Meet Matomy At

Matomy is going to New York for and they want to meet you. App marketers can learn how Matomy’s predictive marketing and cross-channel solutions can help them turn more users into loyal customers. New York 2016 Schedule a one-on-one meeting with Matomy’s expert team to discuss creating a killer cross-channel advertising strategy for your business! You can visit Matomy’s site for more information here.

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Kimia. Payments. On time. Every time.

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Kimia has grown in volume and traffic quality at a considerable speed this past years, our partners are generating more revenue on a daily bases. We know that, for our affiliates, especially media buyers, “cash flow” is essential at this point. Therefore, we have revised our conditions and have launched a weekly payment plan*. Kimia’s offer to media buyers Kimia, like most mobile ad networks, had a payment policy on a monthly basis. This is due to a balance between getting paid on time by advertisers and assuming certain risk by paying publishers in advance. Kimia weekly payments As always, our partners will have at their disposal various payment methods such as: Bank wire Paypal Paxum At Kimia we are celebrating our 10 year anniversary

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Mobile marketing firm Skrilo receives $1.5m in angel investment to bolster mobile rewards programme


Skrilo, the mobile marketing company based in Gurgaon, India, has raised $1.5m from angel investors including ex-Google employee and CEO/Co-Founder of LivSpace Anuj Srivastava, and Arvind Tiku of AT Capital Group, among others. Skrilo raises $1.5m from angel investors Source: Skrilo plans to use the funds to market its rewards programme to consumers and establish the company’s product range. The company has big plans to go global within the next two years. It was founded in 2015 by Manish Sinha, Co-Manager at Amoeba Capital in Singapore, and Gaurav Singh, a software programmer with 12 years of experience under his belt. Skrilo provides rewarded mobile advertising campaigns for marketers to connect more easily with consumers and offer a less intrusive and more engaging way to market

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China may or may not ban ad blockers?


China seems to have updated its Internet Advertising Interim Rules, Article 16 to ban ad blockers in the country. The updated version of the article reads: “Term 16. Internet ad activities shall not have the following acts: (1) To provide or utilize any application, hardware or so on to block, filter, cover or skip another’s legitimate ad; (2) To utilize a network gateway, device or application to damage the data transmission of legitimate ads or to tamper and block the legitimate ads of others.” The news was followed by a blog post from adblock software maker Adblock Plus, criticising the move. However, language in the article seems vague and could point to fraudulent ad traffic and malware instead. China to ban ad blockers? Source: Josh Ong, Director

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AdVoice rolls out audio advertising for Nigerian mobile network operators


AdVoice, the Nigerian-based mobile advertising provider, is rolling out an audio ad channel for operators in the country. The company provides real-time audience targeting for mobile advertisers, but also audio advertising solutions for mobile carriers. AdVoice mobile ad solutions Source: AdVoice’s MNO Ad Network has been built specifically for mobile network operators to get a share of the mobile ad market pie. The Audio Ads allow operators to monetise incoming calls. It essentially lets carrier clients replace the ring tone on the caller’s side with an audio ad, a market that generates a potential 12 billion ad impressions a day. However, mobile phone users still need to opt-in. But there are benefits to that, the company says. Subscribers can collect loyalty points that are redeemable for free

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AppNexus partners with Spotify to step up programmatic buying across music app


  With 208bn music streams during the first half of 2016 and a 97% growth during 2015 at a revenue of $2.4bn, audio formats could present some new opportunities for advertisers to tap into. And in a world where ad blocking is on the rise, reaching consumers without competition for attention and immunity to ad blockers potentially means a lot. AppNexus partners with Spotify Source: Now, AppNexus, the ad technology firm, announced a partnership with Spotify to do just that and roll out programmatic buying across the music streaming app’s global audio inventory. It’s a real step forward for AppNexus and the adoption of its Publisher Suite among content producers. As part of the deal, clients can now upload audio creative and purchase inventory

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UpSnap partners with Tiger Pistol to roll out Facebook advertising option for clients


  UpSnap the mobile advertising solutions provider, has just signed a reseller agreement with Facebook global marketing partner, Tiger Pistol, to sell Facebook ads to its clients. UpSnap announces agreement with Tiger Pistol Source: That means UpSnap can now combine its mobile display ad campaigns with Facebook retargeting. Facebook has the capability to track pixels, which allows UpSnap to retarget consumers who visit an advertiser’s website via a mobile display advert with an advert on Facebook. That has the power to increase the likelihood of a conversion. In addition, the company will be able to build and target a look-a-like audience on Facebook based on those that click the ad. Bruce Howard, CEO of UpSnap, says: “Tiger Pistol offers the only scalable, data-driven social ads

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Kargo announces new appointments to bolster business expansion


Mobile brand advertiser, Kargo, has just appointed the addition of digital and mobile advertising experts to its team. In line with a strategy to bolster international growth, the company announced Oliver Clamp as VP of International Business Development, Arthur Cole to act as VP of International Operations, Graeme Finneberg as VP of UK Sales and Luke Baker as Agency Group Head. Kargo expands team Source: Kargo has been busy this year, opening a new office in the UK in April. It also reached the $100m revenue mark in 2015 and received some praise for its growth from Inc., Business Insider and Crain’s New York Business. Harry Kargman, Founder & CEO of Kargo, says: “Kargo’s focus on quality extends beyond building premium mobile ads that consumers actually want to

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Why Advertisers Should Switch From CPI to CPA


Ron Brightman is the CEO of Performance Revenues. He has been doing online marketing for over a decade at various roles and verticals, such as VP Marketing & Sales at eToro and Regional Marketing Manager at PartyGaming. The shift has already happened: The mobile advertising industry is shifting and changing faster than anything that came before it. Beyond the giant leap in ad technology, possibly the most significant change is related to the speedy education process that most major advertisers underwent during the course of the recent year. The majority of big advertisers became experienced and knowledgeable with their user acquisition campaigns. Today we can hardly see any big advertiser who performs non controlled campaigns that only measure volume and not quality, wrongly paying for incent and

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Mobile marketing firm Mobvious officially launches in the US


Mobile marketing solution, Mobvious, has announced its US launch. Support comes from HiMedia Group and Latam Digital Ventures. The company says it offers some innovative mobile formats alongside a network of high-quality publishers and caters campaigns specifically for the bicultural millennial Hispanic markets. Mobvious officially launches Source: With an office in Miami, the firm is co-founded and led by Isabel Rafferty Zavala. She’s previously worked with a number of Fortune 500 companies and headed Adsmovil, mobile ad company with offices in LA, NYC and Chicago. Cyril Zimmermann, CEO of HiMedia, says: “The experience, vision and relationships Isabel has built during her career are fundamental to lead Mobvious and make it a competitive player in the United States market.” Estimated at around $1.5tr, the Hispanic bicultural

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