This week’s roundup of the best mobile blogging from around the web is over at the Musings of a Mobile Marketer blog put together by Helen Keegan aka @technokitten.
This week there are posts about mobile app customer segments, bad mobile advertising strategies and our post on the top mobile advertising companies of 2012 also made the cut.
The Carnival of the Mobilists is hosted this week over at the Mobile Web company. It’s a great roundup of the best mobile blog posts from around the web including posts on mobile apps, mobile marketing and our own post on mobile ad fill-rates. So go check it out!
This week’s Carnival of the Mobilists – a roundup of the best mobile blogging from around the web is up over at the Hoober blog. There’s a great summary of the various posts this week spanning mobile advertising, the Kindle Fire, Operating Systems, Wearable computing and more. So go check it out.
The Carnival of the Mobilists is a blog carnival – hosted each time on a different blog various mobile bloggers from around the web submit their best posts for inclusion. The Carnival is now back to a weekly schedule, with good mobile citizen Peggy of Mobilegroove providing the organisational glue and good energy.
The first Carnival of 2012 is hosted over at the Fonecast blog. There’s posts there from the likes of Mobile Marketing Magazine, Chetan Sharma , Ajit Jaokar and Volker Hirsch. They’ve also been good enough to include our post about Mobfox vs Admob. Anyway, head on over to the Carnival of the Mobilists to read more.
Dennis of the most excellent and long-running mobile blog Wap Review has just posted a bumper Carnival of the Mobilists review of the best mobile blogging. There’s some great stuff in there this month including our post on Mobfox vs Admob as well as posts on apps, mobile marketing, platforms and more. So go check it out!
So more news from the team at Kissmyads – lots of new offers in Portugal, new service delivery standards and the founder Florian is going to be in New York and London in the next few weeks if you want to meet him. Here’s the news below – direct from the horses mouth:
67 NEW SERVICES
Thanks to a major cooperation we just closed with a company from the mobile
content industry, we’re happy to feature a total of 67 new offers targeting
consumers in Portugal. If you have mobile web traffic from Portuguese users,
this may be very interesting for you. The advertiser promotes a range of
mobile services. To subscribe to these, users need to confirm their order by
entering the so-called web PIN in a confirmation field online. The incentive
is high to do so, the services run premium content, such as stuff for
adults, football, prize draws and music. There are well-known names
involved, such as Cristiano Ronaldo, Real Madrid and the Black Eyed Peas.
CPAs are attractive, ranging from 3.5 to 4.5 Euro.
ENHANCED SERVICE LEVEL
Over the recent weeks, we’ve worked hard to provide even better service and
solutions to you. We want to make sure we meet all your needs individually.
We’re happy to guide you through our system. If you wish, you can get a
tutorial regarding all of KissMyAds’ features from our support – just
contact Markus (markus@kissmyads.com).
MEET FLORIAN IN LONDON AND NEW YORK
Our CEO and founder Florian Lehwald will be networking with affiliates and
spreading the word about KissMyAds in the next weeks. He’ll be in London on
Thursday, 28 July, starting from 5pm at the Affiliate Summer Networking
Drinks, The Hat and Feathers,2 Clerkenwell Road, London. In August, Florian will be at Affiliate Summit
East 2011. The summit runs from August 21st through August 23rd and takes
place at the Hilton New York. If you’d like to meet Florian at either event,
it’d be great if you contact us ahead of the events.
We’ll keep you posted on more offers and updates at KissMyAds,
Yours
Florian Lehwald, CEO and founder, KissMyAds
The Carnival of the Mobilists is hosted over at the ever excellent Mobile Groove this month with Carnival Queen Peggy Anne at the controls. There’s a bunch of great posts in the Carnival this month including one we put together on looking at some of the new mobile advertising networks out there. If you’re interested in mobile web, NFC, apps or mobile retail they’ll be something there for you to read so go check out the carnival of the mobilists!
So the Carnival of the Mobilists is back for May hosted over at Francisco Kattan’s blog. The Carnival provides a round up of the best mobile blogging over the last month. There are posts on mobile app business models, a mobile coupons post by the mighty Russel Buckley (formerly of Admob), a major thought piece by Ajit Joakar on Telco 2.0 and analysis of Nokia and Windows Mobile 7. Fransico also included the Mobyaffiliates piece on making money from mobile marketing. There’s also pieces covering mobile games, Meego and more. So go check it out!
New Media Age is one of the leading magazines in the UK covering the digital media and digital marketing sector. They just featured a large article all about mobile affiliate marketing. The guys over at DC Storm have linked to the article from their site with a quote fromNeil Sampson, Head of New Business at DC Storm highlighted.
