Appia on Emerging Mobile App Markets [INFOGRAPHIC]


Appia are an app advertising network operating on a global basis. The company has developed this useful infographic looking at the opportunity to create high LTV mobile users in emerging markets. Some key data points from the infographic are shown below and demonstrate that not only is there huge growth in the emerging mobile app marketing but also huge opportunity. At the moment, there’s a huge number of consumers that aren’t being properly catered to by the app ecosystem or properly marketeted to. For example: By 2017, more than a third of the world’s population will be smartphone users 5.2 billion of the world’s 6.8 billion mobile subscribers are in the developing world Users are accessing content in emerging markets through Google Play (40%), the Apple

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NativeX says it’s “redefining native” with its new mobile video ads


NativeX has announced a new mobile video ad format designed for game publishers called Lightning Play, which it says is redefining mobile native ads. NativeX, an ad network that focuses purely on games and native formats, says its new video ads are based on its own proprietary tech, which enables instant playback of HD videos. There’s also an incentivised element, allowing publishers to reward viewers for their attention, or for installs (though this is optional). Obviously there’s already plenty of networks out there offering video ads – some of which are dedicated to the format such as AdColony – so we asked NativeX what’s going to make their product stand-out? Senior marketing manager Jasmine Mayo told us it’s all about providing a range of solutions

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Leadbolt launches Direct Linkouts to offer customized app install ad integrations


Mobile ad network Leadbolt has launched its Direct Linkouts service that allows app advertisers to use customised app install ads without the use of an SDK. The limited-access service provides app publishers with a range of app install campaigns to choose from, allowing them to simply link to the offers they want to display instead of going down the standard SDK integration route – which can take some time to set up and doesn’t provide the same level of control over which app install ads are shown. Effectively Leadbolt is offering a similar service to mobile affiliate or CPA networks where a publisher can choose which app offers to promote and has flexibility over how these are integrated into their app. This model is increasingly attractive for both developers

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App Annie announces Facebook support for its free Ad Analytics platform


App Annie has rolled-out support for Facebook on its Advertising Analytics platform, allowing app publishers to track app install metrics such as CTRs, conversion rates and installs. The social network will join the roster of 27 other mobile ad networks that plug into App Annie’s free tool, giving publishers a handy overview of how their apps are performing. Facebook’s success in the user acquisition space is well-documented, and the company already partners with rival analytics platforms such as adjust and Apsalar among others, so the announcement is certainly a welcome one for App Annie users. App Annie Advertising Analytics Ad Network Integrations However, App Annie will also need to ensure it’s house is in order as Facebook has proven rather stringent when it comes to

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5 Tips for Mobile Affiliates from YeahMobi

Lena Liu-Director of Affiliate Manager at YeahMobi

Lena Liu is Director of Affiliate Management at Yeahmobi - a leading mobile performance marketing platform – and shares some of their tips for successful mobile affiliate marketing YeahMobi’s Affiliate bonus competition has come to a close, and our affiliates did a great job. More than 100 affiliates hit their bonuses. ​We want to congratulate everyone on your achievements and applaud you for your hard work. We’ve seen a lot of trends pushing affiliate marketing to new heights. YeahMobi is NDP Media’s flagship brand and is currently the world’s largest user acquisition platform. We have a broad network of affiliates and provide excellent offers and helpful support to help businesses reach their goals. We’ve analyzed some of the trends in mobile affiliate marketing and have 5 tips

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Matomy SVP Erez Gross on the Mobile Advertising Market – RTB, Native Ads and Mobile Media Buying


Erez Gross, is the SVP of Display and Mobile at Matomy Media Group and spoke with us about his views on the mobile advertising market and where it’s heading as well as some insights into how Matomy is positioning itself in terms of some of these trends.   What are some of the new products and services you’ve been working on at Matomy? It’s an exciting time at Matomy. Following our IPO in July on the London Stock Exchange, we have increased our capital investment and are making major investments across the company, with a particular focus on enhancing our mobile capabilities. In terms of mobile, we have been focusing on building out our independent RTB abilities and creating an internal technology that will allow us to

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KissMyAds renews partnership with HasOffers, announces deeper integration


Mobile ad network KissMyAds has renewed its partnership with HasOffers and has announced deeper integration with HasOffers’ attribution analytics platform. KissMyAds’ publishers will now have access to better targeting features and more mobile inventory. The performance network also says clients will be provided with “advanced training” so they get the most out of the new features. Marc Ahr, CEO of KissMyAds, said: “I’m excited to continue the successful partnership we established in 2011. We partnered with HasOffers by TUNE because they are the leading provider of mobile and attribution analytical technology in the market, and it is important for us to constantly deliver optimum service levels to our customers.” HasOffers GM Cameron Steward added: “We have been working with the KissMyAds team since they started

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Tapdaq: Indie devs are being “left behind” by app marketing companies


It’s no secret that user acquisition costs are continuing to rise, making it ever more difficult for the thousands of smaller, indie, developers out there to get their app noticed and downloaded. Enter London-based Tapdaq, which just recently closed a $1.4m funding round. Tapdaq is a marketing platform that’s hoping to alleviate the above problem by building a community of indie developers who use virtual currency to trade ad inventory between each other. Unlike similar cross-promo platforms such as Chartboost and Appflood, Tapdaq eventually plans to work on a freemium model by giving developers the option to buy virtual currency with real cash, as well as earning currency by generating installs for other devs (at the moment the option to buy currency has not rolled-out).

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How to Avoid Fraud in Mobile App Marketing


Ron Brightman has been doing performance marketing for over a decade, in senior roles at various companies. During the last 3 and a half years, Ron has been the CEO of Performance Revenues – a mobile performance marketing network. Today the company works with several of the world’s top mobile advertisers, in various verticals, delivering high volumes of quality users worldwide. The objective of this article is to help you, as an app developer or advertiser, to discover fraud in your performance based mobile campaigns. Fraud is a common phenomenon when buying mobile app users, so developers and advertisers must be aware of its existence and the methods to detect and deal with it. There are two approaches to detect fraud, a very short one and a pretty long

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Clickganic raises $300K from Mobile Ad Platform Clickky


Backed by WannaBiz business-incubator, Advertising platform Clickganic has raised $300k from the mobile advertising company Clickky and business-angel Eugene Medvednikov. Clickganic helps publishers to increase their revenues, serving 1.5m ad impressions per day. It was founded by Sviatoslav Kliuchev and Eugene Kukharchuk in February 2014. Headquartered in London, Clickky is a mobile app marketing platform that focuses on user acquisition and traffic monetization – it was founded in 2010. The CEO of Clickky, Vadim Rogovskiy, had this to say on the development: “I’ve liked the Clickganic team since we accepted them for the WannaBiz program, where I’m also a board member and co-founder. They are very ambitious and with our help they’ll definitely achieve their long term goals. The value of this deal for Clickky is aiding the development of Clickganic’s

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