Playable ad network mNectar signs with four new mobile ad platforms, opening up to 7000 new advertisers

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Playable ad network mNectar has announced its technology has now been integrated with four new mobile advertising platforms, making it available to more than 7000 new advertisers. The four platforms are Twitter’s MoPub, Opera Mediaworks’ AdMarvel, Fuse Powered’s AdRally, and Sprint’s Pinsight Media+. mNectar’s playable ad tech turns banner ads into playable game demos, allowing users to try out a mobile app before downloading it. The company says it’s the only playable ad network to support server-to-server integration, which saves developers time and money, and because there’s no SDK needed it’s easy for publishers to integrate it into their app. Daniel Cheng, mNectar’s CRO and co-founder said: “mNectar was designed from the ground up to not require an SDK, our whole system was built around

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Airpush guarantees $5 CPM to U.S. developers using its Abstract Banners platform

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Mobile advertising company Airpush is guaranteeing developers using its Abstract Banner ad platform in the U.S. a CPM of $5 between January and March 2015. It’s not giving quite the same assurance to international developers, but it’s still guaranteeing a $2 CPM. The promotion actually started on January 18, and will continue to March 18, and according to reports it has proven popular already. However, despite a $5 CPM being very attractive, there are a few rules which apply. Airpush’s Abstract Banners – transparent, animated banner ads that the company introduced last year – must be activated. According to Airpush, its Abstract Banners already provide a higher CPM than standard banner ads. The company says an app where a standard banner returns a $0.17 CPM

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Mobile World Congress App Planet 2015 Preview

Mobile World Congress

The GSMA Mobile World Congress takes place this year from the 2nd-5th of March.  We are proud to be a supporting partner of the event as one of the App Planet Media Partners. The Mobile World Congress is where senior mobile leaders gather, collaborate and conduct industry business. The event provides the planet’s best venue for mobile industry networking, new business opportunities and deal-making. It includes a world-class conference featuring visionary keynotes; a product and technology exhibition showcasing 1,900 companies; App Planet, the Centre of the Mobile Apps Universe; and the annual Global Mobile Awards ceremony, which recognises mobile solutions and initiatives from around the world. App Planet, the mobile apps exhibition, is the chance to see who is on the edge of innovation in the

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Twitter Mobile Measurement Partners Guide

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The Twitter marketing platform features a series of certified partners whose tools help app marketers and app developers engage with users in conjunction with Twitter ads. A section of these Twitter partners are specifically called ‘mobile measurement partners’. Mobile measurement partners allow app marketers and app developers to track their mobile Twitter campaigns. Platforms such as AppsFlyer enable them to measure the response to Twitter ads. Other partners such as Fiksu Tracking measure Twitter campaigns through the use of granular tracking and attribution, with the ability of having the data visualised through a real-time dashboard. The importance of having a mobile measurement partner to stay ahead of the game goes without saying. App developers need mobile measurement partners to constantly adapt their marketing strategy on the Twitter platform. These tracking platforms allow them to see

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Brus Media Co-Founder, Nic Blair on Incentivised Burst Campaigns and More

  Brus Media is a mobile affiliate network focused on performance-based advertising for publishers and advertisers of apps. Nic Blair co-founded Brus Media in 2012 with business partner and friend Shon Siemonek. Having founded a number of successful ventures, his passion for the digital space naturally progressed to mobile and in particular, the promotion of apps. Brus is still one of only two mobile affiliate networks operating out of Australia, working with advertisers and publishers around the world. We caught up with Nic to find out what exactly Brus Media does and discussed the big trends for mobile advertising in 2015. What is Brus Media and how are you positioned in the market? We are a mobile affiliate network, specialising only in CPI and CPE

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Forbes names mobile ad platform ClicksMob as one of 2015’s most promising companies

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Mobile performance advertising platform ClicksMob has been named one of 2015’s “most promising companies,” by Forbes Magazine. Coming 28th on the list of 100, ClicksMob joins a select few other privately owned companies experiencing high degrees of growth, which the publication singles out for “compelling business models, strong management, and notable customers and investors.” ClicksMob’s CEO, Chen Levanon, said: “It is a rare company that makes the Forbes Most Promising Companies list, and we are delighted, honoured, and humbled that ClicksMob is part of such a prestigious group of winners. This recognition is a testament to the hard work of our entire team each and every day, and the commitment to our clients to continually innovate and deliver the best possible ROI for their mobile

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Smaato introduces SPX, a free publisher ad server designed for mobile

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Real-time bidding ad exchange Smaato has announced a new product named the Smaato Publisher Platform, also known as SPX. This free, publisher ad server built specifically for mobile has been designed to assist developers in attracting advertisers, by offering real-time consumer data for their apps, and connecting them through Smaato’s RTB ad exchange. The SPX platform has a user-friendly dashboard and interface, and provides publishers with complete control over pricing and targeting. Smaato calls SPX a “complete solution for global mobile monetization,” and states it connects publishers with nearly 400 demand sources around the world. Ragnar Kruse, CEO of Smaato, said: “Advertisers are thirsty for more relevant ways to engage wit their consumers who are spending more than 50% of their Internet usage time on

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Avira says mobile ad networks are becoming ‘increasingly aggressive,’ launches own network

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Security software company Avira has rolled out its own security-focused mobile ad network and has criticised other mobile ad networks of failing to protect user privacy. Although it doesn’t name names, Avira says “certain mobile ad networks” are becoming “increasingly aggressive when it comes to harvesting user data.” The company adds that it’s now taking “leadership to protect users from compromised ad networks.” Avira’s new offering is created in partnership with AOL Adtech, which is interesting, given that AOL was recently named as one of 30 data and marketing companies thought to be in violation of EU standards on handling personal information of European citizens. According to the press release, Avira’s network displays ads in a way that “respects user privacy” and “ensures the highest

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Mobile advertising influences 70% of consumers to buy new products

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Research carried out by mobile audience intelligence company NinthDecimal shows that in 2014, 70% of consumers were persuaded to try a new product or brand after seeing a mobile advertisement. This is a 49% increase over the results for 2013. The statistic is part of a report covering how shoppers are being influenced by mobile, using them for research carried out before visiting shops, to in-store promotions and coupons. The data highlights some other high figures. For example, 86% of consumers use their phones before going grocery shopping, while 59% continue to use it at the store. Of those surveyed who use a smartphone while shopping, 42% looked at shopping lists, 37% searched for discounts and promotions, and 35% studied online recipes. David Staas, president

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Daniel Kahtan, AppsFlyer on App Advertising Analytics [VIDEO]

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Daniel Kahtan, Director of Sales and Business Development, AppsFlyer was interviewed at the App Promotion Summit Berlin 2014 by Peggy Anne Salz of MobileGroove. Their discussion covered a range of topics relating to Appsflyer and the app advertising and analytics space. We are now able to share video and audio recordings as well as a transcript – thanks to Daniel and Peggy for the interesting insights. Daniel Kahtan, AppsFlyer on App Advertising Analytics Video Daniel Kahtan, AppsFlyer on App Advertising Analytics Audio Daniel Kahtan, AppsFlyer on App Advertising Analytics Transcript Daniel Kahtan, Director of Sales and Business Development, AppsFlyer interviewed by Peggy at App Promotion Summit Berlin 2014. Hello, I’m Peggy Anne Salz at App Promotion Summit in Berlin, speaking with Daniel Kahtan from AppsFlyer. Welcome, Daniel. Thank

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