Publishers see rise in mobile ad revenue using Facebook Instant Articles


Publishers are finding it easier to generate significant mobile revenue using Facebook Instant Articles. That’s according to a new report from the Wall Street Journal, which finds that despite previous frustration among publishers about Facebook’s restrictions for Instant Articles, many of them have noted a rise in ad revenue that rivals page views across their own mobile sites. Facebook Instant Articles Source: Facebook Instant Articles lets publishers manage their content directly on the social media network, instead of posting embedded links. Previously, the company had strict rules on volume and ad formats, but has since relaxed them to entice more publishers to give Instant Articles a go. Joe Speiser, Co-founder,, which utilises Instant Articles to publish stories and videos, says: “A lot has changed,. The biggest stumbling

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Taptica helps Locojoy to drive downloads of latest mobile game


Mobile ad platform, Taptica, has partnered with Locojoy, the Chinese mobile game developer and publisher, to leverage Taptica’s Facebook-accredited social offering to drive global downloads for its new mobile game Chrono Heroes. Locojoy iPhone apps on the App Store Source: Chrono Heroes is Locojoy’s fourth generation role-playing game that features 3D battle scenes, finger manipulation as well as team player battles. Taptica has previously supported Locojoy’s release of games Heroes and Titans across US, Europe and Asia. During Q4 2015, Taptica delivered almost 40,000 installs for the game across a variety of devices and ROI of 120% on iOS. This has helped boost the game into the Top 10 game apps on the Apple App Store. Locojoy has also utilised Taptica’s ad expertise to market games League

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Marchex expands keyword attribution for mobile phone calls from paid search ads


Mobile ad analytics provider, Marchex, just announced an integration with DoubleClick Search to help search marketers improve return on ad spend from inbound phone calls. The move allows Marchex to deliver 100% keyword attribution for calls made directly from paid search ads on smartphones. Marchex launches DoubleClick Search integration Source: Google research found that talking to a real person when searching for services or products is still an important factor for many consumers. 57% of smartphone owners call businesses after searching for information on their phone. Marchex Search Analytics also delivers call intelligence data such as Interactive Voice Response inputs for every keyword directly into DoubleClick Search to enable marketers to adjust their search ads for consumers more likely to make a purchase. Jim Halligan, Head of Paid Search, Location3,

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Viacom expands deal with Snapchat to tell stories on mobile


Media company Viacom recently announced an expansion of its advertising deal with messaging app Snapchat to help its clients reach a larger millennial and post-millennial audience. The deal enables Viacom to sell ads on Snapchat to be published across the app’s content sections, such as Live Stories and Discover. Snapchat Discover Source: In addition, the company said it plans to invest in the creation of new channels for Snapchat Discover, which builds on its existing plans to roll out original video content. Specifically, MTV and Comedy Central will both be getting US and international Discover channels respectively. Philip O’Ferrall, SVP Velocity International, Viacom International Media Networks, says: “We as an organization continue to strike relationships with these third party platforms, which we think fit well. Linear TV

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Gameloft partners with Smart AdServer to expand availability of in-app mobile inventory

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  Ad solution, Gameloft Advertising Solutions, just announced a partnership with Smart AdServer, the publisher integrated platform for real-time bidding, to integrate the company’s Smart RTB+ platform. This allows Gameloft to improve availability of its in-app mobile inventory across programmatic channels for display and video formats. Advertisers can benefit from access to a larger premium inventory. Gameloft provides in-game ad solutions for app publishers Source: Gameloft joins other publishers in integrating Smart AdServer’s SSP, Smart RTB+, in reaching a global audience. The move enables access to over eight billion geo-targeted and ultra-targeted impressions across display and video inventory. Cyril Guilleminot, France & Benelux Director, Gameloft, says: “This technological partnership will allow us to take advantage of the expertise of Smart RTB+ on end-user environments in order to rapidly accelerate the

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Tom Young, CMO, ConsumerAcquisition Talks Social App Advertising


Tom Young is CMO of ConsumerAcquisition, a social advertising technology company. Tom contributed to the development of AdRules™, an ad management technology for mobile app advertising on Facebook and Instagram. Tom has managed over $100 million in ad spend over the last 10 years, and has acquired more than 40 million mobile app users on Facebook and Instagram. What is Consumer Acquisition and how are you positioned in the market? ConsumerAcquisition is a social technology company that helps brands, direct response advertisers and agencies achieve performance at scale with Facebook mobile app install advertising. We’re a social ad tech company that also offers fully managed services. We have a narrow focus on Facebook and Instagram mobile app advertising, and we consistently deliver results that outperform

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Five Steps to choose the Most Efficient Mobile App Marketing Agency


Dot Com Infoway is a provider of mobile app marketing and app development services that was founded in 2000. Venkatesh C.R. is the Managing Director and CEO. A young veteran in the Indian IT circle, Venkatesh has been an active digital entrepeneur since 1996. In addition to Dot Com Infoway, he founded the Galatta Media content business and co-founded Magzter, a leading cross-platform digital magazine store, newsstand and ebook platform, which has raised $13m of funding to date. Venkatesh C.R. leads by example and believes that, with sincere and relentless hard work, “Everything is possible, especially the impossible”. App developers with their sights set on the market have a lot of information to consider, and it can be more confusing than it needs to be. What

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15-second mobile videos yield best results, finds Opera Mediaworks

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Opera Mediaworks has taken a closer look at the best creative principles for mobile video in its Short-Form Video study for the EMEA region. According to the research, shorter mobile videos, 6-8 seconds long are the best for branding campaigns, delivering 36% higher engagement rates than longer content. However, longer video forms were found to yield better results for driving traffic. Video was found to be one of the most effective ad formats on mobile. Short-form video study Source: In 2015, Opera Mediaworks launched its EMEA Short-Form Video Fund, providing $1m to brand advertisers to leverage Instant-Play, HD video technology to run across full-screen mobile video inventory. Among brands that took part were eBay, Mitsubishi, Mattel, British Heart Foundation and Tourism Ireland. The Fund

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Appboy opens London office and announces new hire

Appboy Logo

App marketing automation platform, Appboy, has announced an expansion into the EMEA region by opening an office in London and appointing Daniel Head as VP and GM. The move underlines four strong years in the region and aims to provide a localised service for existing customers. Daniel Head will be managing clients as well as a London team to ensure smooth business operation and drive revenue growth. Appboy provides customised mobile ad solutions Source: Myles Kleeger, Chief Revenue Officer, Appboy, says: “Appboy is committed to growing our presence in the EMEA region, where some of our most strategic customers are based. The opening of our London office will allow us to support our existing customers even more effectively than we do today, while also enabling us to expand

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Zonetail partners with Smith Micro to enhance hospitality app mobile marketing features


Zonetail, a free mobile app and platform for the hospitality industry, has announced a partnership with mobile software provider, Smith Micro, to deploy its NetWise Captivate solution to enhance Zonetail’s apps, helping hotels connect their amenities more easily to their guests. Smith Micro’s NetWise Captivate collects and analyses foot traffic data for hospitality businesses Source: NetWise Captivate will help to collect and analyse foot traffic in real-time to help hospitality businesses predict their consumer profiles and gain a better understanding of consumer intent through Zonetail’s mobile platform. Mark Holmes, Co-Founder and Chief Executive Officer, Zonetail, says: “We chose to work with Smith Micro because of their long-standing legacy as a leader in wireless technology and expert knowledge of embedded mobile software. The NetWise Captivate solution gives us

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