Interview: ClicksMob General Manager Daniel Neumann

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Having recently been named one of America’s most promising companies 2015 by Forbes, mobile affiliate ad network ClicksMob‘s General Manager Daniel Neumann talks to us about the company’s future plans and strategies. MobyAffiliates (MA): What does your new role as GM EMEA and APAC involve? Daniel Neumann, GM, ClicksMob (DN): I am responsible for the company’s Business Development and Strategy, Operational and cross functional teams. My goal is to lead the company in these regions, grow our business and form strategic partnerships. Our most valuable asset is our team, so it’s my job to maintain the unique company culture and continue to recruit the best and the brightest.   MA: What countries are you specifically focused on in the two regions? DN: ClicksMob has clients around the globe – we span

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Bob Bahramipour joins InMobi to lead global business development of mobile ad platform

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Mobile advertising platform InMobi, recently announced that Bob Bahramipour, former CEO of Gigwalk, is to join the company to lead Global Business Development efforts. InMobi offers a range of advertising products, including its Mobile Native Advertising Exchange Source: inmobi.com He’ll report to Abhay Singhal, CRO and Co-founder, InMobi, who says: “Bob shares our passion for user experience and brings a unique combination of digital media, ad technology, and mobile experience to the Company. We are thrilled to have him join us at a time when we’re witnessing unprecedented growth in North America.” Amit Gupta, Co-founder and President, North America and Device Solutions for InMobi, adds: “We love people who are scrappy, who’ve taken risks, who can span both the big and small picture and who don’t hesitate to

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Adam Klee joins Polar to help publishers boost mobile ad revenue

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Adam Klee, formerly of AdMeld (Google) and MoPub (Twitter), has joined native mobile advertiser Polar as Vice President of Publisher Services. He will be responsible for helping established publishers boost revenue, client services as well as support other business functions.  Polar offers a native mobile advertising solution for publishers  Source: polar.me Polar offers a native advertising technology suite for publishers to help them optimise their content, establish an efficient workflow and ultimately monetise digital properties more effectively. Some of its respected clients include The Washington Post, Forbes, Slate, Huffington Post, Conde Nast, News Corp, Viacom, CafeMom, Tribune, and Refinery29. Kunal Gupta, CEO, Polar, says: “Helping publishers successfully grow revenue and navigate a complex ecosystem has been Adam’s specialty and this experience proves vital when supporting premium publishers in the

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Adtile launches Motion Store to create engaging mobile ads

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Adtile, the San-Diego based technology platform for mobile advertising, released Motion Store, that lets anyone build sophisticated Motion Ads, which shake as you do, can draw in space along with your arm, and tilt when your phone tilts. Adtile releases Motion Store to create Motion Ads Source: adtile.me Inviting users to twist, tilt and shake their phones makes the consumer an integral part of the creative ad experience. Choosing from a set of over 20 Motion Ad templates, marketers can customise their adverts with images, videos and texts. Adtile says it has over 200 different user experiences available, with up to 30 being added each month. Whilst complex rich media mobile ads can take many weeks to build, driving up costs, the Motion Store creates ads within minutes, requires no coding experience and

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Two-third of mobile developers find themselves victims of mobile user acquisition fraud

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Mobile usage continues to attract an ever growing number of app developers and marketers, looking for new and innovative ways to acquire mobile app users. However, as the competition increases so does fraudulent activity, an ongoing study by VentureBeat finds. According to their latest report, based on the responses from 500 mobile developers and publishers, the number of mobile publishers who said they were cheated increased to almost two-thirds this year, up from 34% in 2014. Mobile user acquisition fraud in 2014 Source: venturebeat.com Due to the rapid growth of the mobile ecosystem, it’s a different picture in 2015. The number of those who had previously encountered fraud was up to 58.8%. Mobile user acquisition fraud in 2015 Source: venturebeat.com Advertising and promotional costs have increased dramatically over the past few