You can grab the pdf here
Roll up Roll up for the Carnival of the Mobiliststs touching down here at Mobyaffiliates – the no.1 place for making money on mobile. We’ve got a nice set of quality posts this week so have a read and keep up to date with the best of the mobile blogosphere.
Mobile Advertising
First up is an Epic post from Andy at the most excellent Mobithinking blog covering mobile advertising. Andy asks if the FTC stop Google buying AdMob? and should advertisers pay US$1 million for the ability to run iAds? Are Google and Apple at war? Will the FTC investigate Apple? Inquiring minds want to know and Andy breaks it down.
The Mobile Boom
Carnival Veteran and mobile guru C Enqrique Ortiz has an indepth article which analyses why mobile is booming. This is a cracking bit of work with a load of great stats and analysis and wins post of the week!
Blackberry
Carlo Longino MBA (Congrats!) and Founding Mobilist has submitted a post from the WIP Wireless Industry Partnership reviewing their recent Blackberry event. The post is a great overview of what’s happening in the world of RIM and is full of great stats such as that RIM accounts for 58% of the North American enterprise smartphone business.
http://www.wipconnector.com/blog/rim_wes_2010_report_from_widality
The Google Android Nexus One
Mark Bridge over at the thefonecast.com has a lively assessment of the Google Nexus One handset and
Meanwhile, in a similar vein, industry legend Ajit Jaokar asks – Is it game over for Google’s direct to consumer strategy and what can we learn from it? In Ajit’s view the Nexus One has not lived up to Google’s expectations in terms of sales. As usual a provocative and analytical post from the Open Gardens Crew.
http://opengardensblog.futuretext.com/archives/2010/05/is_it_game_over.html
Amdocs have a nice post covering the “off-portal” mobile market. Consumers are increasingly going off-portal to browse and consume content from their mobile handsets. And while that’s seemingly not great news for service providers trying hard not to be squeezed out of a very lucrative value chain, Matt Anderson explains why it might not actually turn out to be so bad after all if the walls were to come tumbling down.
http://www.amdocs.com/blog/Lists/Posts/Post.aspx?ID=149
Blyk is back
Finally, the Queen of the Carnival Peggy Anne Saltz over at the ever-excellent Msearchgroove reports that the ad funded mobile network Blyk has re-emerged in the Netherlands following a less than stellar UK launch. Go check it out -
That’s it – thanks for all the excellent submissions and thanks for reading – feel free to browse our posts on mobile affiliate marketing and other stuff whilst you’re in town. Have a great week!
Another Carnival of the Mobilists over at Mobienthusiast this week. Holly has done a great job reviewing all the latest and greatest mobile posts so go check it out.
This week’s Carnival of the Mobilists is over at http://arjw.wordpress.com/2010/04/12/carnival-of-the-mobilists-219/
There’s three sets of posts with great mobile blogging from the likes of msearchgroove and more so go check it out
Carl Martin over at Mobsessed is hosting this week’s Carnival of the Mobilists and included a mobyaffiliates post on mobile app affiliate marketing. Carl’s done a great job of reviewing all the various post and there’s plenty of good stuff in there so head on over for the best of mobile blogging!
The Carnival of the Mobilists 217 is out at Indigo120 featuring a Mobyaffilliates post on iphone and affilate marketing. There’s a lot of other good posts this week so go check it out.
Rob Smith from blueleaf digital posted up on the excellent Carsonified blog a post on “5 Important E-Commerce Themes for 2010″. The third theme was “Mobile” and Rob says:
“I know, it’s been coming for years. However it’s widely believed that smart-phone adoption will reach a critical mass in the next 12-18 months. What does that mean for us? Customers will have access to the internet or at least a much richer media experience via their phones. People generally always have their phones with them. On the train in the car, the office, at home on the sofa. Many more people have phones than laptops.
What does this mean for e-commerce? Will people really shop and look through entire catalogues to order? Maybe not. Will they bob on their phone to track their order? Maybe. It’s all about context and how they are using their phone to communicate with you and your service.
Some companies are already striving ahead. Pizza delivery companies like Dominoes and Pizza Hut are doing well in the space creating applications and mobile focused websites to help with ordering. It’s important to note that we don’t mean iPhone applications here. It’s a combination of applications and mobile focused websites that are the key. The iPhone is still not a massive % of the mobile space.
Other notable successes in this area are Amazon and Interflora. Some notable failures are Tesco (UK supermarket chain), Sainsburys (UK supermarket chain) and play.com (online entertainment retailer) – all without a whiff of a mobile site on my iPhone.”
