Flipboard presents mobile video ads with cinema loop


Flipboard, the mobile magazine app, recently launched its new generation of mobile video advertising – Video Ads with Cinema Loop. The ads generate an animated, eye-catching moment from the advertiser’s video to capture the initial attention of a mobile user. If the viewer decides to watch the full length video all they need to do is tap play, offering a better experience for both brands and consumers. Flipboard releases Video Ads with Cinema Loop Source: flipboard.com Among its first clients to test ride the new Video Ads with Cinema Loop is Machine Zone’s Game of War. Over 70m monthly Flipboard users will be able to tap the video to view. In addition, the app indexes articles by topic, which allows brands to target specific areas of interest, ensuring

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TUNE announces Certified Partner Program


Mobile marketing company TUNE has launched its Certified Partner Program to help marketers gain more visibility into ad partners that best meet their needs. Among the first 10 certified partners are AdColony, Amazon, Aol, AppLift, AppLovin, Fiksu, InMobi, Motive, Supersonic and Vungle. TUNE launches Certified Partner Program Source: tune.com TUNE understands that marketers are lacking reliable industry standards. Its partner program aims to solve this problem by offering certification standards, including technical integration, engagement and compliance to ensure a seamless working experience. Through its experience of working with top advertisers, TUNE developed a baseline set of best practices that companies require to work together. Christian Calderon, Head of Marketing, Playdots, says: “As a data-minded marketer, working with multiple marketing sources, I need to be able to make immediate data-driven decisions to meet my ROI goals. The TUNE

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Lomark builds service-oriented mobile DSP in China


Chinese mobile demand-side platform (DSP), Lomark, has officially released DSP+, which integrates a marketing service mode as well as a ‘local advertising service + DSP + DMP’. According to the company, this makes it the first service-oriented mobile DSP in the country. Lomark releases new DSP Source: lomark.cn As China’s mobile ad industry picks up speed and competition intensifies, programmatic buying is forecast to reach an outbreak period over the coming three years, says Lomark. However, programmatic buying continues to face challenges, including messy environments for brand communication. The new DSP+ updates the mobile DSP product mode, enhancing its value of product-centric to customer-centric. The platform includes local data analytics, creative design, effect evaluation and management. According to the company blog: “The construction of Lomark’s DSP+ platform adheres to

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Komli Media launches RevX for mobile advertising

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      APAC digital media tech company, Komli Media, has launched RevX, a new tech platform that delivers data-rich, predictive ad solutions for marketers. The new business already has 30 clients and is supported by $4m in funding from Komli investors Norwest, Nexus, Helion, DFJ, and Peepul Capital. RevX is headed by CEO Mukesh Agarwal and COO Ruksh Chatterji. Komli Media launches RevX Source: revx.komli.com Using a data-driven, predictive ad approach, the platform helps advertisers to increase consumer engagement and ultimately revenue. Mukesh Agarwal, CEO, RevX, says: “Marketers are spending a lot of money on driving mobile app installs but user engagement and retention continues to remain a major challenge. An average consumer can have only so many apps on the smartphones, and marketers run the risk of high churn

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Valentin Bondarchuk, Clickky CRO Talks Mobile App Marketing

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Valentin Bondarchuk is the Chief Revenue Officer at Clickky Family. He has been in Internet marketing for close to 5 years, 2 of which were dedicated SEO, SMM and media buying. The rest of the time he worked  in mobile performance and ad-tech industry. Love for the automation of all and sundry Valentin borrowed from blackhat stream, where people try to earn maximum, paying minimum efforts. Valentin has Master Degree in management and he is not planning to do MBA. What is Clickky and what services do you offer? Clickky is a mobile app marketing platform. We focus on user acquisition and traffic monetization for mobile app developers. Our offers range from advertising tools for agencies, networks and direct advertisers to effective and up-to-date monetization

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Android dominates impressions in APAC region, but monetisation potential still below global average


According to the latest APAC: The State of Mobile Advertising – Q2, 2015 report from Opera Mediaworks, smartphone adoption continues to rise in the APAC region, with India, Indonesia, Vietnam and the Philippines (countries Opera refers to as P4) experiencing a 545% rise in adoption since 2013. During the second quarter 2015, Android was the market share leader in impressions served to mobile devices. It represents 60% of traffic in APAC and 70% in P4 regions. P4 countries drive Android impressions Source: operamediaworks.com Compared to the global average, P4 countries have a much larger share of “Other” operating systems. Whilst these devices don’t monetise at the same rate as iOS or Android, they drive impressions. Overall iOS adoption has been slower than the global average, particularly in Indonesia and India, where incomes

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Yandex adds mobile ad tracking to AppMetrica


Russian search engine, Yandex, recently released its renewed version of mobile app platform AppMetrica. Originally released in 2013, it now includes real-time ad tracking free of charge, in addition to existing features such as user analytics and crash reports. It is aimed at marketers and developers who wish to go through one single SDK, eliminating the need to spend up to 15% of their budgets on measurement tools. Yandex rolls out mobile ad tracking  Source: company.yandex.com AppMetrica processes nearly one billion in-app events daily and now makes it easier for product managers to get their hands on more detailed information on traffic source segmentation in analytics tools. In combining separate tools, which usually require multiple SDKs, into one single platform, AppMetrica is a more cost-effective way

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ClickDealer Loyalty Program pays out a massive $500k in August to Publishers


ClickDealer, a Global Performance Marketing Platform, reached the turning point in the Loyalty Program they are running for mobile affiliates. This August the total sum the company spent on luxury gifts for publishers has hit the $500,000 mark. For several years now, ClickDealer has been breaking down barriers between publishers and the company itself to establish the real kind of loyalty, the one that leads to lasting partnerships and dynamics beneficial for all parties involved. Dmitry Atamanyuk, ClickDealer’s COO, said: “Loyalty is priceless. Our Program was made to cultivate it and further the meaning of mutual benefit. Win-win relationships, especially in this field, are the most logical and sustainable. That’s why we always reward our publishers for being loyal to ClickDealer.” Launched in 2013, the ClickDealer

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Revcontent rolls out performance-based mobile technology

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Native ad network, Revcontent, has rolled out a new performance-based mobile technology, Revcontent Mobile Toaster, designed to help increase mobile performance and user engagement for its advertising partners. Revcontent launches Mobile Toaster to keep mobile users engaged Source: revcontent.com Chris Maynard, VP of Engineering, Revcontent says: “We built Revcontent Mobile Toaster to be a non intrusive solution for mobile users, that allows publishers to supplement their current content recommendations. We’re excited to offer publishers a solution to the problem of ads that disrupt the user experience.” Revcontent Mobile Toaster aims to keep mobile users engaged by recommending new content once a user scrolls up on piece of existing content. Driven by its internal social driven algorithms, the type of content that is recommended is specific to the individual user, providing a more

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Instantly partners with Viggle to grow mobile audience and measure ads more effectively

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Instantly, the insights platform for market research firms, has partnered with entertainment marketing company, Viggle, allowing it to tap into Viggle’s 10m registered customer base to measure the impact of mobile ads within the Viggle app. Customers will also have the chance to earn Viggle points if they participate in Instantly-supplied market research and ad effectiveness surveys. Viggle Entertainment Rewards Source: viggleinc.com Brands can measure the impact of their campaigns across various media channels such as mobile, radio and video using Instantly Ad Effectiveness. Edan Portaro, Executive VP of mobile innovation, Instantly, says: “The expanding presence and integration of mobile in our everyday lives gives us more insight into what people are seeing, hearing and experiencing than ever before. By partnering with Viggle, we are tapping into this great

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