Adjust Product Manager Simon Kendall on Apps and Business Intelligence

Simon Kendall, Product Manager at Adjust was interviewed by Chris Reynolds at App Promotion Summit London 2014. We are now able to share the video and audio of the interview as well as a transcript. Thanks to Simon for the interesting interview. Adjust, Product Manager Simon Kendall on Apps and Business Intelligence, Video: Adjust, Product Manager Simon Kendall on Apps and Business Intelligence, Audio: Adjust, Product Manager Simon Kendall on Apps and Business Intelligence, Transcript: We’re here at the App Promotion Summit 2014, and we’re talking to Simon Kendall, Product Manager at Adjust. Simon, nice to see you. Pleasure. First thing, can you tell us a little bit about Adjust and what the company does? Adjust is a business intelligence platform for mobile apps. We see ourselves as sort of the intersection between campaign tracking and

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Mobusi new business director Mercedes Salguero on the mobile ad market

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Mercedes Salguero joins Mobusi as its new Business Director where her role will be to develop new business units as well as finding additional opportunities for Mobusi’s current units. Mercedes is a well-known presence in the International performance sector and brings with her a lot of experience in the online, mobile and performance sectors. Mercedes started her career as a Marketing Assistant at Haboo. More recently she worked as Account Manager, Sales Director and Head of Publishing and Head of Operations at Spiroox. She has a bachelor degree in Advertising and Public Relations by the Complutense University of Madrid and has recently finished a Postgraduate in Leadership and Business Management at EAE Business School. We caught up with Mercedes to talk to her about Mobusi’s future plans, what she

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Win a free app distribution campaign with Matomy

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Performance marketing company Matomy is offering some lucky individuals the chance to win a mobile distribution campaign worth $2,500. Mobile apps are on track to create $40 billion in revenue in 2015, but with the sheer number of homogeneous apps clogging up the stores, it can be very difficult to get noticed. That’s where Matomy comes in. App publishers and developers will need to be one of the first 20 people to generate over $5,000 in revenue between July-December 2014 in order to be eligible for the grand distribution prize. To get involved, simply sign up here and get monetising those apps. For more information on Matomy, visit their site here, or the Matomy profile on our directory.

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Apple opens up audience retargeting on iAd, but is it too little too late?

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Apple has decided to pay a bit more attention to its flagging iAd network with the announcement of audience re-targeting and app deeplinking features. Mobile app advertisers using iAd can now track users across iOS 8 apps and websites, in order to fire more targeted messages in the battle for re-engagement. Following years of cookie-less misery, re-targeting is fast becoming a standard feature of mobile ad networks and was a key theme during the recent App Promotion Summit in London. Apple is no doubt hoping some of that hype will rub off on iAd, which has been underperforming- to put it mildly – since it launched back in 2010. Back then, Steve Jobs predicted iAd would capture 48% of the mobile ad market. Fast forward

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Adknowledge Director of Marketing EMEA Simon Baptist talks App Promotion [VIDEO]

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Simon Baptist, Director of Marketing EMEA at Adknowledge was interviewed by Chris Reynolds at App Promotion Summit London 2014. We are now able to share the video and audio of the interview as well as a transcript. Thanks to Simon for the interesting interview. Adknowledge Director of Marketing (EMEA) Simon Baptist on App Promotion, Video: Adknowledge Director of Marketing (EMEA) Simon Baptist on App Promotion, Audio: Adknowledge Director of Marketing (EMEA) Simon Baptist on App Promotion, Transcript: We’re here at the App Promotion Summit 2014 and we’re talking to Simon Baptist Director of Marketing at Adknowledge. Simon, nice to see you. Nice to see you. Firstly, can you give us a little overview of Adknowledge and the services that you offer. Sure. Adknowledge is a U.S. ad tech company that I’m part

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Adjust bolsters its presence in the UK

Adjust

Mobile app tracking and analytics company Adjust has made a real push to increase its presence in the UK. With a Series C funding round of $7.6 million USD just secured, the company has now recruited London’s ad industry rising star Stephanie Pilon to help bolster its UK division. Stephanie has four years experience in the UK mobile industry and was previously a Developer Relations Manager for LoopMe Media, who specialise in social ad discovery on mobile devices. According to Stephanie the mobile market in the UK represents a great area of growth for adjust: “Mobile experts in the UK have worked hard to ensure that brands are mobile first and rightly so as retail sales made via mobile are predicted to grow in the UK by 62%

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Get a 20% Mobile Advertising Bonus with Instal

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Just few days ago Instal officially launched a new special promotion for new publishers that join Instal by December 31st, 2014. The network will reward these new users with a 20% performance bonus on their revenues. Thanks to its proprietary platform and a team of expert traffic managers, Instal provides an easy and safe way to monetize mobile traffic whether you are an app developer, a mobile site owner, or a media buyer. The main strength of Instal is the variety of its media, as well as the advanced set of optimization tools. All publishers can choose between several ad formats: banners, interstitial ads, offerwall, pop-up and rich media that allow them to optimize their conversions, and guarantee a non intrusive experience for their customers. The

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ClicksMob CEO Chen Levanon Talks Mobile Performance Advertising

ClicksMob

Chen Levanon is the CEO of ClicksMob a mobile performance advertising network that’s been making waves with very rapid growth over the past two years and has developed a growing reputation for the quality and scope of its technology platform. Chen is an MBA graduate and previously worked in investment banking as well as finding time to compete as a champion hurdler. We caught up with her recently to hear more about the Clicksmob story and get her views on the wider mobile advertising market. Can you tell us a bit about ClicksMob and how you’re positioned in the mobile advertising market? ClicksMob is a performance platform dedicated to better mobile advertising. There are zero barriers to entry for performance networks today, yet we decided

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Appsfire launches Chirashi carousel ad unit and new mediation platform

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Appsfire has taken another step in its transformation into a full-featured ad platform with the roll-out of another native ad format and a new ad mediation feature in its latest SDK. The Chirashi unit is a modification of Appsfire’s Sashimi in-content feed units, allowing users to swipe-through a series of ads. As Facebook has shown, the carousel app install unit is popular with users who – perhaps surprisingly – are more than willing to browse thier way through app ads. The Chirashi format is also customisable, allowing publishers to tweak the transition animations, or even build something entirely new around its open code. Appsfire’s Chirashi format in action In a blog post, Appsfire’s product manager Axel Le Pennec said: Thanks to our Sashimi ads, our modular in-stream

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London Mobile Founder Adrienne Gauldie on Mobile Real-Time Bidding

adrienne Gauldie

Adrienne Gauldie, Founder of London Mobile was interviewed by George Osborne at App Promotion Summit London 2014. We are now able to share the video and audio of the interview as well as a transcript. Thanks to Adrienne for the interesting interview and you can catch her full talk on mobile real time bidding here on our sister site Business of Apps. London Mobile Founder Adrienne Gauldie on Mobile Real-Time Bidding, Video: London Mobile Founder Adrienne Gauldie on Real-Time Bidding, Audio: London Mobile Founder Adrienne Gauldie on Mobile Real-Time Bidding, Transcript: Welcome to the App Promotion Summit. I’m George Osborn and I’m interviewing Adrienne Gauldie from London Mobile right now. Hi, Adrienne. Thanks very much for joining us. Hi, George. Could you tell us a little bit about what London Mobile is

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