In the wake of the annual mThink Blue Book Survey, ClickDealer takes it one step further to secure its top position in the rating, launching the Hashtag Hunt contest. The premise is simple: all one has to do to participate is vote for ClickDealer in the survey, tweet about it using the hashtags #ClickDealer #HashtagHunt, and get as many retweets as possible. Two of the most retweeted contestants will each receive a $100 cash prize and a $50 gift card of their choosing. Not bad for three minutes worth, huh? You can join the hunt here.
Cheetah Mobile is encouraging mobile ad networks and mobile affiliates to come back to them. The reward for joining back up is higher payouts than before and a ‘welcome back’ bonus. Exclusive Cheetah Mobile campaigns are also on offer, such as CM Security & CM apps as well as those from other leading app developers. The rewards are as follows: Ad Networks – Need to achieve $30,000 earnings in the month of October to receive an additional 10% bonus Media Buyers – Need to achieve $15,000 earnings in the month of October to be rewarded with an additional 8% bonus Some things to note are: The bonus will be based on validated earnings only/ The campaign specific terms and conditions apply Bonus will only be applied on
Friday 8th October is the last day to reserve ‘Super Early Bird’ tickets for App Promotion Summit Berlin 2015. If you’re planning to attend the industry’s leading app marketing event we recommend that you register online ASAP to save yourself €150. Ticket sales are 5 times higher than at this point last year and we expect APS Berlin to sell out, as it has for both previous Summits. To include you, and your organisation, in the list of confirmed attendees would be fantastic. Companies that have recently booked tickets include Gruner + Jahr, Zalando, RTL Interactive, Doodle, GameDuell, Ulmon, Ringier Publishing, Madfinger Games, STYLIGHT, MEC Germany and Universal Music. Please register by the end of business tomorrow to secure your place and take advantage of
Christophe is the CTO of Addict Mobile, creators of the first 100% profit-oriented mobile acquisition technology. With over 5 years of experience, Addict Mobile provides mobile campaign management all over the world: strategy, materials creation and translation, campaign optimization (pre-targeting, A / B testing, post-targeting) and fraud detection. As expert on Amazon Web Services and big data / large-scale management, Christophe built our media technology to buy from more than 250 acquisition sources and guarantee a positive ROI. Recent studies have found that mobile fraud represents between 20% and 30% of the global mobile inventory, whose cost could amount up to $1 billion to advertisers this year. The mobile economy is still young and uncontrolled, leaving space for more dishonest individuals to find ways to
What is InboxMobi? InboxMobi is your direct connection to a highly captive audience. Achieve 100% message deliverability and maximize monetization when your users install an InboxMobi profile inside the iPhone’s native Mail app. The InboxMobi profile immediately appears in line with the other inboxes and automatically delivers new messages to the top of the All Inboxes folder — gaining you maximum exposure every time your audience opens any of their mail. What are the key benefits of InboxMobi? Improve engagement with your audience when you turn one-time website visitors into lifetime mobile email subscribers with InboxMobi. The direct-to-user content delivery captures the attention of your audience on their most engaging devices and drives action to your site or app immediately — increasing user value 10X.
Mobile ad network, Supersonic, has announced a partnership with Chartboost, the in-app ad monetisation company, to provide mediation support. Developers already using the Supersonic Mediation Platform can now leverage Chartboost as a demand source, boosting revenue and ad fill rates. Supersonic partners with Chartboost Source: supersonic.com The Supersonic Mediation is a one-stop shop solution incorporating deep access to demand sources. Developers manage and optimise their ad networks via a centralised SDK. Developers utilise tools such as real-time reporting as well as inventory control. Christine Lee, Director of Business Development, Chartboost, says: “It’s an exciting time to be a mobile developer. As the world looks to mobile in enabling the dreams of a truly connected world, we are providing developers the tools to make it a reality. Partnerships with leading
Orit Sharon is head of marketing for Appnext, a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps . With a growing community of over 25 thousand developers, Appnext has created a marketplace that connects publishers and advertisers directly and transparently, empowering their monetization and app distribution efforts. Last week, Appnext exhibited at the Dmexco 2105 event frequented by a record-breaking of 43,000 visitors who came to Cologne to hear about the latest innovations in the digital market, share ideas and take the industry forward. At this event, Appnext demonstrated its commitment to providing technology and solutions to promoting apps across the region. We demonstrated our recent announcement of our native video ad solution to fuel app discovery
Mobile ad platform, SmartApp, recently launched a rewards program for publishers. The StartApp Rewards Program lets publishers earn points for each dollar on the StartApp network, unlocking new tiers the higher the amount. Tiers provide benefits such as prizes, gifts and priority services to publishers. StartApp launches Rewards Program Source: startapp.com Itay Rokni, CRO, StartApp, says: “We are thrilled to be first-movers in the mobile-ad industry, offering our clients access to benefits and prizes as a way to thank them for their continued loyalty. It is important for us to live up to the strides we have taken to become the partner of choice for app publishers and this program is a meaningful way to give back to them.” In addition to points, publishers can also take part in special
Yahoo continues to steadily upgrade the features for its Gemini platform, the company’s marketplace for search and native advertising across devices. Amongst the latest features to be added to the platform are Richer Targeting as well as Greater Reach. Yahoo expands Gemini Source: gemini.yahoo.com Custom audience targeting lets marketers target native ads across various screens. Clients can retarget website users but also app users in order to re-engage their audience and continue to build valuable app users or customers. Gemini app retargeting Source: gemini.yahoo.com Tom Cummings, Director, Account Management, Fiksu, says: “High-quality targeting data is a critical component of efficient mobile marketing. Fiksu clients that participated in the Gemini custom audience pilot were able to put both their first-party data and our Fiksu Personas to work building effective audience
Facebook yesterday announced that it added Advertiser Outcome Scores (AOS), which let publishers measure and evaluate the success of their ad placement by taking a closer look at outcomes such as app installs, purchases and registrations. Advertiser Outcome Scores can then be used to improve ad performance and ultimately revenue. Facebook launches Advertiser Outcome Score Source: facebook.com Scores are viewed from within the Audience Network dashboard to help spot opportunities for ad improvement. Scores rank from 1 to 13 and can be compared against all other placements or similar ones. Facebook considers strong scores to be 8+. ANP dashboard Source: facebook.com Cheetah Mobile, for example, used the AOS to improve a standard banner ad at the bottom of an app’s page. By replacing it with a slideshow format featuring rich images,