Mobpartner are running a promotion during the month of May offering prizes for mobile app developers, publishers and media buyers and marketers. They are working with their best converting campaign for the Italian mobile market on the network and offering the top publishers prizes including an iPhone 5. We caught up with the Eloisa Dubert, Account Manager at the Mighty Mobpartner to get some tips on how to succeed with this mobile affiliate campaign. You can join the challenge when you register with mobpartner.
Q. Why is Tekka’s campaign converting so well for mobile affiliates?
The success of Tekka’s campaign is mainly based on a wide range of offers, Tekka’s offers are well adapted to all kind of users, from kids to adults; including: games, music, dating and other types of mobile content. The creatives material are being constantly refreshed, which obviously contributes to a higher CR. Thanks to all these elements, Tekka is currently our best converting campaign in Italy, with a conversion rate up to 2.70% and an EPC up to $0.30.
Q. What types of affiliate are doing well in the competition?
Approximately 70% of total affiliates is represented by media buyers specialized in the Italian market, which is reflected in the top 5 publishers.
Q. What types of traffic sources are converting well?
At the moment, the best traffic sources for Tekka’s promotion are in app displays, social, dating and community websites, among others.
Q. What types of targeting (operators, handsets) are performing?
The top converting operators are H3G and Vodafone while the top converting OS are iPhone and Symbian.
Thanks Eloisa! Don’t forget you’ve got until the end of May to enter the competition. Just register for mobpartner to start monetizing your mobile app or mobile web traffic or promote offers.
Mobile advertising has moved well beyond the simple banners of a few years ago. A number of fast growing mobile ad platforms have been rapidly innovating and evolving mobile advertising formats that are truly ‘native’ to mobile. Leadbolt is one of the companies that is doing that very effectively. New mobile ad formats are designed to fit in better with user behaviour and provide better opportunities for developers to monetise and for advertisers to generate conversions and engagement.
Aiming to customise mobile ads to match customer lifecycles, including how long users have been using an app, the formats have drawn quite a bit of praise from developers and the press alike. TechCrunch featured a piece on the Leadbolt recently and had this to say:
“There are other companies experimenting with different ad formats, but with Leadbolt, it’s not about any one type of ad. Instead, the company delivers a mix of ads that are specifically targeted based on how long someone has been using the app.”
With ten options to choose from, LeadBolt’s new ad formats offer plenty of freedom and creativity for ad placement. We have secured a great deal from Leadbolt if you want to give some new mobile advertising formats a try $100 free credit when you sign up using the voucher code MOBYAFF
Welcome to another mobyaffiliates app marketing guide. Today we’re going to take a thorough look at cross app promotion networks, covering cost per install (CPI), incentivised networks and cross exchanges. Over the last few months, cross promotion networks such as Chartboost, AppFlood and TapJoy have been making some big waves. Earlier in the year Chartboost secured $19 million in new funding and announced it now reaches 300 million monthly active devices. We’ve also seen TapJoy moving into non-gaming genres and bolster its consulting efforts with developers, while Papaya’s AppFlood platform, which is already driving around 4,000 to 7,000 installs per app per day, is tapping into the potentially lucrative Chinese market.
A picture is starting to emerge of the app promotion space and it looks highly likely to be dominated by cross exchanges and CPI. Developers are gagging for more affordable and less risky avenues to gain users. The more traditional networks operating on CPC and CPM may find themselves playing a serious game of catch-up. But we’re getting ahead of ourselves. What exactly are cross promotion networks? How do they work? What are the drawbacks? In this guide we’ll attempt to answer these questions and more. We’ve also got interviews with all the major platforms, as well as a handy directory of cross promo networks for you to check out.
1. What are cross promotion networks?
2. Key stats
3. The benefits of using cross promotion networks
4. What’s the catch?
5. Cross promotion networks: Ask the experts Q&A
6. Directory of cross promotion networks
Our friends over at the no.1 mobile games advertising network AppLift have a new guide out giving details of how to market your free-to-play mobile game. The AppLift crew are part of Hitfox which is probably the single biggest concentration of mobile games marketing talent and expertise in Europe, if not the World! If you want to learn how to market mobile games then there’s no-one better to teach you.
The guide covers the following key elements:
- Appstore Optimization for Games
- Buying installs and clicks using paid traffic sources
- Launch marketing planning
- Long-term marketing
- Analytics and tracking
You can grab the guide here http://content.applift.com/5-steps-to-successfully-market-your-mobile-game/
Are you involved in mobile advertising? Would you like to win $500 of Apple Vouchers just for completing a short survey? Our friends at Appflood are running a survey to find out more about the mobile advertising market and are offering $500 of Apple Vouchers if you take part. That’s enough to buy yourself a nice new iPad or iPad mini and there’s a great chance of winning as this is a B2B survey not a consumer one with 10000s of entries. You’ll also be helping to increase understanding of the mobile advertising market and your needs within it. Closing date is May 15th so get started now to be in with a chance.
The survey is only 7-18 questions long depending on your answers and will only take a few moments to complete:
MobPartner have a brand new promotion out for their affiliates this month, which offers some great prizes and is well worth getting involved in if you’re a publisher or mobile media buyer. In partnership with Tekka, the best Italian converting campaign currently available on the network, MobPartner will give the top 3 publishers who are able to generate more than 100 subscriptions to the campaign a selection of iPad related goodies and are offering the iPhone 5 as top prize.
