Meetup in London this year. The event promises an evening of food and drinks, lots of networking, and a panel discussion on strategies and techniques to grow mobile apps. It’s the ideal warm-up for App Promotion Summit London the day after.  The following individuals are speaking on the panel: Mark Masterson – Developer Relations Program, Google David Fogel – Head of Acceleration & Deputy Director, Wayra UK Daniela Cecilio – CEO, ASAP54 Runar Reistrup – CEO, Depop Patrick Morselli – Head of Global Expansion, WeWork The panel is hosted by Will Lindemann, Director of Growth at Branch Metrics and Laura Stembridge, CEO and Founder of Jambo app. Mobile Growth Hackers London Sounds like a great chance for app developers and anyone

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Teads integrates outstream video ads into iOS SDK

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Video advertising platform Teads has announced the availability of its mobile SDK for iOS devices, which brings its mobile Web-based outstream video ad tech to Apple devices. The SDK was launched back in March, and marked the first time outstream video ads were integrated in-app. Teads now offers its video ads on iOS without using Apple’s own video player In its press release, Teads states the new version makes it the only platform to deliver video ads on every type of device, and in all types of content. Adding outstream video ads on iOS is tricky, because the software insists on opening its own, full-screen viewer, but Teads technology overcomes this to provide a consistent platform-and-device agnostic experience. Pierre Chappaz, executive chairman at Teads, said:

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Make Money With Your Apps and Receive a $50 Bonus with Leadbolt

Leadbolt

Leadbolt is running a new promotion that gives potential publishers of the ad network a $50 bonus in their account just for signing up. Participants simply need to fill out the signup form and enter the code they receive into the Leadbolt publisher portal to receive the welcome bonus of $50. In order to be eligible for this bonus offer participants must have signed up to a Leadbolt publisher account between the 8th June 2015 and 9th July 2015. It’s a great incentive to get involved and start making more money from your apps. What are you waiting for? Signup to Leadbolt here and start making money from your apps

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AppsFlyer launches multi-touch attribution analytics to track mobile app installs

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Mobile app marketer AppsFlyer has announced the addition of its new “Multi-Touch Attribution” track tool. The solution helps app advertisers to track the source leading to a new user and app install. In essence, the tool allows marketers to track multiple adverts that led to the install of an app, as opposed to just tracking the last clicked ad. It verifies that more often than not, users are exposed to multiple ads before they decide to download an app. Multi-Touch Attribution tracks multiple ads leading to app installs Source: appsflyer.com Oren Kaniel, Co-founder and CEO, AppsFlyer, explains: “The advertising industry understands that consumers are typically exposed to relevant ad messages throughout their user journey, starting from brand awareness activities all the way to direct response. Until now, app

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AOL takes over mobile, video and display ad sales on Microsoft properties

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AOL and Microsoft have signed a 10-year agreement that will see the Internet portal handle all of Microsoft’s mobile, video, and display advertisement sales in nine different international markets — the U.S, the UK, Japan, Canada, Brazil, France, Germany, Italy, and Spain — and on properties such as MSN, Outlook, Skype and Xbox. In addition to the advertising deal, Microsoft’s Bing search engine will become the default option on all AOL’s websites, displacing Google. AOL owns websites including the Huffington Post and Techcrunch. The company was recently acquired by the Verizon network in a $4.4b sale, of which AOL’s programmatic advertising technology was a part. According to the New York Times, AOL will offer 1,200 Microsoft employees in sales, marketing, and engineering new positions, ensuring

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Mobile marketing costs decreased 10% in May

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According to the latest Fisku Index, mobile marketing costs and volumes were in May 2015. Cost per loyal user (CPLU) dipped 10% to $2.47 during last month. The decline comes as a welcome relief for marketers who have faced rapidly increasing costs since November last year. At the same time, May 2015 represents a 39% rise year-on-year. May CPLU was done 10% Source: fiksu.com Tracking the average daily downloads of the top 200 free iOS apps in its Fiksu App Store Competitive Index, app install volume also decreased by 17% to 6.7m in May. The drop in download volume can be attributed to various factors. The index does not measure downloads of apps that aren’t part of the top 200 in the App Store. In addition, Apple adjusted

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Interview: ClicksMob General Manager Daniel Neumann

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Having recently been named one of America’s most promising companies 2015 by Forbes, mobile affiliate ad network ClicksMob‘s General Manager Daniel Neumann talks to us about the company’s future plans and strategies. MobyAffiliates (MA): What does your new role as GM EMEA and APAC involve? Daniel Neumann, GM, ClicksMob (DN): I am responsible for the company’s Business Development and Strategy, Operational and cross functional teams. My goal is to lead the company in these regions, grow our business and form strategic partnerships. Our most valuable asset is our team, so it’s my job to maintain the unique company culture and continue to recruit the best and the brightest.   MA: What countries are you specifically focused on in the two regions? DN: ClicksMob has clients around the globe – we span

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