MobPartner releases iOS app to help publishers track mobile ad performance

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MobPartner has released an official companion app for its advertisers made especially for iOS, to help clients keep track of revenue and statistics related to all their mobile apps and sites. The new iOS app joins an existing Android app offering similar functionality, which the team promises will also be updated before the end of December. Using the MobPartner app allows advertisers to keep track of their current balance, plus statistics including impressions, clicks, installs, and leads for each traffic source. All this data is can be viewed in daily, weekly, and monthly form. MobPartner’s iOS app keeps track of revenue and statistics In addition to the stats, it’s possible to browse through MobPartner’s catalogue of Ad Units. Both native ads and standard ads can

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Mobile advertising platform Mobile Majority hits $360k in daily revenues

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  Mobile advertising platform Mobile Majority is growing rapidly, and has reported its single highest grossing day to date, when it generated more than $360,000 in revenue. It says this increased performance means that in November, it surpassed its $50m run rate target, which suggests it’s ahead of schedule to become a billion-dollar mobile marketing company. The results were accompanied by other key single day records, including 517 million interactive ads served, and a 76,000 events per minute high. Adding further evidence of expansion, Mobile Majority has recently opened five new offices across America, and has doubled its number of staff to 50. Mobile Majority’s platform is designed to reduce the need for advertisers to coordinate with multiple vendors, and combines all the tools needed

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Tappx mobile app cross-promotion community reaches 2000 developers in 115 countries

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Tappx says it’s now the world’s largest open, cross-promotion community for mobile app discovery, having gained more than 2000 developers across 115 countries since its formation in February 2014. The developer community has racked up 50 million downloads from Tappx during this time. Tappx’s community is home to more than 2100 developers Based in Barcelona, Spain, the collaborative Tappx platform is completely open, and works through developers sharing and hosting each others ads. Tappx’s system ensures the exchange is fair, with the value of each click or impression being split down the middle. All Tappx’s tools are free to use, there’s no membership cost, and a dashboard helps track app promotion campaigns. This is how Tappx’s app cross-promotion community works There’s no restriction on which apps

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Top Christmas Mobile Advertising Promotions

Xmas

The mobile advertising industry is offering some great promotions to celebrate the coming holidays this year. But it can be hard to know which ones are the cream of the crop… Fear not, we’ve assembled a list of the top Christmas mobile advertising promotions and put them all into one place… Christmas Mobile Advertising Promotions: ClicksMob Marathon 2014 MobPartner Christmas Special Competition 2014 NativeX $50K for user acquisition Appnext Christmas Bonus Promotion Mobvista Worldwide Running Battle Promotion Leadbolt Get a 20% Free Mobile Advertising Bonus ClickDealer A Free Trip to Las Vegas and the Affiliate Summit West 2015 Clickky 300 Chances to Earn More Matomy Win a Free App Distribution Campaign Instal 20% Bonus for all New Advertisers ClicksMob Marathon 2014 ClicksMob has decided to celebrate the end of the year with the ‘ClicksMob Marathon 2014′.

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PubNative’s new technology helps advertisers create native-looking ads

PubNative

Mobile advertising company PubNative has announced what it says is the world’s first mobile native adaptor, a new service which pulls information from app stores and other sources to help advertisers better tailor ad campaigns for specific publishing spaces. PubNative says the native adaptor ensures adverts fit in with the look and feel of the platform on which they’re published, and it supports customisable ad units with scalable programmatic demand, including video. PubNative’s platform is API-based, doesn’t need an SDK, and already has more than 20 assets to create what it calls truly native-looking ads. Ionut Ciobotaru, co-founder of PubNative, said:
 “Today, more than 90% of mobile demand does not support native formats. Our technology tackles this challenge by enabling all programmatic demand sources to

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Instal offers advertisers a 20% discount for their ad spend

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Instal is offering new advertisers a 20% discount on their advertising spending for February to celebrate the end of the year. All they need to do is sign up with the ad network before January 31st 2015 to be eligible for this bonus. Instal’s 20% discount on advertising spending Advertisers that take part in the promotion will join the Instal mobile advertising network, giving them access to account managers, analytics, rich media and many more features. It sounds like a great opportunity for mobile advertisers who want to keep their campaign costs down. What are you waiting for?  You can pick up your 20% discount on your mobile ad spend from Instal here.

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Twitter launches Answers, a free tool for tracking mobile app installs

Twitter Ads

Twitter has introduced Answers, a new service designed to make it easier to track ad campaign performance. It’s free to use, and will show information related to promoted and organic app installations which come from Twitter campaigns. Answers pulls all relevant data together for you, then compares and aggregates to make it easy to understand. Twitter’s Fabric contains the new Answers service To use it, advertisers must integrate Twitter’s mobile platform named Fabric into their iOS or Android apps, then make use of the Crashlytics Kit to track conversions. This has the added benefit of not requiring any additional code, because it’s already part of Crashlytics, a system which Twitter promises won’t have an adverse impact on overall app performance. Twitter invited several high-profile companies

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Ex-Apple VP Richard Kerris joins ad buying startup Get It Mobile

Get It Mobile

Start-up ad buying company Get It Mobile has acquired Kinetic Minds, a marketing firm specialising in emerging technology, and with it comes the appointment of Richard Kerris. Joining the company as chief marketing officer, Kerris has previously worked for Nokia, Apple, Lucasfilm, and Hewlett Packard, all in various executive roles. Richard Kerris commented on his new role at Get It Mobile, saying: “This is a pivotal time in the evolution of mobile, as the pace of consumer adoption is accelerating faster than the pace of online ad evolution. The team at Get It Mobile is approaching this revolution with amazing technology and a laser focus on customer success. I’m thrilled to join such a prestigious group.” Get It Mobile’s CEO, Christopher Tanner, said: “Richard’s deep

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The Top Mobile Ad and App Marketing Trends in 2015

Capture

Another year is drawing to a close and it’s about time we contemplate what the next 12 months will hold for the mobile marketing sector. Obviously making predictions on such a young and rapidly developing space isn’t always easy, but we’ve managed to find a range of industry heavy weights willing to opine on what issues will fill this blog’s pages during 2015. In our 2014 round-up of trends, the panel reached a consensus on a few things, namely consolidation among mobile ad companies, which  has certainly panned out. 2014 saw a whole load of acquisitions and mergers in the sector, as bigger players moved in and smaller players banded together. Last year our panel of experts also predicted that mobile native advertising would start

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Yahoo introduces app install ads to the Gemini mobile ad market

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Yahoo has made app install ads available on the Yahoo Gemini mobile ad marketplace, allowing any U.S. advertisers with a managed account to promote apps across the Yahoo network. These outlets include Yahoo’s mobile websites, the Tumblr blog, and a wide variety of mobile apps including Yahoo Weather, Yahoo Sports, and Yahoo News. Advertisers can use Yahoo Gemini to create app install ads By joining the program, advertisers can reach Yahoo’s approximately 550 million monthly app users. Using a single dashboard, app install campaigns can be easily manage and monitored. The company claims the system is accessible enough to attract large businesses wanting to promote a branded app, down to single developers looking to find new users for a game. Yahoo’s VP of product management,

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