The Mobile Remnant Traffic Solution

Mobidea is a Programmatic Affiliate network for Media Buyers and Webmasters. Don’t waste money testing campaigns, advertise only top campaigns that were carefully benchmarked with millions of visits daily! If you have no time to be on top of every offer let our Smart Link auto-optimize your traffic. We all know that in the mobile world all networks present themselves as being able to monetize 100% of the traffic they receive and as being top players in the market. Many promise to deliver only the best possible offers, some are even super mega exclusive, ensure high quality users, and that no user goes to waste and never, but never, do they display the dreadful “error/blank page”. The 100% monetization myth Any down to earth and

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Democratising Global User Acquisition


Finn is a seasoned Internet executive with extensive business network and experience leading companies through high growth. Finn joined AppThis from Trueffect, where he continues to act as Chairman of the Advisory Board. Prior to Trueffect, he was COO at Datalogix and VP for Global Broadband at Yahoo. Finn Faldi, Chief Revenue Officer. Introduction Mobile has changed everything. The ubiquitous device that we carry around with us has fundamentally changed the way we interact with each other and our environment. Thanks to increasing speed of connectivity to the internet, our lives are becoming more and more immersed in the medium. Mass customisations of our devices are possible thanks to the astonishing choice of apps. Currently there are nearly 2 MIL apps available on the Google Play

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4Info partners with Kantar Shopcom to target mobile audiences based on buying habits


Mobile ad platform, 4INFO, has partnered with shopper targeting and analytics provider, Kantar Showroom, in an effort to target consumers based on their shopping habits. Kantar can now match its aggregated retailer sales data with device data from 4INFO. 4INFO partners with Kantar Shopcom Source: The partnership allows marketers to precisely target their audiences using past purchase data, instead of just using location history which is less accurate. Campaigns are measured for their incremental in-store sales value. Katie Casavant, CEO, Kantar Shopcom, says: “The combination of 4INFO’s unprecedented mobile advertising platform and Kantar Shopcom’s massive retail product purchase data enables brands and advertisers to target differentiated audience segments and drive incremental sales results. Our exciting partnership supports national campaigns and hyper-local marketing investments, which is increasingly essential

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Google to launch Accelerated Mobile Pages “soon”


In October this year, Google announced its Accelerated Mobile Pages (AMP) project to help publishers create mobile content that loads instantly. As media consumption shifts to mobile, Google has been hard at work to improve the user experience of the mobile web. AMP is one such initiative, making content fast and flexible for both publishers and mobile marketers. Now, Google has followed up, saying that AMP would launch in early 2016. Google to launch AMP next year Source: The company said that many publishers had expressed interest in AMP since its preview launch, including BBC, Sankei, New York Times, News Corp, Washington Post, among others. Publishers such as NZN Group Brazil, CBS Interactive, AOL and many more have committed their support. In a blog post, Google

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SYNC launches TV-to-mobile advertising solution


SYNC, part of TV software firm Visiware, recently announced the launch of Sync2Ad, a mobile ad solution with serves TV ads to mobile devices. When a TV spot runs, Sync2Ad launches a synchronised ‘rebound’ ad to consumer mobile devices who are multi-screening. Sync2Ad is a TV-to-mobile ad solution Source: Sync2Ad initially rolled out in France with media buying agencies including Havas, GroupM and OMD for brands Air France, Canal+, Brother and Renault, among others and mobile publisher partnerships including Lagardère Group, Marie-Claire Group and Mondadori. Sync2Ad will launch in the US in early 2016. Sync2Ad helps marketers and publishers capitalise on the time that audiences are spending on mobile when watching TV. According to comScore, 36.1% UK smartphone owners used their phone while watching TV. 22% conducted researches

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Avazu mDSP is Giving Away 50 Facebook Ad Accounts


    Ever since Mark Zuckerberg put his 2-week-codes online, a war started in the global online market. Now we need to thank him for redefining the social network. Facebook has premium traffic, cutting-edge tech, profitable revenues and excellent tools; marketers want them all. Avazu mDSP gives all marketers and advertisers a chance to earn dollars and build brands in Facebook, directly. This time, we combined our marketing strategy and operations to help grow your business in the Facebook marketplace. This week, Avazu Mobile DSP launches the ‘Facebook Ads Campaign’ unit. The integration of Avazu mDSP and Facebook Audience Network allows all mDSP users to run Facebook ads campaigns directly. Those ads may appear in Facebook News feeds or in Audience Network-extending mobile apps beyond Facebook. Facebook

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Mobile advertising: should advertisers be concerned about iOS 9 ad blockers?

addict mobile

Claire is Addict Mobile Marketing Manager, the first 100% profit-oriented mobile media agency. With over 5 years experience, Addict Mobile provides mobile campaign management across the world: strategy, materials creation and localization, campaign optimization (pre-targeting, A / B testing, post-targeting) and real-time dashboard. Thanks to our technology, we are able to buy from more than 250 acquisition sources and ensure positive ROI. We currently manage $1+ million marketing budget monthly for international brands and top grossing applications.   The latest update of Apple mobile operating system accepts applications that block advertising content on mobile. Indeed, iOS 9 lets you install extensions to block cookies, images, resources, pop-ups and other content in a fast and efficient way. Should advertisers be concerned about this update? Why Apple decided to take a stand

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O2 joins UK carriers ready to hand over ad control to consumers


UK mobile carrier, O2, has announced it is testing ad blocking software at network level. The news follows the likes of telecoms company EE, which recently vowed to offer its consumers greater control over the ads they see on their mobile devices. O2 testing ad blockers Source: Robert Franks, Managing Director of Digital Commerce, Telefonica (which owns O2), says: “We are absolutely looking at [network-level ad blocking] technology. We are looking at these technologies to see if they can help our customers with some of the bad practices and disruptive experiences that are happening. It is not in an advertisers’ interest to spam customers or do things to create a terrible experience. If the way to raise the bar is to look at these [ad blocking] technologies, whether through a mobile network, or

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Axel Springer sues yet another ad block maker


German digital publisher Axel Springer has been active in its war against ad blockers. Following the ban of readers using ad blockers from accessing its Bild site, the company has taken iOS ad block maker Blockr to court. According to Blockr’s lawyers, the publisher seeks to prohibit Blockr from “offering, advertising, maintaining and managing” ad blocking software that can be used to block the pages of Axel Springer-owned news site Die Welt. Blockr ad blocking software for iOS devices Source: During a hearing on 19. November, Blockr’s law firm argued that its software was both legal and optional. The court backed these views and suggested Axel Springer use alternate ways to fight ad blockers, such as halting access, which it has employed before. The final ruling has been scheduled

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Google Search, A New Opportunity For Mobile Advertisers


Hélène Calligaro-Damour is Addict Mobile VP of Ad operations, the first 100% profit-oriented mobile media agency. With over 5 years of experience, Addict Mobile provides mobile campaigns management on a global scale: strategy, materials creation and translation, and campaign optimization (pre-targeting, A / B testing, post-targeting). Thanks to our technology, we are able to buy from more than 250 acquisition sources and guarantee a positive ROI. We currently manage $1 million marketing budget monthly for international brands and top grossing applications. Mobile users can discover an application through 4 different ways: thanks to word of mouth, an advertisement, a search by category (rankings) and a search by keyword. Depending on the application, keyword search may drive between 20-50% of total downloads. In fact, search is one of

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