MobPartner explain a little more about the Ultimate Challenge: “The Winners are going to be declared at the end of Promotional period and the prizes are going to go to the TOP 3 publishers on the Tekka Campaign who will have generated the biggest volume of validated subscriptions”. The Challenge is open on all actions on the Tekka campaign:
- Musiklub: CR up to 2.98%
- Meet’n’Fun: CR up to 2.98%
- KlubGame: CR up to 2.58%
- Joliess: CR up to 1.27
Here are some targeting tips to guide entrants in the promotion of the Tekka campaign:
-Top converting operator: H3G
-Top converting OS: Android and Windows Phone”
Open to all current affiliates and new ones who join during the month (new affiliates need to sign up here first to enter the challenge: http://www.mobpartner.com/en/publisher/registration), the challenge runs from 1st to 30th May.
Head on over to MobPartner today to join the challenge!
We’re delighted to be co-producing an exciting new event in London on July 11th all about Mobile App Marketing - The App Promotion Summit. We think the topic of mobile app promotion needs a dedicated event to debate the key issues given that it’s the single most important challenge facing mobile app developers and marketers. Typically mobile app marketing gets a short slot within the agenda of a larger, more general mobile conference which just doesn’t do the topic justice. Our Manifesto is set out below. You can check out more details over at http://apppromotionsummit.com and stay in the loop via twitter @apppromotion. We’re interested in hearing from potential speakers and sponsors so get in touch.
If you want to attend you can register here – we have a limited number of early bird tickets available.
There are now 780k active apps in the Apple Appstore and at least 620k in Google Play. So getting noticed is harder than ever and distribution is the biggest challenge facing the mobile app industry:
“Distribution is much harder on mobile than web … You need to master the ‘download app, use app, keep using app, put it on your home screen’ flow and that is a hard one to master” Fred Wilson, Union Square Ventures
“Why we’re pivoting from mobile first to web first…. At best, we retain 5% of users through the entire onboarding process I believe this is the primary reason that mobile is failing”Vibhu Norby, Origami Labs
For those that succeed the rewards are enormous as a growing mobile user base results in higher appstore placements and virtuous circle of user acquisition. However, breaking through requires mastering one or more of a range of channels including:
- Mobile Advertising and Media Buying
- Appstore Optimization (ASO)
- Cross Promotion and Exchanges
- App Reviews, Press and PR
- App Discovery Services
Established online marketing strategies such as SEO are no longer relevant in the mobile app ecosystem and channels such as paid advertising also require working with completely new traffic sources and approaches. As a result, a new generation of mobile-native marketing platforms has emerged to deliver solutions for app distribution and discovery. The App Promotion Summit brings together developers, media companies, app studios and brands with the mobile ad networks, cross promotion exchanges, platforms and agencies that can help them succeed in mobile app marketing.
Issues to address
- Appstore SEO – How to do Appstore Optimization
- Beyond the Appstore – App Discovery Services and Cross Promotion
- Mobile Advertising – how to bring down your CPI and deliver high quality users
- Analytics – tracking and managing your metrics
- Engagement – turning downloads into MAUs and DAUs
Together we can solve the mobile app distribution problem and grow the mobile app industry.
The App Promotion Summit – Manifesto by mobyaffiliates
We’ll be releasing more details about this event soon.
We’ve just release a couple of new free mobile app marketing guides, sponsored by our friends at the Appflood – the commission-free cross promotion network. You can find full details for them over in our mobile market guides section.
Mobile App Promotion Guide 2013
This is an update to our incredibly popular Mobile App Promotion Market Guide covering all the key players across Appstore Optimization (ASO), App Discovery Apps, Mobile App Marketing Agencies, App Analytics and App Reviews. Use it to find new suppliers, increase your app downloads and grow your userbase.
Download the Mobile App Promotion Guide from Dropbox
The App Discovery Apps Report
This is a report into the App Discovery Apps sector including the likes of Magic Solver, App Gratis and Freemyapps. It covers all the major players and discusses how app developers can use this channel as an app marketing strategy.
Download the App Discovery Apps Report from Dropbox
App Discovery Apps Report
We’re delighted to be able to offer a great new promotion in our mobile advertising directory. Leadbolt are one of the new breed of mobile ad companies delivering the innovation that the likes of admob used to back in the day. Techcrunch recently profiled them as one of the mobile ad networks to watch. They offer a range of formats including app walls, In-App Alerts, cost per install and more. We have an offer available with them now which offers a massive 20% bonus on all ad spend with them. This means up to $100 in free mobile clicks, installs and conversions.
Just register now on Leadbolt and add the code MOBYAFF after you deposit funds
This means up to $100 in free mobile clicks, installs and conversions and can make all the difference between profitability and ROI on mobile ad campaigns. This offer is available for a limited time so get it now while stocks last
Below is a presentation given at Google Campus during the London Social Developer Forum sponsored by Central Working. It’s all about how Mobile Social Games have lessons for other types of businesses. The slidedeck was meant to be talked at but you can get the gist of it from the slides. Thanks to all at the Social Developer Forum for hosting.
Here’s a link to the file on Dropbox -15 Things We Can Learn from Mobile Social Games.