New Performance Index by AppsFlyer shows top performing mobile advertising networks


Source AppsFlyer AppsFlyer has just released the fourth edition of its AppsFlyer Performance Index. The guide compares the top advertising networks and platforms for mobile ads, based on six billion app installs and 22 billion app sessions and app opens. It compares data across regions including North America, Latin America, Western Europe, Eastern Europe, Southeast Asia, North Pacific Asia and the Indian subcontinent. For gaming apps, the Index shows that Facebook continues to be in the lead. The social media site dominates the mobile ad landscape on both Android and iOS apps. Apple meanwhile has shown potential with its new advertising platform. It ranked third for best retention score on iOS in North America. Taptica has moved up 17 spots to reach #7 for the iOS Power Ranking.

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Matomy rolls out native advertising as a managed service via its mtmy agency


Source: mtmy Media company Matomy Media Group has now added native advertising as a fully-managed service on mobile and desktop to its data ad agency mtmy. Clients will be able to choose native ads across all the agency’s channels -social, search, programmatic, video and more. The move is in line with estimates that mobile native ad spend will reach €8.8 billion by 2020. The steep increase from just €1.5 billion in 2015 shows the format is catching up. Indeed, another study by Facebook and IHS Inc. finds that native ads had engagement rates that were between 20-60% higher than banner ads. Retention rates were three times higher. The format’s popularity is largely driven by its seamless integration and blending into the publishing environment. This makes them less

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Meet Black6Adv Team At The European Summit Barcelona 2017

It’s that time of the year again – we are going to attend The European Summit Barcelona – one of the greatest event in Europe that gathers thousands of professionals coming from every sector of the online entertainment industry, e-commerce, financials, gaming, gambling, dating, forex, binary options, health, nutraceuticals and many others… This 4 days event, from the 4th to the 7th March, helps professionals to find new business opportunities and start potential partnerships in a relaxing and stimulating venue. Sitges is a great place to make this possible. The weather and the beach create a perfect natural context to discuss new cooperations. During the event we will present our state of the art advertising platform, which is capable to ease mobile traffic exchange and that

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Chartboost rolls out Playable Ads for more engaging mobile game advertising


Source Chartboost Chartboost, the mobile gaming marketing company, has launched its own brand of playable ads for mobile games. Called Chartboost Playable Ads, the company hopes that these ads will attract increased user interest and growing revenue for game publishers. Generally, this type of in-app advertising has been shown to result in greater engagement. Consumers can tap on an ad and instantly have a go at the game advertised. Maria Alegre, the CEO of Chartboost, explains that interaction is a vital part of the advertising experience. “Today we’re excited to introduce an entirely new ad experience built around the player – starting with the Chartboost Playable Ad. This new ad format is more than just a playable ad, it’s an immersive interactive moment within a game where

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YouAppi launches SDK for mobile rewarded video and video interstitials


Source YouAppi Mobile marketing platform, YouAppi, has just launched its new Software Development Kit (SDK) as an extension to the OneRun platform. The new SDK lets publishers and app developers choose between rewarded videos and video interstitials. It offers YouAppi’s Post-Install Event-driven targeting, that considers over 60 segmentation parameters including device and geographic location. In addition, the SDK is integrated with mediation partners AdMob (Google) and MoPub (Twitter) so that adverts are being seen by the chosen audiences. YouAppi says that what sets its SDK apart from others is the rewarded video technology, which is based on values of gamification. That means, YouAppi rewarded videos encourage user engagement by offering a value exchange between the end users and app developers. Indeed, rewarded video ads have been

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Multitasking is on the rise and offers the potential for advertisers to reach consumers across multiple mobile devices


As the definition of ‘mobile’ continues to change and includes an ever greater range of devices, marketers are having to play catchup to reach their audiences across an average of five screens nowadays. Verto Analytics, the measurement company, has now taken a closer look at mobile app usage of US customers between January and December 2016, and found that multitasking is on the rise. According to the Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior report, the average smartphone and tablet usage amounted to 114 minutes a day in September 2016. PC usage totaled 104 minutes. Much of that mobile usage is going toward apps. Indeed, mobile app usage is outgrowing mobile web usage, having increased from 6.1 billion hours to 6.9 billion hours

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Meet Yeahmobi at Mobile World Congress 2017


Yeahmobi is heading to Barcelona, Spain, to attend Mobile World Congress. This year, Yeahmobi is bringing a full range of technological products to meet the needs of different clients. For advertisers, Yeahmobi uses four major traffic channels to help acquire active users: Media buying, Performance Network, Native ads platform and YeahDSP, allowing access to over 75% of the world’s premium traffic and a large volume of long tail traffic, available in more than 200 countries and regions worldwide. Yeahmobi AdTech For app developers, Yeahmobi’s extensive direct advertiser portfolio provides a flexible, easy and efficient monetization solution. Developers maximize their eCPM by choosing to integrate an SDK, an offline or online API, or a Smart Link. For the gaming and e-commerce industries, Yeahmobi has introduced a

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Admost Mediation Router Helps Online Head Ball App Fulfill Its Monetization Potential

Online Head Ball is a multiplayer football game, played by +10 million players from all around the world. The players can play 1-1 live matches with their friends and other players in single and seasonal matches and tournaments. The monetization strategy of the game is in-app purchases and programmatic mobile advertising. On programmatic mobile side, players may watch videos and get offers through offerwall to gain extra coins and items in the game. And there is also, interstitials between the matches and pop-up native placements. Ad Types: Offerwall, Rewarded Video, Interstitial, Native Main GEO: TR, EUROPE, CIS, LATAM Online Head Ball iOS game Challenge The traffic spreads to many countries and it’s a challenging process to optimize each ad requests in terms of eCPM and

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Taptica opens new office in the UK to expand mobile marketing focus


Source Taptica With the UK now being the second most advanced mobile ad market according to Zenith Media, mobile advertising platform, Taptica, has announced the opening of an office in the country. The move is in line with the company’s global expansion plans and presents the fourth international office launch by Taptica over the last 12 months. The new UK office plans to work with ad agencies with a particular focus on brands within the entertainment, eCommerce, retail, digital banking, travel and gaming sectors. Taptica wants to expand on relationships with existing European clients headquartered in the UK. As part of the move, Amit Dar, Taptica’s Head of Strategic Partnerships in Europe, has relocated to London to lead the new UK office. He joined the company

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Mobile location data company Factual expands business into Europe


Source Factual The advertising market in Europe is on course to reach $40 billion by 2018, says eMarketer, whilst location intelligence stands to increase from $12.4 billion last year to $32.4 billion by 2021 according to BIA Kelsey. In line with this trend, location data company, Factual, has just announced its global expansion plans to boost growth in Europe. During 2016, Factual almost doubled the figure of active companies licensing its data in Europe. In order to continue this growth, Factual has hired Mandeep Mason as Managing Director of Europe. He will focus on Factual’s European expansion to capture the growth in this market. Mason has previously managed businesses and brings on board experience within location data. Rob Jonas, SVP Revenue for Factual, says: “We

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