Lena Liu is Director of Affiliate Management at Yeahmobi - a leading mobile performance marketing platform – and shares some of their tips for successful mobile affiliate marketing YeahMobi’s Affiliate bonus competition has come to a close, and our affiliates did a great job. More than 100 affiliates hit their bonuses. We want to congratulate everyone on your achievements and applaud you for your hard work. We’ve seen a lot of trends pushing affiliate marketing to new heights. YeahMobi is NDP Media’s flagship brand and is currently the world’s largest user acquisition platform. We have a broad network of affiliates and provide excellent offers and helpful support to help businesses reach their goals. We’ve analyzed some of the trends in mobile affiliate marketing and have 5 tips
Erez Gross, is the SVP of Display and Mobile at Matomy Media Group and spoke with us about his views on the mobile advertising market and where it’s heading as well as some insights into how Matomy is positioning itself in terms of some of these trends. What are some of the new products and services you’ve been working on at Matomy? It’s an exciting time at Matomy. Following our IPO in July on the London Stock Exchange, we have increased our capital investment and are making major investments across the company, with a particular focus on enhancing our mobile capabilities. In terms of mobile, we have been focusing on building out our independent RTB abilities and creating an internal technology that will allow us to
Mobile ad network KissMyAds has renewed its partnership with HasOffers and has announced deeper integration with HasOffers’ attribution analytics platform. KissMyAds’ publishers will now have access to better targeting features and more mobile inventory. The performance network also says clients will be provided with “advanced training” so they get the most out of the new features. Marc Ahr, CEO of KissMyAds, said: “I’m excited to continue the successful partnership we established in 2011. We partnered with HasOffers by TUNE because they are the leading provider of mobile and attribution analytical technology in the market, and it is important for us to constantly deliver optimum service levels to our customers.” HasOffers GM Cameron Steward added: “We have been working with the KissMyAds team since they started
It’s no secret that user acquisition costs are continuing to rise, making it ever more difficult for the thousands of smaller, indie, developers out there to get their app noticed and downloaded. Enter London-based Tapdaq, which just recently closed a $1.4m funding round. Tapdaq is a marketing platform that’s hoping to alleviate the above problem by building a community of indie developers who use virtual currency to trade ad inventory between each other. Unlike similar cross-promo platforms such as Chartboost and Appflood, Tapdaq eventually plans to work on a freemium model by giving developers the option to buy virtual currency with real cash, as well as earning currency by generating installs for other devs (at the moment the option to buy currency has not rolled-out).
Ron Brightman has been doing performance marketing for over a decade, in senior roles at various companies. During the last 3 and a half years, Ron has been the CEO of Performance Revenues – a mobile performance marketing network. Today the company works with several of the world’s top mobile advertisers, in various verticals, delivering high volumes of quality users worldwide. The objective of this article is to help you, as an app developer or advertiser, to discover fraud in your performance based mobile campaigns. Fraud is a common phenomenon when buying mobile app users, so developers and advertisers must be aware of its existence and the methods to detect and deal with it. There are two approaches to detect fraud, a very short one and a pretty long
Backed by WannaBiz business-incubator, Advertising platform Clickganic has raised $300k from the mobile advertising company Clickky and business-angel Eugene Medvednikov. Clickganic helps publishers to increase their revenues, serving 1.5m ad impressions per day. It was founded by Sviatoslav Kliuchev and Eugene Kukharchuk in February 2014. Headquartered in London, Clickky is a mobile app marketing platform that focuses on user acquisition and traffic monetization – it was founded in 2010. The CEO of Clickky, Vadim Rogovskiy, had this to say on the development: “I’ve liked the Clickganic team since we accepted them for the WannaBiz program, where I’m also a board member and co-founder. They are very ambitious and with our help they’ll definitely achieve their long term goals. The value of this deal for Clickky is aiding the development of Clickganic’s
Alberto Cenalmor is the CEO of Mobusi, a performance based mobile advertising network based in Madrid and operating in Latin America and other international markets. We caught up with him to discuss the mobile advertising market, app advertising business models and the the future of mobile media buying. What services does Mobusi offer and how are you positioned in the market? Mobusi is a performance marketing agency/network. For advertisers we allow them to reach their goals on a performance basis (be it CPI, CPA or similar) and for publishers we are able to monetize 100% of their worldwide traffic at great eCPMs thanks to our huge amount of offers and our optimization capabilities. What areas are driving the biggest growth in your business right now?
Mobile analytics firm adjust has raised $7.6 million in series C funding and says it plans to spend the money by executing a rapid expansion into the US, Japanese and Chinese markets. The Berlin-based company said 40% of its total revenue currently comes from Asia and the US and the establishment of regional offices in these territories will help it “springboard” off its existing market share. Adjust has also announced it’s poached Shawn Bonham from app marketing firm Upsight to head-up the expansion into Asia. The two companies recently announced a partnership, which will let users combine adjust’s attribution analytics with Upsight’s enterprise-level analytics to optimise marketing efforts. Discussing the investment, Adjust founder Christian Henschel said: “An investor partnership is all about carefully choosing the
Developers using Nexage’s mobile ad marketplace have seen revenue grow by 165% during 2014, double the current market growth of mobile ads, according to Nexage’s latest Mobile Insights Report. The Boston-based company claims the revenue growth was driven by a variety of factors. More developers are supporting location-based ad campaigns, which are seeing much higher competition in terms of ad bids. Brands are also beginning to spend on mobile as the space matures and more “well-lit brand safe” inventory appears. Nexage shows off its developer’s revenue growth Nexage adds that rich media, video and native formats are also pushing revenues forward, with eCPMs jumping 55% during the year. In its report, Nexage’s said: Rich media, video, interstitial and native formats have been attracting a lot
Peer-to-peer mobile ad network, Tapdaq, has secured $1.4 million in funding and added former Admob EMEA head Russel Buckley as its new chairman. The London-based company is attempting to spearhead the problem of ever rising CPIs, which is pushing smaller indie devs out of the game. It’s solution is to offer a p2p community-driven method of delivering users, where developers use a virtual currency called “daq” to trade traffic. It’s no surprise Tapdaq has begun to get traction. Other network such as Appflood and Chartboost offer cross exchange platforms, which also let developers trade users for free (we actually quizzed Chartboost CEO Marie Alegre about rising CPIs in our recent Q&A), but Tapdaq is making a concerted effort to target indie devs, asking them to