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Mobext signs deal with Shazam to deliver mobile marketing solutions

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Mobext, the mobile business arm of Havas Group, has announced a deal with music discovery mobile app Shazam to allow clients access to marketing solutions worldwide. Mobext and Shazam have signed a deal that will allow their clients access to additional marketing solutions Source: mobext.com The deal, led by Mobile Network Group, a Shazam long-term partner, allows Mobext priority access to Shazam’s product roadmap, data for sharing and exchanges for global retargeting and profiling. Mobext will be able to make use of specific clusters that help deepen consumer mobile behaviour. Additionally, the agreement covers product training and best practices across Mobext offices worldwide, with focus on the US and LATAM. Marco Rigon, Global Head, Mobext says: “Mobext has been among the first agencies to truly understand the power of

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Walmart shifts away from print advertising and towards mobile to better target Millennials

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Walmart VP Wanda Young has urged retailers to spend more of their advertising budgets on mobile campaigns. Speaking at the Mobile Marketing Association’s forum in London earlier this month, she said Walmart — which also owns UK-based supermarket Asda — is concentrating more on mobile, and less on print advertising. In an interview with The Drum, Wanda Young, who heads up Walmart’s media and digital marketing division, is quoted as saying: “We are moving away quickly from print. We really believe that from Walmart’s perspective you follow the customer — it’s that simple. If you do customer research and you watch customer behavior, all of their time spent now is split between devices. As more and more we shift our audience of who we try

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ClicksMob opens new headquarters in San Francisco’s Embarcadero to grow its mobile advertising business

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ClicksMob, the mobile affiliate marketing service, announced the opening of its global headquarters at San Francisco’s Embarcadero this week. With plans to expand globally, the move underlines ClicksMob’s enormous growth over the past two years. ClicksMob’s service allows advertisers to acquire users based on success Source: clicksmob.com Founded in 2013, by Chen Levanon, ClicksMob is entirely self-funded with offices in New York and Tel Aviv. Its marketplace lets publishers and advertisers buy and promote their campaigns for a better return on investment and optimised user acquisition. Forbes named it one of America’s most promising companies for 2015, having jumped from $1m to $10m in revenues between two years. During 2014 alone its revenue grew by 900% and the company expanded its number of staff to 30. Chen Levanon, Founder and CEO, ClicksMob, says:  “With

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Build a successful CPI campaign with Appnext – Webinar

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Appnext, the self-serve CPI bidding platform for app discovery, invites you to join their webinar next Tuesday, June 30 2015, 10am PT (1pm ET/5pm GMT) – Building a successful CPI campaign: A How-To Guide.  Appnext will discuss all the ins and outs of building a CPI campaign that succeeds, including: Requirements for optimal campaign set-up on Appnext Models for successful tracking integration barriers and solutions Tools to initiate multi-layer campaign optimisation Strategies to develop direct-buy campaigns Tips and benefits working with Appnext platform Join Appnext presenters Emma Raz and Ido Ungar to find out what it takes to create a winning CPI campaign for business success. Reserve your spot here.  Building a successful CPI campaign: A How-To Guide Tuesday, June 30th 2015 10am PT / 1pm ET / 5pm

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Mobile advertising drives growth of internet, contributes 70% of all global adspend growth

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ZenithOptimedia, the communications and media buying agency, recently published research which shows that the internet will be the largest advertising medium across 12 key markets by 2017, representing 28% of global adspend. The Advertising Expenditure Forecasts has identified mobile advertising as a key driver of this growth. Mobile global adspend is forecast to grow from 5.1% to 12.9% between 2014 and 2017. Desktop will hold steady, with most other mediums losing share to mobile. Mobile internet ad spending is to grow to 12.9% in 2017 Source: zenithoptimedia.com Steve King, CEO, ZenithOptimedia, says: “The Internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake television by the end of the decade. However, this refers only to traditional television viewed on TV sets. The amount

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