Android overtakes iOS in mobile ad impressions, but still trails when it comes to revenue

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Mobile ad impressions served on Google’s Android operating system are now more than double that of Apple’s iOS, but the iPhone still has Android beaten when it comes to revenue share. The data comes from research carried out by Opera Mediaworks, which charts ad performance on both popular mobile OS’s since late 2011. The data illustrates Android’s impressive gains over the past few years. In Q4 2011, Android had a 26% share of mobile ad impressions, way behind iOS’s 48%. A year later, Android had risen to 30%, while iOS dropped to 41%. In Q4 2013, Android really began to gain traction, taking 37% of the ad impressions, and quickly closing in on Apple’s 43%. Data showing Android and iOS mobile ad impression and revenue

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User acquisition platform Jampp receives $7m investment boost

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User acquisition platform Jampp has completed its Series A round of funding, resulting in a $7m investment, and closing out a period of considerable growth since the company launched in 2013. Jampp’s platform is designed to help mobile app advertisers find users all over the world, and actively re-engage them, by retargeting users to drive engagement. Media buyers can use Jampp’s Conversion Driven Real Time Bidding Engine to bid for and purchase inventory, which operates across 18 RTB exchanges and 150 mobile advertising networks. Diego Meller, co-founder of Jampp, said: “Jampp provides a unique combination of scale and ROI, as our platform learns which signals produce high converting users for each app, dynamically bids on inventory, and automatically allocates budget. This means we don’t just

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How to Plan a Mobile Advertising Campaign for your Mobile App

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Ron Brightman has been doing performance marketing for over a decade, in senior roles at various companies. During the last 3 and a half years, Ron has been the CEO of Performance Revenues – a mobile performance marketing network. Today the company works with several of the world’s top mobile advertisers, in various verticals, delivering high volumes of quality users worldwide. How to plan a mobile advertising campaign for your mobile app Bought media is used by most companies, big and small, to grow their user base, climb up the store charts and reach the masses. However, navigating the paid user acquisition sea is a tricky challenge, which requires a successful strategy. Why buy media? Knowing that everyone else is doing it is not enough

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Appnext reports 300% year-on-year growth, predicts app-install ads will only become more popular

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Appnext, an app distribution and monetization platform, is predicting a considerable rise in the popularity of app-install ads in the near future, both for developers creating mobile apps, and for media publishers too. The increased interest directly correlates with Appnext’s own growth over the past year. It operates the only self-serve programmatic app distribution platform which favors a CPI bidding system, so advertisers can bid on specific inventory from publishers based solely on CPI. Since the introduction of the direct-buy campaigns, Appnext has seen a year-on-year growth increase of 300%. Given the strong market feedback, Appnext publishers will soon be able run their entire inventory sales through the Appnext service platform. Appnext’s partners have benefitted from the ability to coordinate user acquisition programs with publishing partners,

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Smartphones and in-app ads dominate InMobi’s traffic in France

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Research carried out by mobile advertising solutions company InMobi, and reported by eMarketer, has shown that in France, 80% of mobile ads are viewed inside apps, rather than on mobile websites. The data also showed these ads are primarily seen on smartphones, rather than tablets, and the aging feature phone has almost completely disappeared from its stats. Smartphones represent 70.9% of the ad impressions viewed on InMobi’s network, with tablets accounting for 28.9%. This leaves a meagre 0.2% for feature phones. Hardly surprising given the wide availability and affordability of modern smartphones. InMobi research shows smartphone and tablet advertising performance in France Although tablets have a smaller cut of InMobi’s pie than smartphones, the popular devices have been steadily stealing ad impressions from them in

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Google acquires app-install ad optimization company Toro

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Google has acquired Toro, a startup that set out to make launching and perfectly optimizing Facebook app-install advertising campaigns a simple, easy process. In an interview upon launch late last year, the company described its mission as “simplifying something that is a necessary part of running a business.” Toro was formerly known as Red Hot Labs, and was co-founded by two of the the team behind MyMiniLife, which eventually became FarmVille. The acquisition is confirmed in a short announcement published on the company’s blog, stating: “With greater resources and distribution now available at our disposal, we’re excited to join Google and continue our mission of making the lives of app developers easier.” Toro’s existing customers with advertising campaigns already in motion will continue to have

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Taptica designs new mobile analytics tool to improve mobile ad campaign targeting

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Mobile user acquisition and targeting platform Taptica has launched a new mobile analytics tool, designed to give publishers and developers a deeper insight into user behaviour, for improved mobile advertising campaign targeting. The analytics include data related to user behavior, ad impressions, in-app purchases, clicks, and conversions. This is then added to more specific demographic information on user age, location, and gender, plus what operating system was used. Sigal Bareket, CEO and co-founder of Taptica, said: “We are delighted to launch our latest analytical tool to the mobile market. Now ad agencies, brands, app developers, and others can make decisions about their mobile campaigns as a result of the real-time information provided by our proprietary technology.” Taptica said the new features were already proving effective

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Leadbolt launches smart in-app video ads, shown to increase engagement by 75%

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Leadbolt has announced it’s offering in-app video adverts through its own Direct Deals Marketplace, where advertisers and developers can select the option, ready to install in both Android and iOS mobile apps. It’s Leadbolt’s first move into the growing world of mobile video ads, and it says it’s doing so in a smarter way than its competitors, by making them less annoying to users. It’s doing this in several different ways. The ads run for either 15 or 30 seconds, can be skipped or repeated, and are unaffected by latency problems because the data is pre-cached. Leadbolt’s also thinking about placement, and plans to insert the video ads at specific moments, such as at the end of a game level, where the player may be

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Five Mobile Advertising Trends for 2015

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Anuj Kumar, is the Co-founder & Managing Director of Affle, a Singapore headquartered Mobile Apps and Ads as a service (MAAS) platform company. Anuj has been a pioneer in the world of mobile ads having co-founded Affle over 8 years ago as a mobile ad driven start-up which has successfully navigated from running this business in the feature phone-carrier driven world to a smartphone-programmatic-platform advertising scenario of today.  2015 is the year of shifting power equations in the Mobile Advertising Industry After several years of slow to medium growth, 2014 was finally the year in which mobile advertising came to the fore. What was also significant was the shift in the power equations from the traditional brand advertisers to companies which can best be described

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GoWide: Get a $50 bonus with your first deposit

We are GoWide-ly known for successful operations as a performance-based mobile ad network. You can make an initial deposit of just $1 and get an extra $50 on your account. Enter coupon code $50free and the funds will be added. This offer is valid until March 1st. You will get: Access to worldwide inventory Unique App Boost technology Manual bid and budget control User-friendly and intuitive interface GoWide is making the offer available until March 1st so there isn’t long to take advantage of this great offer. What are you waiting for? Register and get your discounted offer here

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