How to Get Your App Covered on Review Sites


One of the sources app users have to discover new apps are app review sites. Since the app ecosystem took off back in 2008 a number of app review sites have emerged, for the most part they specialize either on iOS, Android or both OS. Certain number of app review sites charge fee to review an app, others review app free of charge and make a profit by placing ads on their sites. The quality of reviews on those sites does vary a lot, some produce very poor written cookie-cutting reviews that bring zero value to app developers who get their apps covered on those. Others are of very high quality, those capture interest of hundreds or thousands app users and make their choice for what app

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Hero Of The Week: Max Shashkov, Operations Manager at Performance Revenues


Max Shashkov is the Operations Manager at Performance Revenues. Previously he worked as an Account Manager for The Box. Here we are celebrating our new weekly Hero Of The Week post, which will give you a better glimpse into the world of our beloved heroes. First one to brave the spotlight is our dear heroine Helly. What is your role? Operations Manager – I’m in charge of Integrating new Campaigns, Supporting tech issues and helping Helly with post backs What in your job do you enjoy most? The people in this Crazy Industry. What is the hardest part of your job? Answering long questions with short answers! What is your favourite pastime? I love my Longboard Where will we find you on the weekends? Walking around the

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Emad Malik, Business Development Manager of AppSuch, Talks ASO


Emad Malik is Business Development Manager of and has helped many App Developers get their apps noticed. With a strong business background and more than 3 years experience in the mobile app industry, he is the man to help you get clients’ apps ranked in the App Store. What is AppSuch and what do you offer? AppSuch offers App install services to worldwide clientele and has more than 5 years of experience in providing App Store Optimization, Android App Installs and Reviews and Ratings. AppSuch increases revenue generation of an android app by offering highest visibility and maximum downloads. Currently AppSuch is working with more than 4,500 Android and iOS App installs. AppSuch offers maximum number of Reviews and Ratings with every App install which makes it top app store service

Read More > acquires Corona Labs to provide developers with app monetisation tools

corona labs

Corona Labs, the mobile app development firm, has been acquired by cloud-based mobile rewards platform provider, for $2.3m. Corona Labs offers a SDK which helps developers build cross-platform apps, games and eBooks for iOS, Android, Kindle Fire and Nook. It has a community of 300,000+ developers worldwide and apps developed through Corona Labs have been downloaded 60m times over the last year. Corona Labs SDK builds apps faster Source: will be integrating its rewards platform into Corona’s SDK to allow mobile developers to utilise its monetisation tools. The deal follows’s recent acquisition of SuperRewards. Ted Hastings, CEO, Perk, confirms: “Over 300,000 mobile app developers have selected the Corona development platform, creating apps that have over 60 million downloads and generate over a billion sessions per

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Marketron signs deal with Sinclair Broadcasting Group to deliver location-based mobile advertising


Marketron, the mobile ad solutions provider, has signed a deal with Sinclair Broadcast Group to provide its location-based mobile ad technology. Marketron has previously worked with Sinclair across 60 of its stations. Marketron’s mobile solution lets marketers target audiences by location which is of particular value to broadcasters whose ad clients are mostly local advertisers. Marketron brings location-based mobile advertising to SBG Source: Martin Kristiseter, VP of mobile solutions, Marketron, says: “Our goal is to provide a timely technology solution that takes advantage of industry momentum and delivers a real service to broadcasters by creating new revenue streams.” Sinclair is one of the US’s largest broadcasters with 172 stations across 18 markets. The company confirmed that all its stations would be using Marketron by the end of 2015.

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Win the Holiday Shopping Season With Mobile Marketing


Black Friday is gone and Cyber Monday is here, which means the hottest season for retailers and shoppers. Almost a third of some retailer’s profits are earned during November and December, according to Reuters. While stores and brands are preparing for profit flows, customers are getting bombarded with discount messages, special deal emails, and tons of intrusive holiday-themed ads. For them holiday shopping is just as stressful as it is for retailers. Mobile marketing agency ComboApp tells how brands can take advantage of mobile and make customer’s lives a little easier. How mobile apps enhance holiday shopping Adobe Digital Index 2015 Holiday Shopping Predictions show that 2015 Cyber Monday online sales will reach a record $3 billion, while 11% of online shopping will happen on

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Vungle launches in-app video ad capabilities for Windows 10


Vungle, the in-app video advertising platform, recently announced the launch of its SDK for Windows 10. This makes it the first monetisation and user acquisition platform via in-app video ads to offer Windows 10 support, in addition to iOS and Android. Vungle launches Windows 10 support Source: Game developers usually see only 5% of users making in-app purchases. In-app video advertising helps monetise the remaining 95%. With in-app advertising to reach $30bn next year, the category continues to grow as more consumers worldwide adopt apps on both mobile as well as non-mobile devices. Zain Jaffer, CEO, Vungle, says: “With consumers spending nearly 90% of their on-device time inside applications, it’s clear there’s a massive opportunity for in-app video advertising done right. Vungle makes it easy

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Mobvista’s Philex Chen, Regional Director EMEA at the App Promotion Summit Berlin


Philex Chen is a Regional Director at Mobvista, the industry-leading mobile advertising platform and overseas mobile game publisher. He is responsible for Mobvista’s presence in the EMEA market. Formerly, Philex was the Wireless Director for Huawei Technologies in the Czech Republic. Huawei is the No. 1 wireless network solution provider in the Czech market. In this role, he designed innovative 4G LTE solutions for nationwide coverage. Philex has 5 years working experience in Europe. Want to know how to promote your apps in 6 months and get 100 million installs? How to use technology for user targeting and optimization? How to build diversified traffic portfolio to reach the audience worldwide? Learn from Mobvista’s experience with Philex Chen, our Regional Director EMEA at the App Promotion

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44% of holiday shoppers planning to use mobile devices to shop this season


According to the latest research from Rubicon Project, six in 10 Americans plan to shop during the Thanksgiving holidays. Based on the answers from 1,000 consumers aged 18+, Rubicon found that consumers prefer to shop from the comfort of their home or office these days, with Americans set to spend an average $1,051 over the holidays. At least 3 in 4 shoppers plan to shop online. mCommerce is on the rise this year, with almost half of shoppers in the US, UK and Canada shopping via their tablets or smartphones. However, only in the UK does online shopping (77%) outscore in-store purchases (76%) in 2015. Many shoppers are using mobile devices this holiday season Source: Joe Prusz, Head of Mobile, Rubicon Project, says: “The biggest consumer trend we

Read More > acquires SuperRewards to expand mobile rewards platform


  Cloud-based mobile rewards platform provider,, recently announced the takeover of SuperRewards, the alternative payments and rewards solution and performance advertising platform provider. SuperRewards helps developers to engage new audiences and drive monetisation. takes over SuperRewards Source: SuperRewards, founded in 2007, delivers targeted ad offers and direct payment methods through its Offer Wall. When a user completes an offer s/he earns virtual currency. Offers include such actions as filling out surveys, watching video and subscribing to online services. Developer performance metrics range 10-100 times higher than other ads. As part of the deal, SuperRewards Co-Founders Jeff Magnusson and Lyal Avery join Jeff Magnusson, Co-CEO of SuperRewards, says: “Since 2011, Lyal and I have worked together focusing on driving growth and revenue for social and mobile game

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