Leadbolt bucks RTB trend with new direct deals platform

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Leadbolt has announced Leadbolt Connect, a new direct deal marketplace for mobile advertising designed to buck the trend toward Real Time Bidding with a more transparent platform. The new platform lets publishers to view deals and their details, such as targeting and payouts, select and apply for deals of interest and instantly activate deals or pause them at any time. Advertisers and publishers can also connect and establish private premium deals between each other. We’ve seen plenty of direct deals platforms before on mobile, but Leadbolt is saying this is a truly “next generation” iteration. One of its key features is more transparency, allowing publishers to check out who advertisers are partnering with, what offers they are running and how well they are performing. Leadbolt

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Appsfire: Apple’s crackdown on incent ads: what are the alternatives?

Ouriel Ohayon

Apple is fighting against manipulated app ranking, recently banning incentivized video ad viewing. In this episode of AppInTop mobile app marketing podcast we talk to the co-founder and CEO of Appsfire Ouriel Ohayon about the crackdown of incent ads and their alternatives. Apple is not allowing anymore incent videos or downloads. It has forbidden “More Apps” offers. How does this affect Appsfire? For many years we’ve been developing an app recommendation engine in the App Store.  For many reasons, including App Store regulations, we decided to move away from this and convert to an ad network. We provide an alternative to developers, we want to monetise their apps with better, native advertising, with elegant, beautifully designed ads that perform very well.  We don’t do any kind of

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Mobile Advertising and Marketing Acquisitions 2014: Who’s Buying Who?

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Yahoo’s recent acquisition of mobile analytics firm Flurry has set headlines ablaze over the last few days, but it’s just the latest in a long series of mobile ad sector acquisitions and mergers that have taken pace in the first half of 2014. From buyouts by the big tech players like Microsoft and Apple, to tie-ups between smaller ad tech companies, 2014 will surely be remembered in the tech world as the year the mobile ad industry began to consolidate and mature. Given that Yahoo’s acquisition is likely to have been the biggest so far this year (over $200 million according to TechCrunch, although the terms weren’t disclosed), now is a good time to take a breather and get an overview of all the deals

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Appboy enhances its push and in-app messaging with multivariate testing

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Appboy has launched a new multivariate testing platform, giving app marketers the ability to test push notifications, email and in-app messaging. The company says it’s now the first such platform that offers the ability to test six variants. So you can send out a different message to up to six user groups in order to see what generates the best engagement rates. Appboy’s messages can be tweaked and customised in a variety of ways, via headers, copy, images, colours and buttons. When it comes to in-app messages and push notifications thorough testing is hugely important. Along with discovery, upping engagements rates is one of the biggest issues in the app world at the moment, with the majority of downloaded applications laying dormant on users’ phones.

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Big opportunities in LatAm for mobile game devs, says AppLift study

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Mobile games are the fastest growing sector of the videogame market and Latin America is the fastest growing market for mobile game developers, according to a new study from game monetisation company AppLift and videogame market research firm Newzoo. The study proves what most of us already knew for a while now: mobile ecosystems are becoming the de-facto videogaming platforms. According to AppLift, revenues generated by mobile games will account for over a quarter (27%) of the games market by the end of this year – a total of $21 billion. Meanwhile monthly mobile games revenues are forecast to surpass those generated by TV and handheld consoles combined during 2015. For mobile developers looking for new opportunities, Latin America is the fastest growing market, according

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InMobi launches new ad format that lets users demo mobile games

InMobi

Mobile advertising company InMobi has announced a range of new ad formats designed for mobile games, including a new interactive ad format that lets users test out new titles, along with new interstitials, video ads and ‘Reward Ads.’ InMobi’s ‘Playable Ads,’ which are developed in partnership with start-up Voxel,  is certainly the most interesting of the four formats. We’ve seen interactive, mini-game, mobile ads in the past but very few ad companies have tried to offer actual game demos via this format. In fact, due to the freemium nature of many mobile games, demos have played an almost non-existent role in mobile game distribution, as opposed to the console and PC space. The adoption of playable ads by a bigger ad network, such as InMobi,

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MobPartner launches search-based native ad format

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MobPartner has revealed a unique mobile native ad unit called ‘MobSearch,’ which places advertising messages into an app’s search bar. The unit takes advantage of the contextuality of search, so when a user begins typing into the search bar MobSearch will display a relevant app advertisement, using a predictive text algorithm. For instance, the example MobPartner gives is searching for World Cup information on a news app and getting a suggestion to download the official World Cup app. Check out the video below for a look at MobSearch action. MobPartner reveals MobSearch According to MobPartner the ad unit displays twice: Once as soon as a user opens the search bar, then as the user starts typing a new ad will display based on the text

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Performance Revenues: Tips for Negotiating with Mobile Ad Networks

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Ron Brightman has been doing performance marketing for over a decade, in senior roles at various companies. During the last 3 and a half years, Ron has been the CEO of Performance Revenues – a mobile performance marketing network. Today the company works with several of the world’s top mobile advertisers, in various verticals, delivering high volumes of quality users worldwide. Tips for Negotiating with Mobile Advertising Networks Below is the first in a series of articles written for app developers and advertisers by Ron himself – the first article is useful for those who wish to promote their mobile apps through performance-based advertising and affiliate networks. The guide itself aims to clear up some of the key worries developers have when they are about

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AppsFlyer: how to analyse, measure and optimise user acquisition campaigns

Oren Kaniel AppsFlyer

App publishers spend money on advertising but how do they know if the money is well spent?  AppsFlyer provides independent app tracking service that allows evaluating each user acquisition channel, measuring user their lifetime value and the channel profitability.  In this episode of AppInTop mobile app marketing podcast we talk to the CEO of AppsFlyer Oren Kaniel, CEO and marketing director Ran Avrahamy.  Listen to this podcast episode or subscribe on iTunes. Which element of AppsFlyer technology are you the most proud of? When we started the company back in 2011, as a small DC firm on the East Coast, I realised that app developers have no idea how users are discovering their applications. The reason for this is the lack of cookies and the

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SponsorPay, HasOffers and SupersonicAds in triple rebrand action

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Three mobile marketing companies have rebranded in almost as many days, with SponsorPay, HasOffers and SupersonicAds unveiling new names, logos and, in some cases, slightly enhanced products. First up is HasOffers which has launched a new parent brand called ‘Tune’ and the new website Tune.com. HasOffers, an ad attribution platform, will continue to exist but will fall under the Tune parent brand, along with its sister service MobileAppTracking, as one happy family. Tune CEO Peter Hamilton said the company chose the new name because: “it resonates perfectly with what we help marketers do across our products. Maybe even more importantly, we wanted something that would be really fun and creative for our people and our clients.” Although perhaps it’s worth noting that HasOffers was one

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