Of course here at mobyaffiliates we completely agree and expect things to change rapidly this year as mobile commerce goes mainstream. For example, the success of Ocado in developing an iphone app means that Tesco is sure to follow soon. One thing to note is that Amazon is not that mobilef-friendly – they have yet to open their affiliate program to mobile devices. One thing is for certain – the more e-commerce there is on mobile, the bigger the opportunity for mobile affiliates!
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In the emerging world of mobile affiliate marketing one company stands out at the moment and that’s mobpartner. They have pioneered affiliate marketing on mobile and have built up a massive base of mobile afffiliates and a good range of different programs from various different merchants. They have also spent a lot of time developing a robust platform which can be accessed over both web and mobile web. So if you want to learn about mobile affiliate marketing – learn about mobpartner.
Luckily mobpartner have put a couple of presentations about their service online which are well worth reading. The most recent was given at MWC 2010 just a short while ago:
This is an older presentation made at Mobile World Congress the previous year:
We’ll be covering more about mobpartner here at mobyaffiliates so watch this space.
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Welcome to the Carnival of the Mobilists touching down here at Mobyaffiliates. Last week Mobithinking hosted a very successful Carnival after having had to call for more posts during the weekend. We’re already seeing the benefit of their rallying call with a nice group of posts this week in the Carnival inbox…
Post of the week is a tough one – am going to give joint honours to Terence Eden and Tomi Ahohen – Terence Eden’s post is such as brilliant detailed review, with loads of screenshots whilst Tomi Ahohen really brings a challenging and alternative perspective to the Silicon Valley, iphone dominated view of the mobile world. Congrats guys!
Carnival regular and mobile-industry LEGEND Ajit Jaokar provides a thoughtful post on lessons we can learn from the success of Skype on mobile app stores. Ajit says that appstores are acting in a very disruptive way – forcing operators to allow new types of services such as VoIP onto their networks.
Another BIG HITTER in the mobile world is Chetan Sharma and he brings a write-up, including video of a new event – Mobile Breakfasts. The next event is on June 18th focused around mobile startups.
The always excellent mobithinking crew have a post on Mobile social networking statistics – it seems that social networking is EVEN BIGGER on mobile than on the PC – with services like twitter and facebook totally dominating mobile internet usage.
The Wireless Industry Partnerships (WIP) crew are kicking up a storm right now and their post over at WIP Connector introduces the Intel Atom Developer Program and the amazing fact that there will be 139m notebook computers out there by 2012.
Still THE BEST blog covering mobile internet, Dennis over at Wap Review has a post reviewing Opera mini 5 on Android – as usual this is a great post breaking down how the new browser interfaces with new technologies like HTML 5 and multi-touch. It seems that Opera Mini is struggling a bit on the new generation of devices compared to on feature phones and old style Symbian handsets where the native browser is so bad it is easy to improve on it.
Meanwhile, Tsahi from Radvision is talking ipads and specifically – “Why the ipad wont have a front facing Camera” – a great analysis that cuts through the mac rumour mill with the real facts – great post.
Antoine J Wright brings a thought-provoking and original look at sustainability in mobile and the longevity of mobile handsets.
A late entry from Mobile Guru Tomi Ahohen – a really great post that bursts the bubble of the location services hype a la Foursquare et al and argues for services based on simple technologies such as SMS, basic mobile internet – cracking post.
That’s it for this week – next months Carnival hosting appears to be free – so if you have written a piece included in this carnival maybe you’d like to volunteer for it? Otherwise it may be over at the excellent msearchgroove where PeggyAnne the Queen of the Carnival blogs.
Dennis over at Wap Review is hosting this month’s carnival of the mobilists and he’s featured the mobyaffiliates Mobile Affiliate Marketing Opportunities Presentation. The Carnival is a roundup of the week’s best mobile-related blogging and this week features some great posts on the ipad, appstores and more.
There’s a decent article over at the aceaffiliates.com site which
“Mobile affiliate marketing: Get Ready for a Revolution”
This article makes the case the mobile is going to be a key channel for affiliate marketing.
“Affiliate marketing through mobile phones is going to be huge soon. Because, to make a long story short:
– 3G phones with broadband-caliber Web browsing capabilities are multiplying like rabbits.
– Americans are flat-out addicted to their mobile devices.
– People from other countries are even more flat-out addicted to their mobile devices.”
The article makes a good point that in a few years, when m-commerce is established the market will be crowded, so now is the time to get involved.
“Five years from now, when mobile devices are well-established as a sales channel with millions of consumers buying stuff right off their phone every single day, the bandwagon will be a crowded and chaotic one. The time to start thinking long and hard about mobile affiliate marketing is now, when the bandwagon is plodding along serenely but steadily. “
Great advice and good to see more and more people are noticing the potential of mobile as an affiliate channel.
