Chartboost launches new tools for game developers who want to increase revenue

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Mobile gaming ad and analytics platform Chartboost has introduced three new tools to help game developers better monetize their apps. All are based around the impressive amount of data Chartboost has been gathering, thanks to its SDK being integrated into more of the top 500 free games in the iOS and Android stores than any of its competitors. The new features are as follows: Smartbid. This new campaign uses third-party attribution data to help achieve a target CPI, and integrates with Tune, Kochava, Appsflyer, and Adjust. Chartboost promises Smartbid is very easy and quick to setup, and campaigns can be up and running in just a few minutes. Chartboost’s new tools are designed to help game developers maximize revenue Post-Install Analytics. Using PIA technology, advertisers

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Adblock Plus launches Adblock Browser for Android, wins fight for entry into Google Play Store

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AdBlock Plus has launched Adblock Browser for Android, a mobile web browser with adblocking software built in. The open source app is available now as a beta, and the company is encouraging users to download and test it. Although an iOS version hasn’t launched yet, a version for Apple’s operating system is on its way. It’s based on Mozilla’s Firefox for Android browser, and although it supports extensions, Adblock Plus decided building its own browser around the framework gave it “a lot more freedom to integrate adblocking as a first class feature that’s easy to understand and configure.” Adblock Plus was Adblock’s first mobile product, which operates on Android devices. The beta 1.0 release closely resembles Firefox for Android, and uses the stock user interface,

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O2 acquires UK mobile operator advertising platform Weve

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O2 Media confirmed that it has bought mobile marketing platform Weve for an undisclosed sum from its venture partners EE and Vodafone. Weve collects data from over 23m customers of the three telecoms companies to provide targeted ads to customers based on factors such as location. Originally set up in 2013 by O2, Vodafone and EE to compete with Google and Facebook within mobile advertising, Weve will now exist as a subsidiary of O2 UK. Weve provides targeted mobile marketing campaigns Source: O2 continues to leverage its customer data for the platform with additional opt-ins of 14m O2 Wifi customers and 6m Priority consumers. David Plumb, Digital Director at O2 UK, spoke to about the deal: “Weve was originally set up three years ago to do

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AdTheorent releases report on mobile advertising performance

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Technology company AdTheorent, which offers its clients data-driven predictive ad solutions, has released its findings on advertising performance across its network in Q1 2015. Having analysed over 193m electronics campaign impressions, the study found that rich media content delivered 200% more engagement. Actions such as watching a video, visiting a website about a product and receiving buy now calls to action performed strongly. In addition, the company’s electronics category outperformed the industry’s Electronics category by 246%. AdTheorent finds rich media engagement is highest Source: Within apps, iOS performed better than Android by 38% more engagement and overall mobile apps generated more interaction with users than mobile web, by 73%. In terms of app category, family apps drove 1242% higher engagement rates than utilities (393%) or health and

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AOL expands ONE marketing platform to include programmatic targeting for mobile apps

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AOL recently announced that it has added programmatic targeting for mobile applications to its ONE advertising platform. The addition lets marketers target app users and compare measured data in order to ensure the effectiveness of their campaigns. ONE by AOL connects advertisers with valuable insights and actions Source: According to research from eMarketer, US marketer have spent $10bn on programmatic in 2014. This figure is projected to grow to $14.88bn this year and $20.41bn in 2016. The size of the market puts AOL in a good position to snatch a chunk of it. Don Kennedy, President of Advertiser Platforms, AOL, says: “Mobile, particularly within the app environment, is an increasingly important piece of marketers’ media spend, and we are excited to expand the options our customers have to tap

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Digital advertisers Adperio bolsters anti-fraud toolkit with AppVault launch

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Digital advertising company Adperio has boosted its anti-fraud toolkit with the launch of AppVault. Currently in beta, it joins Adperio’s existing PixelVault fraud prevention technology, which was launched last year. Designed for mobile developers and brands, AppVault watches over active app install campaigns to ensure the data collected is accurate and trustworthy. It does this using a variety of tools, including those which single out aggressive ad tactics, watch for rebrokering, and finally, control sources which the system suspects of blending incentivised traffic. Matthew Lord, VP of product and tech at Adperio, said: “Adperio has always given our clients a wide variety of brand safety and fraud protection services. AppVault is an exciting new product that allows us to share this compliance-focused data directly with

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App Promotion Summit London is Back on 9th July 2015

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We are delighted to announce that for a 3rd time, the leading app marketing conference is returning to the Jumeirah Carlton Tower hotel in Knightsbridge, London. App Promotion Summit London will take place on Thursday, 9th July 2015 and will once again address the app industry’s greatest challenges – distribution and discovery – and we’d love to get you involved. App Promotion Summit Returns to Jumeirah Carlton For the 2015 edition, to reflect the pace of change in the world of mobile app and game marketing, we will be stepping things up a notch under the theme of ‘Unlocking Growth for Mobile Apps & Games’. We have already managed to secure key contributions from experts representing the likes of Facebook, Google, SwiftKey and The New

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Juice Mobile adds 100% viewability to in-app mobile apps


Mobile marketing and ad agency Juice Mobile recently announced the addition of 100% viewability to its in-app and mobile web ads. The service will apply to ads run through the company’s Nectar programmatic platform as well as its mobile DSP Swarm. Neil Sweeney, President and CEO, Juice Mobile, says: “We see a majority of consumers naturally migrate to premium mobile sites, so we are offering a 100% viewability guarantee not only for in-app ads, but also for mobile web, which is a key differentiator as other ad tech companies do not offer this option. Guaranteeing 100% viewability is a natural progression for us as we’ve always delivered quality mobile impressions for our clients across all of our platforms.” The news come at a time when mobile advertising viewability is becoming a hot topic

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Millennial Media brings 100% viewability to mobile ads


As more consumers shift their attention towards mobile devices, marketers want to ensure their ads are still seen in an increasingly over-crowded marketplace. Mobile marketing agency Millennial Media announced plans to offer 100% viewability for in-app mobile ad campaigns to ensure advertisers’ ads will be more visible. Ad viewability has become a hot topic recently. A State of Viewability Report by the International Advertising Bureau (IAB) finds that it is a strong indicator of the success and accountability of a campaign, but it is hard to measure. Millennial Media is working with Integral Ad Science to bring the first viewability measurement tool for MRAID-compliant mobile ad app integrations to market. Michael Barrett, President & CEO, Millennial Media and IAB Board Member, comments: “The mobile ad ecosystem is desperately seeking guidelines around viewability. Today, we are

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Digital video advertising on mobile devices set to grow rapidly


A new report from BI Intelligence finds that video advertising on mobile devices is growing up to three times faster than on desktops. Over the next five years, mobile video ad revenue is projected to grow to 39.5%, compared to 12.9% on desktops. Total revenue is to rise from $5bn spending this year to $13.3bn in 2020. Video advertising on mobile devices is outgrowing desktop ads rapidly Source: As the number of smartphone users worldwide grows, it comes as no surprise that mobile devices are popular among advertisers. In addition, BI Intelligence research highlights the high rate of success of video ads, saying that in-stream video ads generated click-through rates 18x higher than HTML5 banners. Opera Mediaworks recently announced similar findings. The mobile ad platform says that

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