Smartwatch advertising spend to reach $68m in 2019

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Advertising on smartwatches is about to explode in popularity, according to a new report published by Juniper Research, and it’s being driven by Apple and other high profile device manufacturers taking the market more seriously. The company’s data shows that this year, a mere $1.5m will be spent on wearable advertising, but in the next four years this will vastly increase, culminating in a $68.6m estimated spend in 2019. The Apple Watch, set to go on sale at the end of April, will help the smartwatch find more mainstream acceptance, and the device was apparently pre-ordered by more than a million people in the U.S. over the opening weekend. The LG Watch Urbane is one of the latest, and most stylish, Android Wear smartwatches Juniper

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Bee7 and Vserv announce partnership to help with monetization challenges in India and Southeast Asia

Bee7, the discovery and cross promotion tech developed by Outfit7, and smart data mobile marketing platform Vserv, have announced a partnership that aims to help solve mobile games monetization in India and Southeast Asia. Making payments for games and in-app features has been notoriously difficult in these markets due to weak payment infrastructures. At the same time, India’s smartphone adoption is growing fast. The country is predicted to become the second largest smartphone market worldwide, having grown 51% in 2014 alone. Southeast Asia exceeded $1.1 billion in mobile gaming revenue last year, according to the Newzoo Southeast Asia Games Market Report. Combining Bee7’s game wall tool and Vserv’s app monetization solution VMAX, the partnership simplifies the process of monetization for developers worldwide, pulling in demand from varied channels

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How Chinese mobile game developers are investing in international user acquisition

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The Chinese domestic app market is notoriously difficult to succeed in for independent app developers. The Chinese app market is gigantic with smartphones expected to reach 47% penetration of the population next year. But without the backing of larger companies such as Baidu, Tencent, 360, local indie mobile game developers often struggle to acquire players in China. In order to thrive, many Chinese games developers are turning to international markets with a different ecosystem. Overseas game revenues for Chinese-based developers increased 366% in 2014. At the same time, the Chinese indie game developer environment is blossoming. In China in 2014 the amount of games developers increased 83% over the year, from 11,600 in January to 21,300 in November. China saw almost 17,000 mobile games produced,

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Madhouse launches upgrade to app marketing platform PerforMad

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Chinese mobile advertising company Madhouse now offers improved technology to unify workflow management, tracking and attribution of campaigns through its upgraded app marketing platform PerforMad. The tool includes a built-in fraud detection and ROI-driven full lifecycle app marketing solution. PerforMad automates the creation of multi-channel marketing campaigns for app developers. The tool no longer just tracks app downloads, but monitors post install registrations, in-app purchases as well as other events to give a comprehensive overview of the lifetime value of a user. Marketers can adjust their input variables such as pricing, bids, budget and more key targeting settings to achieve the highest ROI on their ad-spends. In addition, PerforMad’s tracking solution can be integrated with other tracking services and prides itself to offer anti-fraud detection that ensures user safety. PerforMad from Madhouse Source: Madhouse.cn

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Weekends are the best time to promote apps according to research

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SensorTower, which provides an App Ranking Tool to offer developers data based on keywords, has found that weekends tend to be the best time for developers to launch and promote new apps across a variety of categories. More specifically, Sundays scored the highest nominations for engagement and revenue in SensorTower’s latest report, which breaks down revenue generation by time of day over a period of three months. The comprehensive report charts weekly revenue estimates for iOS Books, Business, Catalogs, Education, Entertainment, Finance, Food and Drink, Games, Health and Fitness, Lifestyle, Medical, Music, Navigation, News, Newsstand, Photo and Video, Productivity, Reference, Social Networking, Sports, Travel, Utilities and Weather. With most of these categories within leisure, it doesn’t come as a surprise that they score higher when consumers are

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Glispa improves mobile advertising with Quality Optimization Engine

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Digital marketing company Glispa has just uncovered the fourth generation of its Quality Optimization Engine (QOE), which offers advertisers quality data to create more optimised ads, thereby increasing campaign value for marketers. Glispa’s QOE finds real-time triggers for advertisers to streamline campaigns faster. It further allows insight into glispa-generated users to monitor their engagement and monetisation patterns. Glispa technology optmises ads for OLX and Brave Frontier Source: Glispa.com Jaeson Hildebrand, Vice president of client services, Glispa, said in an interview with GamesBeat: “The Quality Optimization Engine is the backbone of our products and services. As a performance marketing company, we get paid on installs. But this tool is not just designed to bring users, but to bring users that are of value to our developers. We want to make ad buying more

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MobileTraffic on Successful App Marketing

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What is MobileTraffic and how are you positioned in the market? MobileTraffic is a mobile apps marketing platform based in the heart of Europe: Berlin, Germany. We provide mobile strategies and plan mobile campaigns for international advertisers who are seeking to gain loyal users for their products What types of clients do you work with? We work with app and game developers. We also work with mobile marketing agencies from all over the world. Which geographic regions do you focus on? Where are you seeing the most growth? We are focused on Germany, France, the United Kingdom, Russia, The United States, Canada, Latin America, and Asia. We are seeing the fastest growth in Asia and Latin America. What are your main tips for successful app

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Mobile marketers recognise importance of programmatic buying, but few are using it

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Despite 76% of marketers enthusiastic about programmatic buying in mobile advertising, only a small amount of them are actually using it, according to a new study by the Interactive Advertising Bureau’s (IAB) Mobile Marketing Center of Excellence and conducted by Ovum. The 2015 “Marketer Perceptions of Mobile Advertising” report is based on the answers of 200 marketing executives. Key developments in mobile advertising Source: iab.net Whilst 41% of advertisers admitted that mobile programmatic advertising could help them in reaching their target audiences, only 27% of them have actually bought mobile ads programmatically. Aimed at smartphones, 18% use private exchanges and 17% use open exchanges. Anna Bager, Senior Vice President, Mobile and Video, IAB, says: “It is clear that programmatic advertising is strongly embedded in the minds of many mobile marketers.

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Instagram launches clickable carousel ads

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Instagram for Business has made a big leap, offering marketers the chance to connect more easily with brand audiences through linked Instagram posts. Carousel ads offer advertisers greater flexibility by allowing users to swipe left from a post and view additional content. The company compared the service to multi-page print campaigns, with the added ability to link to other sites. Previously, Instagram posts have not included clickable links. The latest introduction will be welcome news for marketers. Instagram carousel ads in action Donald Buckley, Executive Vice President, Program Marketing, Media, Promotions and Digital Services, Showtime Networks Inc, confirms: “The Instagram carousel expands our ability to showcase the richness and complexities of Penny Dreadful and the series’ multi-dimensional characters. As the series delves deeper into the psyches of the family,

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ClickDealer’s LEGENDARY Meetup Contest for Mobile Affiliates

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ClickDealer’s latest contest offers its mobile affiliates the chance to win a trip to Greece. All affiliates have to do is sign up and drive as much traffic as they can to win an all-inclusive ticket to Mykonos. The contest starts on April 8th and ends August 8th, giving mobile affiliates of the ClickDealer network four months to drive their traffic. There’s also a good selection of categories for mobile affiliates to take part in. What are you waiting for? Get involved here.

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