Simon over at welovemobile did a great post on mobile affiliate marketing a while back that’s it’s well worth pointing out again.
“Internet affiliate marketing is a massive multi-billion dollar industry, from bedroom set-ups to multinationals, huge amounts of internet transactions are being facilitated through affiliate networks. Earlier this year, NMA reported that mobile affiliate marketing was a little way off, seeing as buying on the mobile internet was not yet commonplace.
What the NMA didn’t mention was that both the online adult content industry and the online gambling industry have been seriously into mobile for some time and that pure mobile generated revenues are on the increase. Mobile adult content is big business, and mobile affiliate schemes for this sector have been around for a while, but mobile gambling outfits (both pure-play mobile companies and PC web transfers) are now increasingly trying to grab a slice of what many people believe will be a massive industry.”
Simon goes on to give a really great in-depth look at the mobile affiliate marketing sector with respect to mobile casino affiliate programs, and says:
“The commercial model is simple, mobile affiliates are paid for the gamblers they refer to the casinos. One model is a fixed sum per player sign-up, the other is a slice of the gambling revenues from the players they refer. The amounts paid to affiliates vary widely, from £12 to £40 per signup to 30-60% of gambling revenues. I have heard some in the industry claim that mobile casino’s are prepared to pay up to £80 per acquisition and new players are valuable enough to warrant TV advertising (Probability recently aired TV spots in the UK for its Mobile only Ladyluck casino). There is certainly gold in them there hills……”
Mobile casino is definitely one of the leading sectors in mobile affiliate marketing at the moment, if not THE leading sector. In the abscence of other verticals like travel and finance it is leading the way. For more go on over to welovemobile and read the rest of the article.
I found this article by Online Revenue News with some interesting “thoughts and speculation on mobile internet affiliate marketing. The author CT Moore points out that mobile affiliate marketing might be completely different from affiliate marketing on the PC web and much more based around real world interactions:
“Through technologies such as GPS, NFC, and LBS, the mobile web will close the gap between online/digital and physical interaction, merging digital experiences with physical spaces and experiences. In fact, Web 3.0 may not be the semantic web, but a mobile one that’s part physical and part digital.
One of the ways in which it will likely do this is through downloadable apps, and I think that networks, software providers, and affiliates all need to start considering how those apps fit into the affiliate marketing model. For example, affiliates might build app directories and make a rev-share on every app download they generate.
Also, GPS, NFC, and LBS seem to have the potential to bring mobile affiliate marketing together with offline affiliate marketing. After all, if affiliates can receive commissions for the offline sales they generate, there’s really no reason why they couldn’t make commissions on targeting users with nearby promotions.”
It’s something well worth remembering that mobile affiliate marketing opportunities might be completely new – the type of things that just can’t be done from a fixed internet connection. For example, linking affiliate marketing to scanning barcodes in shops. CT Moore agrees:
“Exactly how mobile affiliate marketing is going to look, I don’t know. But one thing is for sure; it’s not going to be as straight-forward as the current web. Rather, it’s going to require that affiliates and the programs that they promote reach out to users not only where they are, but based on where they are.”
Great article and very thought provoking. Mobile internet marketers need to think beyond the PC to build this new business.
Geno Prussakov is another affiliate marketing blogger to notice the potential of the mobile internet for affiliate marketers. He says:
It seems that mobile is both one of the less crowded affiliate marketing arenas, yet one of the fastest developing ones out there. The total number of mobile Internet users in the U.S. has grown from an average of 10,821 unique users a day in January 2008 to 22,369 a day in January 2009 [source], largely due to the rapid rise of iPhone’s popularity and use [source]. Some state that iPhones are generating 67% of total mobile Internet traffic [source], while others place BlackBerries and other smartphones much higher in rankings than iPhone [source]. Smartphones or iPhones, the facts are obvious — the mobile Internet’s popularity is growing, and marketers still have plenty of opportunities there.
Geno goes on to point out that dealing with mobile search engines is a difficult business but that this is a “largely untapped area”. You can read the rest of the post here. Again, great to see more affiliate marketing people seeing that the future is on mobile !
The affiliate marketer Missyward is predicting that 2010 will be the year where mobile affiliate marketing hits the big time. She says,
“with the popularity of smartphones increasing (along with download speeds), I believe 2010 may finally be the year where mobile marketing takes off and affiliate marketers really leverage this virtually untapped market.”
Mainstream affiliates are starting to pick up on the potential of mobile as a channel. However, at the moment affiliate marketing on mobile is totally different from on the PC web so many of them are in for a hard time trying to make money. Kudos to Missyward for predicting this trend though – you can check out more posts on her blog2010 .
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