Ad4Screen spins off Accengage business unit focused on mobile CRM


Ad4Screen has launched Accengage, a new business unit based around its mobile engagement tools and activities. Accengage allows app publishers and advertisers to engage with their audience through push notifications, in-app messages and more. The platform features A/B testing, deep-linking and has the ability to track, retarget and analyse user data so app publishers and advertisers can keep ahead of the game. The existing media business will continue to be run under the Ad4Screen brand. Jerome Stioui, CEO of Accengage, had this to say: “We believe that having a company totally dedicated to Mobile CRM is a plus for our customers. The market today needs to improve the engagement rate of mobile applications and create cross-channel personalized relationships with consumers. Accengage meets these objectives with the resources, dedicated teams and an international

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Swrve announces real-time data sharing platform


Swrve has launched what it claims to be the world’s first open platform for mobile marketing automation. The ‘Swrve Open Platform’ centres on real-time data sharing between other marketing solutions such as Marketo and Tableau, allowing Swrve to synchronize mobile events and data between them. Christopher Dean, CEO of Swrve, had this to say: “Most CMOs know they need to have a mobile strategy as part of a comprehensive omni-channel marketing plan. With Swrve’s new Open Platform, app and digital marketers will find it easy to integrate Swrve with their existing marketing technology systems.” Key companies participating in the Swrve Open Platform include Eloqua, TUNE, Lytics, AppsFlyer, Converser, Nexmo, AD-X and Apsalar, in addition to others. The result is that mobile data related to specific consumers can now become

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Taptica hires Dekel Boni to drive product development

Taptica - New

Taptica has hired Dekel Boni as its vice president of products. Dekel brings to the table several years of experience and a new product vision for the mobile ad platform. He previously served as chief operating officer and vice president of products at Digital Turbine in EMEA, managing products and services for mobile operators around the world, including Verizon, SingTel, Telefonica, Vodafone and more. Dekel also held positions in engineering and research for Israel’s largest telecommunications company Cellcom. Sigal Bareket, CEO and co-founder of Taptica, had this to say: “Mobile has become the most important medium for advertisers looking to engage consumers. Taptica understands this and is dedicated to not only helping them find users – we want to help them find the right users. Dekel’s background in mobile fits perfectly with

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Can Tumblr’s app install ads put pressure on Facebook?


Tumblr has become the latest social platform to take on Facebook in the lucrative world of app install ads, announcing a new native in-content-feed unit sold on a CPI basis. On the surface, the Tumblr Sponsored Apps solution looks pretty standard and follows the formula pioneered by Mark Zuckerberg and Co, with a unit that appears in-between content posts, displaying an image and call-to-install button. Tumblr is also offering a Facebook-style carousel unit that lets you swipe your way through different ads. So what’s Tumblr offering over its rivals (which also include Twitter, AOL and parent company Yahoo!)? Well the blogging platform told TechCrunch its Sponsored Apps function more like regular blog posts than standard ads. How this works is unclear, but we guess it

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Fetch launches dashboard data tool ‘FetchMe’

Mobile marketers Fetch have launched their new dashboard data tool called FetchMe. FetchMe allows app developers and brands to find out what’s effective in creating specific user behaviour, such as installing an app. The tool works by analysing changes in user activity, engagement rates, and conversions. The overall aim is to more efficiently connect mobile users with paid ads, resulting in higher engagement levels. James Connelly, founder and CEO of Fetch, had this to say: “FetchMe puts the mobile consumer first and has been designed to measure real people not media. It has increased our ability to incorporate user behaviour into our media targeting, ensuring that all our clients can now show the most relevant message to the relevant users at the right time on mobile whilst gaining a deeper understanding of

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NativeX offers app developers $50K for user acquisition

NativeX promo

NativeX is getting into the festive spirit by offering app developers $50K for their user acquisition campaigns this season. App developers need to spend $50K on advertising with NativeX and monetize their app with the network for 50 days. NativeX then reciprocates this commitment by investing an additional $50K into user acquisition for the app developer.  How NativeX’s $50k user acquisition proposal works There’s a few other things that app developers should take note of below: The offer is for iOS and Google Play apps only App developers must implement NativeX’s SDK or API for monetization and be running their ads before Dec. 21, 2014 App developers must commit to providing a minimum number of ad impressions in premium geographies Eligibility for user acquisition fund matching begins upon implementation of

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The 7 Secrets of Mobile Ad Networks

Top Secret

Mobile ad networks provide mobile advertisers and publishers with ways to increase their brand identity and monetise their apps. But maybe not everything is as straightforward as it seems… Here are 7 secrets of mobile ad networks that you might not have known, written by an anonymous contributor – can you guess who it is? Of course not all mobile ad networks are the same and some are better than others but it pays to know their secrets … 1. They don’t own all their traffic Some ad networks claim that a large amount of their traffic is owned by them. But that’s usually by adding all their partners’ traffic together as well. 2. Their tracking tools aren’t always accurate Cookie tracking doesn’t work in the mobile format. So

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Dot Com Infoway CEO, Venkatesh C.R. on the Latest Trends in App Marketing

Dot Com Infoway New

Dot Com Infoway is a provider of mobile app marketing and app development services that was founded in 2000. Venkatesh C.R. is the Managing Director and CEO. A young veteran in the Indian IT circle, Venkatesh has been an active digital entrepeneur since 1996. In addition to Dot Com Infoway, he founded the Galatta Media content business and co-founded Magzter, a leading cross-platform digital magazine store, newsstand and ebook platform, which has raised $13m of funding to date. Venkatesh C.R. leads by example and believes that, with sincere and relentless hard work, “Everything is possible, especially the impossible”.We caught up with him to find out more about Dot Com Infoway, hear his views on the world of app marketing and discuss the future of the industry.

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ComboApp Talks App Performance Tracking with App Annie


Any app developer who has marketed their app has used, or at least heard of App Annie. The company provides business intelligence solutions such as ranking, sales analytics and advanced market intelligence for the app economy. In this interview, Art Dogtiev, Head of Branded Content at ComboApp, talks with Marcos Sanchez, VP of App Annie’s Worldwide Communications. The duo discuss the company’s history, essential mobile app performance metrics, app discoverability and possible ways to resolve this $64 billion problem for app developers to crack.                   Hi Marcos. The topic on the table is app performance tracking. Now, I don’t know how many times I have heard App Annie being mentioned as an app analytics provider. If you

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Juice Mobile adds Wikia and Grandex to its programmatic direct platform


Juice Mobile has plugged premium publishers Wikia and Grandex into its Nectar programmatic direct platform, the company has announced. Juice says the addition of Wikia and Grandex, as well as several others, increases Nectar’s available mobile inventory by over one billion new impressions. The ad tech firm reckons this makes Nectar the “world’s leading programmatic direct platform for mobile.” Programmatic direct is distinct from the open bidding environment of RTB, in that it focuses on automating direct, guaranteed, ad buys with no auction. While this sounds pretty similar to traditional direct digital ad sales, Juice says programmatic direct offers the best of both worlds – the efficiency and scale of RTB with the visibility and control of direct sales. Juice CEO Neil Sweeney said: “Through

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