How to Buy App Install Ads on Twitter

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Because 80% of Twitter’s users  (Twitter internal data, 2014) accesses its platform from a mobile device, mobile application developers have a huge opportunity to reach a relevant audience. Here is our guide to help boost your app installs and engagements on the micro-blogging platform, by getting people to download and open your mobile app from directly within a Tweet. Setting Up Your Twitter Account Ok, presuming you already have your app on the App Store and/or Google Play, what you need to do next is setup a Twitter business account. Remember the basics: every element of your profile: your photo, header bio and pinned Tweet,  should reflect your business identity and personality. Use them to showcase your best content.  Here is a useful video on how to

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Mobile campaigns still lack effective measurement

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According to eMarketer, US mobile ad spend is on track to increase 50% compared to levels in 2014. However, measuring performance of mobile campaigns remains one of the industry’s core challenges. Research among US advertisers from Millward Brown Digital confirms that almost 80% of respondents would increase spending for mobile if they could measure ROI more easily. Cross channel marketing technology company Signal found that considerably more marketers were able to integrate data on web (88%) than mobile (66%). Email data could be collected and integrated by 76% of respondents, but only 37% agreed that this applied to mobile app data. The metrics used to measure mobile app ROI are varied, though according to a survey by Econsultancy are dominated by number of downloads (76%), followed by recurring usage of an app

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Dot Com Infoway rolls out Apple Watch mobile app marketing services

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Dot Com Infoway, the app developer and marketing agency, has launched its Apple Watch App Marketing suite, to help app developers launch their campaigns for the popular wearable. Dot Com Infoway launches Apple Watch App Marketing  Source: dotcominfoway.com Designed specifically for the Apple Watch, App Marketing supports end-to-end services for better app visibility and discovery to drive app downloads on the Watch. With 15 years of experience across 2,000 projects, the latest DCI solution features a pre-launch strategy consultation, that includes help on how to set up a campaign for best visibility as well as app store optimisation to ensure best usage of metadata. The tool further fully evaluates the feasibility of an ad to fit an Apple Watch screen elegantly. Additional marketing strategies include promotional contests, social media

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$28m in funding for Jun Group to expand its mobile video ad technology

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Mobile video and advertising platform Jun Group has announced a $28m investment, with which it intends to continue building its mobile ad technology. Jun Group has moved on from providing incentivised ads in social games on the desktop, to developing the tech needed to insert mobile video ads into apps. Mitchell Riechgut, CEO of the Jun Group, told the Wall Street Journal: “We’ve seen this huge transition from the desktop search-based Web to the mobile app-based Web, and it’s time for us to capture that marketplace. It’s easy to forget that people spend time outside of Facebook and Google on their mobile devices.” The company has many high profile clients including Microsoft, McDonalds, and Conde Nast, which it says will benefit developers, due to existing

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Dos and Don’ts of an Interstitial Ad Campaign

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Mobile native advertising is helping advertisers to better reach audiences on mobile devices. The ad formats available are shining a light on the path to mobile internet business growth, and recent developments in mobile native interstitial ads have helped app and game developers get more installs and better post-install engagement. So in terms of marketing products in the mobile-focused industry, what are the best ways to optimize interstitial ad displays? And how can mobile native interstitials help better engage users? Here are the key DOs and DON’Ts for implementing mobile interstitials. Whilst tips and guidance on native advertising are getting covered more and more in tech media, mobile native ads need a bit more exposure. Where native advertising (as a form of branded content) revolves

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Google rolls out Search Ads in Google Play

Google yesterday announced the addition of Search Ads to enable developers to advertise their apps within Google Play results. The feature is part of Google AdWords’ Search app install campaigns. In addition, the company is rolling out a new tool to track conversions when a user installs and launches an app after clicking on a search ad. Google launches Search Ads Source: adwords.blogspot.co.uk Earlier this year, Google had tested ads from app developer in its Play Store. Search Ads are an extension of this. They get triggered by keywords specified as part of a campaign and target app-related searches. Brands including Booking.com and Nordeus have already made use of the new tool. Tomislav Mihajlović, CMO of Nordeus said:  “Search has already been a key component of our app promotion strategy

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Millennial Media launches new native ad and mobile software

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Independent mobile marketplace Millennial Media last week rolled out the updated version of its Software Development Kit (SDK) 6.0 that features new mobile video and native ad units. The new addition gives marketers access to Millennial’s premium inventory, including Lightbox, a video ad unit that includes mobile abilities such as swipe, touch and sound. For publishers, the update includes monetisation through mobile demand sources such as Millennial Media-source demand, the Millennial Media Exchange, publisher-direct sold campaigns as well as network mediation partners. Millennial Media presents mmSDK 6.0 Source: millennialmedia.com mmSDK 6.0 places greater emphasis on mobile video support and native functionality and includes enhancements to Millennial Media Interstitial Video Ads. Jennifer Morgan, Partner, Senior Director, Digital Investments at MEC, explains: “Mobile video has been a game changer for us, bringing clients’

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YouAppi announces global expansion and revenue growth

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YouAppi, the mobile acquisitions provider, today announced the opening of its London and Berlin offices to help the company expand globally and grow its customer base. In addition, the company reported strong revenue growth of almost 60% for the second quarter 2015. Javier Plana, who joins the company from M&C Saatchi Mobile, will head the London office as Director of Business Development. He previously worked for Mobext, the Havas Media Group mobile agency. In his new role, he will be responsible for business development as well as customer support in the UK and Western Europe. Javier Plana head the new London office of YouAppi Source: youappi.com The Berlin office is being led by Yael Kahn, Head of Business Development, who will oversee the business and customer service in

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Tim Nilsson, MD, Glispa on their 2015 Winter Mobile Publisher Contest

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With more than 2,500 active campaigns around the globe glispa is the primary partner for thousands of international publishers. MD, Tim Nilsson talks about glispa, the emerging BRIC markets and the big adventure they are planning in South Africa this winter. Tim Nilsson has spent more than 15 years as Top Manager in some of the fastest-growing Internet and new media companies across Europe. He is active as Managing Partner of glispa GmbH at the global HQ in Berlin since its foundation in 2008. What is glispa? glispa is a high-performance, mobile marketing pioneer empowering our clients to activate global audiences, reach growth objectives and move markets. We offer globally minded publishers one of the most comprehensive advertiser portfolios in the industry. With active campaigns

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Location targeting for mobile advertising campaigns is used by majority of marketers

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Targeting mobile users by location has become a major focus for mobile marketers, according to the latest study from global location marketplace xAd. The 2015 Global Location Snapshot finds that almost 80% of mobile advertisers are using location-based targeting. The majority of campaigners said they used location targeting to reach a more specific audience, address business customers and sending location-relevant messages. However, location targeting trumped proximity targeting as marketers are gaining a better understanding of location-based ads. Mobile marketers use location targeting to reach a specific audience Source: info.xad.com According to the study, mobile is already a priority for over half of advertisers globally. In fact, one in five decision makers said that mobile was a “top priority”. However, measuring campaigns accurately remains to be one of the greatest challenges perceived by

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