Appia’s Guide to User Acquisition for Mobile Marketers

Appia has launched a comprehensive guide to mobile user acquisition, which is an area that challenges even the most veteran of mobile marketers out there. The sections within Appia’s guide cover the key points for planning a successful user acquisition strategy – a must-read for marketers that are kicking off a new mobile campaign. To make things a little bit easier to digest we’ve summarised the sections, covering the main topics such as choosing the right network to the importance of acquiring high LTV users. Appia’s guide covers the following areas: Four things to consider before kicking off a mobile campaign Incentivised traffic vs non-incentivised traffic Targeting capabilities Ad formats Pricing models for mobile advertising Choosing a network Mobile search strategy Leveraging social media The

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How LOVOO, the No.1 social discovery app, acquired 5m users and counting

Lele Canfora

Lele Canfora is Head of User Growth at Lovoo, Germany’s largest grossing and fastest growing social discovery app.  He previously worked at the app marketing platform trademob.  He spoke at the at App Promotion Summit in Berlin on the subject of his experiences doing app marketing at Lovoo. His talk included the following topics:  User Growth And Acquisition In A Competitive Market  Increasing Engagement And Monetization  Cross-Promotion And Incentives  Where Is Mobile App Marketing Heading? We’re now able to share this presentation with you in a number of formats including video, audio/ podcast and the full transcript. Our Experience At LOVOO, The No.1 Social Discovery App Video 5 million registered users and counting: our experience at Lovoo, the no.1 social discovery app from App Promotion Summit on Vimeo. Our Experience At

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Epom Mobile Market CEO Anton Ruin on Mobile Advertising

epom market

The Epom Mobile Market connects publishers and advertisers in one unified mobile ad exchange platform. Anton Ruin became the CEO of Epom itself in 2012, and since then he’s already seen the mobile advertising industry grow at a rate that has exceeded his expectations. We spoke with Anton to discuss how the Epom Mobile Market stands out from the rest of the mobile ad network pack, what he thinks are the big trends in the industry this year, and even found out what his favourite app is. Epom CEO Anton Ruin There are hundreds of mobile advertising networks and platforms in the market today – how does Epom Market stand out? Our goal is to satisfy every need our clients may have. That’s why Epom

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Appia’s Five Tips for Mobile User Acquisition [INFOGRAPHIC]

Appia Infographic

Appia has released a new infographic that displays five useful tips for advertisers who are struggling to acquire high quality users – one of the most common challenges in the industry. The tips on the infographic cover the following topics: optimising reach, what mobile ad formats work, defining targeting goals, and the importance of both mobile retargeting and analytics. The infographic also features some interesting app marketing data points, including: Mobile retargeting can drive a 46% increase in CTR By 2017 mobile apps will be downloaded more than 268 billion times Global ad spend on rich media ads rose 117% from Q3 to Q4 2013 The sum of $10.8 billion will be spent on location-targeting for mobile ads by 2017 5 Tips for Mobile User

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TapSense: Mobile RTB ‘robust’ but app publishers ‘need help’ investing


Mobile RTB platform TapSense says app publishers still “need help” jumping on-board the RTB wagon and has launched a new $10 million fund aimed at encouraging the adoption of RTB technology in the mobile space. TapSense’s new investment initiative guarantees mobile publishers will receive the full amount of floor CPM for all ad auctions that are cleared. The San Francisco-based company says this will eliminate all the fees it usually charges, giving publishers 100% of the revenue from ads sold. TapSense’s VP of marketing, Gregory Kennedy, told us mobile RTB now has a “robust” ecosystem of buyers and sellers, but app publishers still need help investing. “The excitement around RTB has picked up significantly in 2014,” said Kennedy. “Both buyers and sellers now clearly understand

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10 Lessons For App Marketers: From On-Boarding To Successful Launch

Stefanie Hoffmann

Stefanie Hoffmann is a founding member of the MLOVE advisory board, honorary judge at the Lovie Awards, and Europe´s leading mind in Facebook companion apps. She recently launched an iOS application called Gabi, backed by a small international team of media celebrities. She spoke at at the App Promotion Summit in Berlin on the subject of 10 Lessons For App Marketers:  From On-Boarding To Successful Launch . Her talk included the following topics:  Before Launch – Setting Yourself Up For Success  Launch – Gaining Rapid Traction And Boosting Marketing  Post-Launch – Evaluating, Monitoring And Improving Your Position We’re now able to share this presentation with you in a number of formats including video, audio/ podcast and the full transcript. 10 Lessons For App Marketers:  From On-Boarding To Successful Launch

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YeahMobi launches $180k Mobile Affiliate Marketing Promotion

YeahMobi Comp

YeahMobi has announced a series of competitions to celebrate their recent success raising $15m in their first funding round. The contest also reciprocates the support they have received from their affiliates. The first competition, that runs from April 1st to May 31st, offers the following prizes: The affiliate whose revenue ranks first will win a $180,000 bonus The affiliate whose revenue ranks second will win a $100,000 bonus The affiliate whose revenue ranks third will win a $60,000 bonus Fourth place will receive a $20,000 bonus Fifth place will receive a $10,000 bonus Sixth to fifteenth place will receive an iPad Air, iPhone 5s, or Kindle Touch (affiliates choose the prize they prefer). The competition is open to existing affiliates as well as those that

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Vserv targets emerging markets with new RTB platform


Mobile ad exchange Vserv has launched a new mobile Real Time Bidding platform focused on “bridging the value gap” across emerging markets. Vserv is offering both a Demand Side Platform and Supply Side Platform, allowing advertisers to selectively target mobile users in markets such as India, the Middle East, Africa and Latin America, while developers in those territories are given access to global RTB demand. The Mumbai-based company adds that its solution is designed to be used with “minimal to no understanding” of programmatic buying and gives advertisers access to over 150,000 apps and mobile sites. In a statement Dippak Khurana CEO and co-founder of Vserv said: “We are further strengthening our product offering for high growth emerging markets. The RTB platform combined with our

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Mobile Convention Amsterdam 2014


The Mobile Convention Amsterdam (MCA) is the largest mobile conference and exhibition in northern Europe. The MCA features prominent speakers and executives and offers insights into the growing mobile landscape. The fifth edition of the conference is fast approaching, giving attendees an extensive update on the current state of mobile marketing. Some of the key speakers attending this year are: CocaCola’s Jose Antunes, Facebook’s Arno Lubrun, and LinkedIn’s Marcel Molenaar. Tickets for the convention, that takes place on the 22nd of May, can be ordered here and our exclusive promotional code MCA50SOKO can be applied for a discount of €50 euros. To find out more information on the Mobile Convention Amsterdam 2014 visit the official website here.

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What mobile downturn? Mobile ad revenue opportunity growing despite Facebook’s increasing share

eMarketer recently released an update to their respected mobile advertising market sizing data and revenue forecast. This has been widely reported with many sources noting the slow-down in overall ad growth and the increasing share going to Facebook. At the same time, some commentators are stating that the mobile market is becoming increasingly tough for new entrants and that mobile is somehow in decline outside of the big platforms. However, what has been less widely noticed is that eMarketer’s numbers imply that the overall addressable mobile advertising market available to “other” platforms i.e. NOT Facebook and Google, is still growing at an extremely healthy clip. This might help to explain why we are still seeing huge growth in the number of mobile advertising and app advertising networks

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