Vungle expands into China, partners With Chukong Technologies


Vungle, an ad network that focuses on mobile video advertising, has announced its partnership with Chinese mobile entertainment platform Chukong Technologies. The aim of the partnership is to allow app developers in China to build, distribute, analyse performance and monetise their games more easily. Vungle brings their video ad capabilities to 400,000 app developers already on the Chukong platform, where it will help them to navigate the ever-growing Chinese app economy. The two companies coming together is part of Chukong’s new program called Cocos Services, along with its open-source Cocos2d-x game engine. Chukong’s game engine will be optimised for Vungle’s tools, allowing app developers to use their user acquisition and monetisation services. Zain Jaffer, Vungle’s founder and CEO, had this to say: “The app economy is booming in China, and we’re excited to be

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Mobile marketers Swrve raise $10m in latest round of funding


Swrve, the San Francisco based mobile marketing automation company, has raised $10 million that will be used to fund ongoing marketing services and engineering expansion. The funding comes three months after Swrve newcomer Christopher Dean became CEO of the company. Christopher spoke on the development: “As our conventional understanding of ‘e-commerce’ becomes increasingly obsolete and more and more consumers conduct business via mobile devices, it is platforms like Swrve that will control and grow the consumer relationship. Our vision is to orchestrate the messages and content around data and increase the retention of users to make them lifelong customers. We are moving to nontechnical customers in a wide variety of markets, and this capital will enable us to reach them quickly and efficiently.” Swrve has raised $22 million in total, and previous rounds included

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Vdopia announces Chocolate, an exchange for mobile video ads


Vdopia, an ad network that provides mobile video ads for some big brands like MTV, EA and Rolling Stone, has launched its new programmatic exchange called Chocolate. Chocolate is a dedicated platform for mobile video advertising that offers advertisers and publishers the ability to run video ads without the need for Flash or any other additional plug-ins. The exchange has access to a significant amount of inventory from more than 10,000 mobile apps and sites, delivering a potential audience reach of 150 million users in the US. Saurabh Bhatia, CEO of Vdopia, had this to say: “Mobile video ad spending in the US is estimated to grow by 322 per cent in the next four years. In addition to shifts in TV dollars to digital, Chocolate is rightly positioned to capitalise on macro trends

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Winning the App Store in 2015 – The Fine Line Between $0 and $0.99


Nir Slonim is a VP Marketing at Apply where he works with app developers on user acquisition and monetization for their Android and iOS app portfolio across Apply’s network Upapps. In this article, Nir shares his knowledge and advises app developers on how to win the app store next year. The Challenges of an Ideal App Pricing Here are some stats to get us started: more than 90% of app developers choose to list their app for free; only 3.38% of users spend money on in-app purchases. App developers and mobile startups are constantly dealing with the big question of deciding whether their app should be listed in stores for free and have an idea for monetization, or charge for downloading the app and be dealing with

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Matomy boosts mobile business with MobFox acquisition

matomy and mobfox

Performance marketing specialist Matomy has acquired European mobile ad network MobFox, for a total of $17.6 million. The deal will see the Tel Aviv-based Matomy gain a stronger foothold across the mobile advertising sector. MobFox has been steadily building out a robust ad platform since launching in 2010, with its own RTB exchange, native ad products and it’s recently launched native ad mediation platform. All this means Matomy expects 50% of its revenues to come from mobile activity within less than five years. That’s a big jump from the 7% of revenues mobile represented in 2013 and the expected 20% of revenues in 2014. MobFox revenues for 2014 are forecast between $15 million and $17 million. Commenting on the deal, Matomy CEO Ofer Druker explained

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AppsFire CTO Yann Lechelle on Native Mobile Advertising

appsfire logo

Yann Lechelle, Co – Founder & CTO of AppsFire was interviewed by Chris Reynolds at App Promotion Summit London 2014. We are now able to share the video and audio of the interview as well as a transcript. Thanks to Yann for the interesting interview which covers one of the big trends at the moment in mobile – namely native advertising. AppsFire Co – Founder & CTO Yann Lechelle on Native Mobile Advertising, Video: AppsFire Co – Founder & CTO Yann Lechelle on Native Mobile Advertising, Audio: AppsFire Co – Founder & CTO Yann Lechelle on Native Mobile Advertising, Transcript: Here at the App Promotion Summit 2014, and we’re talking to you on Yann Lechelle, Co-founder of Appsfire. Yann, nice to see you. Likewise. Can you firstly explain a little bit about what

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YouAppi raises $3M for post-install app analytics


App marketing company YouAppi has raised $3 million in Series A funding to invest in its mobile customer acquisition solution. YouAppi uses analytics that measure post-conversion performance rather than just app installs or downloads. The idea is to let app developers know how they can get the most out of their consumers, maximise lifetime value (LTV) and learn about the activities that happen after the install. The CEO of YouAppi, Moshe Vaknin, had this to say: “We have developed a platform for mobile app recommendations based on data analysis. We work very closely with mobile app companies to acquire valuable users in a sophisticated manner. Then, with our post-action analysis, we look at what happens after the install. We are unique by focusing on what is behind the conversion of a user.” YouAppi’s

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RevMob appoints its new CEO Pedro Jahara


Mobile ad network RevMob has announced the appointment of its new CEO, Pedro Jahara. Founded in 2011, RevMob provides a mobile ad platform for global publishers, advertisers and developers. Pedro was previously RevMob’s Chief Marketing Officer, but now he’ll focus on upgrading the ad network with better servers and enhanced software functionalities, along with improving the overall customer service. Pedro had this to say on his appointment: “RevMob is a company founded by a developer, and we want to maintain this developer side in our DNA. We believed that only with a team of extraordinary people could we develop cutting-edge technology that would significantly increase our value to the market. These major investments will allow us to continue to deliver even higher eCPMs, highly responsive service and support, and exceptional results

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ClicksMob Marathon 2014 Promotion Rewards Mobile Affiliates and Publishers of All Sizes


As the end of the year approaches once more and the days become shorter, ClicksMob has decided to celebrate with the ‘ClicksMob Marathon 2014′. ClicksMob has run similar competitions in the past, but now it’s looking to help out smaller publishers who lose out to the bigger players in this type of contest. ClicksMob’s quest to reward publishers and affiliates of all sizes means the prize thresholds are lower than ever before. To win a prize then, publishers need to do the following: Improve on their best month to date by 30%, the prize for doing so is a stylish iPhone 6. Even better, if they improve on their best month to date by 50%, a swanky new iPhone 6+ is the reward. The rules are that no single offer can comprise more

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InMobi offers $8 eCPM and 3₵ CPC guarantee for Indian mobile traffic

Inmobi New

Mobile ad network InMobi has launched two guarantee programs for India to help mobile advertisers and publishers monetise their traffic in this market. This follows a similar guarantee where InMobi offered game developers a $20 eCPM guarantee for their ad inventory in the US earlier this month. The first program from InMobi provides publishers with an $8 eCPM guarantee for their interstitial traffic. Below is a summary of the key guidelines: Apps must go live with the InMobi SDK before 31st October 2014 The program is only valid for apps on the iOS and Android platforms and for 3 calendar months from the date advertisers go live The $8 eCPM guarantee is applicable for up to 2 million impressions in India during the 1st calendar month of the program Interstitial traffic only The second program

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